LAYS (PEPSICO)

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Category: Entertainment
     
 

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LAYS(PEPSI CO):

LAYS(PEPSI CO) Market Segmentation: Demographic Psychographic Targeting: People who loves savory food Positioning: Complementary Snack Different taste

4 P’s of LAYS:

4 P’s of LAYS PRICE:5-40 PLACE: World Product: Potato Chips Promotion: Advertisement

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