objectives of business

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PRESENTATION ON OBJECTIVES OF BUSINESS: 

PRESENTER ASHWANI KUMAR PRESENTATION ON OBJECTIVES OF BUSINESS

BUSINESS: 

DEFINITION Business refers to those activities which are connected with production or purchase ,marketing and sales of goods or supply of service with main motive of earning profit. OR URWICK and HUNT: "Business is any enterprise which makes, distributes or provides any article or service which other members of the community need and are able and willing to pay for.“ BUSINESS

BUSINESS OBJECTIVES: 

INTRODUCTION Every business unit is established in order to attain certain well-defined objectives. Attainment of these objectives is the only way an organization can justify its setting-up and existence . It is very important that every business unit decides and  pursues a set of well-defined business objectives. DEFINATION McFarland : "Objectives are the goals, aims or  purposes that organization wish to achieve over varying period of time". BUSINESS OBJECTIVES

FEATURES: 

Multiplicity of objectives Hierarchy of Objectives Measurable Different types Flexible FEATURES

TYPES OF OBJECTIVE OF BUSINESS: 

ECONOMIC OBJECTIVE SOCIAL OBJECTIVE HUMAN OBJECTIVE NATIONAL OBJECTIVE TYPES OF OBJECTIVE OF BUSINESS

ECONOMIC OBJECTIVE : 

Profit earning. Creation of customers. Regular innovations. Best possible use of resources. ECONOMIC OBJECTIVE

SOCIAL OBJECTIVE : 

Production and supply of quality goods and services Adoption of fair trade practices Contribution to the general welfare of the society SOCIAL OBJECTIVE

HUMAN OBJECTIVE : 

Economic well being of the employees Social and psychological satisfaction of employees Development of human resources Well being of socially and economically backward people HUMAN OBJECTIVE

NATIONAL OBJECTIVE : 

Creation of employment . Promotion of social justice. Production according to national priority. Contribute to the revenue of the country. Self-sufficiency and Export Promotion. NATIONAL OBJECTIVE

THANKS: 

THANKS