logging in or signing up Sunsilk Gang Of Girls soumitrakisku Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 470 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: May 07, 2012 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Sunsilk Gang of Girls: Sunsilk Gang of Girls Presented by: Soumitra Kisku Pune Institute of Business ManagementPowerPoint Presentation: World’s 3rd largest FMCG company India’s largest consumer products company 35 brands World's leading brand in hair conditioning and the second largest in shampoo. Majority owner BackgroundWELCOME TO SUNSILK GANG OF GIRLS: WELCOME TO SUNSILK GANG OF GIRLS‘Evolution of Gang of Girls’ July 17, 2006: ‘Evolution of Gang of Girls’ July 17, 2006 SOCIAL NETWORKING SITE (sunsilkgangofgirls.com) MEANT EXCLUSIVELY FOR GIRLS CONNECT BETWEEN THE CONSUMER AND THE BRAND Objectives GIRLS IN THE TARGET GROUP OF 18-25 YRS INTERACTIVE PLATFORM FOR USERS VARIETY OF ACTIVITIES FOR USERS‘ONLINE ALL GIRL COMMUNITY’ : ‘ONLINE ALL GIRL COMMUNITY’ & Desperate BoysPowerPoint Presentation: BUILT ON THE CONCEPT OF GIRL BONDING REVEALES PERSONAL INFORMATION & COULD BE BLOCKED CLAIMED TO HAVE CONTENT FILTERS & OTHER SECURITY FEATURES CENTERPIECE OF GOG WAS MAKEOVER MACHINE Features & FacilitiesPowerPoint Presentation: Hair problem !!PowerPoint Presentation: HAIR EXPERTSPowerPoint Presentation: ContestsTie-in with “monster.com”: Tie-in with “monster.com”PowerPoint Presentation: NON-TRADITIONAL MEDIA SPONSORED EVENTS: ‘FEMINA MISS INDIA’ AND ‘INDIA FASHION WEEK’. ONLINE INITIATIVE: JUST FOR YOU ZONE-JAVED HABIB PRINT OUTDOOR Media BlitzPowerPoint Presentation: BUILDING ONLINE COMMUNITY WOMEN FELT PRESENCE ON INTERNET INTERACTIVE COMMUNICATION & CONNECT WITH TG ON PERSONAL LEVEL SHIFT FROM INDIVIDUAL INTEREST TO COMMON INTEREST GOG & Consumer BehaviourAchievements: Achievements HINDUSTAN LEVER CLAIMS 3,500,000 REGISTRATIONS SITE HAD REGISTERED ALMOST 200 MILLION HITS. TOTAL NUMBER OF GANGS – 42,586 12-13 MILLION PAGE VIEWS EVERY MONTHPowerPoint Presentation: The concept will soon be relaunched for rural parts of India as “Sunsilk Saheli.” Mission You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Sunsilk Gang Of Girls soumitrakisku Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 470 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: May 07, 2012 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Sunsilk Gang of Girls: Sunsilk Gang of Girls Presented by: Soumitra Kisku Pune Institute of Business ManagementPowerPoint Presentation: World’s 3rd largest FMCG company India’s largest consumer products company 35 brands World's leading brand in hair conditioning and the second largest in shampoo. Majority owner BackgroundWELCOME TO SUNSILK GANG OF GIRLS: WELCOME TO SUNSILK GANG OF GIRLS‘Evolution of Gang of Girls’ July 17, 2006: ‘Evolution of Gang of Girls’ July 17, 2006 SOCIAL NETWORKING SITE (sunsilkgangofgirls.com) MEANT EXCLUSIVELY FOR GIRLS CONNECT BETWEEN THE CONSUMER AND THE BRAND Objectives GIRLS IN THE TARGET GROUP OF 18-25 YRS INTERACTIVE PLATFORM FOR USERS VARIETY OF ACTIVITIES FOR USERS‘ONLINE ALL GIRL COMMUNITY’ : ‘ONLINE ALL GIRL COMMUNITY’ & Desperate BoysPowerPoint Presentation: BUILT ON THE CONCEPT OF GIRL BONDING REVEALES PERSONAL INFORMATION & COULD BE BLOCKED CLAIMED TO HAVE CONTENT FILTERS & OTHER SECURITY FEATURES CENTERPIECE OF GOG WAS MAKEOVER MACHINE Features & FacilitiesPowerPoint Presentation: Hair problem !!PowerPoint Presentation: HAIR EXPERTSPowerPoint Presentation: ContestsTie-in with “monster.com”: Tie-in with “monster.com”PowerPoint Presentation: NON-TRADITIONAL MEDIA SPONSORED EVENTS: ‘FEMINA MISS INDIA’ AND ‘INDIA FASHION WEEK’. ONLINE INITIATIVE: JUST FOR YOU ZONE-JAVED HABIB PRINT OUTDOOR Media BlitzPowerPoint Presentation: BUILDING ONLINE COMMUNITY WOMEN FELT PRESENCE ON INTERNET INTERACTIVE COMMUNICATION & CONNECT WITH TG ON PERSONAL LEVEL SHIFT FROM INDIVIDUAL INTEREST TO COMMON INTEREST GOG & Consumer BehaviourAchievements: Achievements HINDUSTAN LEVER CLAIMS 3,500,000 REGISTRATIONS SITE HAD REGISTERED ALMOST 200 MILLION HITS. TOTAL NUMBER OF GANGS – 42,586 12-13 MILLION PAGE VIEWS EVERY MONTHPowerPoint Presentation: The concept will soon be relaunched for rural parts of India as “Sunsilk Saheli.” Mission