Presentation Transcript
How to Brew Coffee At Home :How to Brew Coffee At Home shape the cloud Social Media: Where Brand is Tags
what is brand? :what is brand? a representation identity feeling thought image ads promotion
messaging service category impression
product differentiation tagline quality
logo placement strategy conceptual
brand investment today :brand investment today recognition, awareness and corporate messaging
traditional brand management :traditional brand management inside out – creating the demand and awareness
social brand management :social brand management outside in – demand and brand discovery
VW as a social brand :VW as a social brand categories | emotions | style
what is your brand’s tag cloud? :what is your brand’s tag cloud? what do you want it to be?
depends on what you do :depends on what you do and how they tag
Slide 9:Credits
Slide 10:http://flickr.com/photos/kpmarek/2072670665/ http://flickr.com/photos/neatocoolville/1573274457/ http://www.gettyimages.com http://flickr.com/photos/monitorpop/545191653/ http://en.wikipedia.org/wiki/Image:Web_2.0_Map.svg
Slide 11:www.spatiallyrelevant.org © 2008