Sunsilk Gang Of Girls

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Sunsilk Gang of Girls:

Sunsilk Gang of Girls Presented by: Soumitra Kisku Pune Institute of Business Management

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World’s 3rd largest FMCG company India’s largest consumer products company 35 brands World's leading brand in hair conditioning and the second largest in shampoo. Majority owner Background

WELCOME TO SUNSILK GANG OF GIRLS:

WELCOME TO SUNSILK GANG OF GIRLS

‘Evolution of Gang of Girls’ July 17, 2006:

‘Evolution of Gang of Girls’ July 17, 2006 SOCIAL NETWORKING SITE (sunsilkgangofgirls.com) MEANT EXCLUSIVELY FOR GIRLS CONNECT BETWEEN THE CONSUMER AND THE BRAND Objectives GIRLS IN THE TARGET GROUP OF 18-25 YRS INTERACTIVE PLATFORM FOR USERS VARIETY OF ACTIVITIES FOR USERS

‘ONLINE ALL GIRL COMMUNITY’ :

‘ONLINE ALL GIRL COMMUNITY’ & Desperate Boys

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BUILT ON THE CONCEPT OF GIRL BONDING REVEALES PERSONAL INFORMATION & COULD BE BLOCKED CLAIMED TO HAVE CONTENT FILTERS & OTHER SECURITY FEATURES CENTERPIECE OF GOG WAS MAKEOVER MACHINE Features & Facilities

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Hair problem !!

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HAIR EXPERTS

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Contests

Tie-in with “monster.com”:

Tie-in with “monster.com”

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NON-TRADITIONAL MEDIA SPONSORED EVENTS: ‘FEMINA MISS INDIA’ AND ‘INDIA FASHION WEEK’. ONLINE INITIATIVE: JUST FOR YOU ZONE-JAVED HABIB PRINT OUTDOOR Media Blitz

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BUILDING ONLINE COMMUNITY WOMEN FELT PRESENCE ON INTERNET INTERACTIVE COMMUNICATION & CONNECT WITH TG ON PERSONAL LEVEL SHIFT FROM INDIVIDUAL INTEREST TO COMMON INTEREST GOG & Consumer Behaviour

Achievements:

Achievements HINDUSTAN LEVER CLAIMS 3,500,000 REGISTRATIONS SITE HAD REGISTERED ALMOST 200 MILLION HITS. TOTAL NUMBER OF GANGS – 42,586 12-13 MILLION PAGE VIEWS EVERY MONTH

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The concept will soon be relaunched for rural parts of India as “Sunsilk Saheli.” Mission