Must Knows if you are Planning on Starting out in the Vape Industry

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Have you decided to enter the vaping industry? Here's what you should be aware of

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How ​ ​to ​ ​Get ​ ​Involved ​ ​in ​ ​the ​ ​Vaping ​ ​Industry The ​ ​vaping ​ ​industry ​ ​is ​ ​booming. ​ ​Even ​ ​big ​ ​tobacco ​ ​has ​ ​gotten ​ ​in ​ ​the ​ ​industry. ​ ​​RJ Reynolds ​​ ​one ​ ​of ​ ​the ​ ​United ​ ​States ​ ​largest ​ ​tobacco ​ ​companies ​ ​offers ​ ​its ​ ​own ​ ​vaporizing webpage ​ ​that ​ ​promotes ​ ​its ​ ​Vuse ​ ​product. ​ ​If ​ ​you ​ ​think ​ ​that ​ ​you ​ ​might ​ ​see ​ ​your entrepreneurial ​ ​future ​ ​in ​ ​the ​ ​industry ​ ​there ​ ​are ​ ​some ​ ​things ​ ​that ​ ​you ​ ​need ​ ​to ​ ​know. The ​ ​Challenges ​ ​You ​ ​Will ​ ​Face Despite ​ ​the ​ ​fact ​ ​that ​ ​vapor ​ ​is ​ ​unlike ​ ​secondhand ​ ​cigarette ​ ​smoke ​ ​some ​ ​people ​ ​do ​ ​not ​ ​– and ​ ​will ​ ​not ​ ​– ​ ​see ​ ​a ​ ​difference. ​ ​Several ​ ​cities ​ ​such ​ ​as ​ ​​New ​ ​York ​ ​have ​ ​moved ​ ​to ​ ​outlaw vaping ​ ​in ​ ​public ​ ​areas ​​ ​like ​ ​bars ​ ​subways ​ ​and ​ ​parks. ​ ​Know ​ ​your ​ ​local ​ ​laws ​ ​regarding e-cigarette ​ ​and ​ ​portable ​ ​vaporizer ​ ​use. By ​ ​far ​ ​the ​ ​largest ​ ​challenge ​ ​that ​ ​any ​ ​vape ​ ​shop ​ ​owner ​ ​will ​ ​face ​ ​are ​ ​the ​ ​new ​ ​FDA regulations. ​ ​In ​ ​2016 ​ ​the ​ ​FDA ​ ​ruled ​ ​that ​ ​​all ​ ​electronic ​ ​smoking ​ ​devices ​ ​will ​ ​be considered ​ ​“tobacco ​ ​products.” ​​ ​This ​ ​limits ​ ​their ​ ​sale ​ ​to ​ ​only ​ ​people ​ ​over ​ ​the ​ ​age ​ ​of eighteen ​ ​but ​ ​that ​ ​is ​ ​not ​ ​what ​ ​concerns ​ ​those ​ ​in ​ ​the ​ ​industry. What ​ ​is ​ ​of ​ ​great ​ ​concern ​ ​to ​ ​the ​ ​industry ​ ​is ​ ​another ​ ​regulation ​ ​that ​ ​went ​ ​into ​ ​effect. ​ ​Now any ​ ​new ​ ​device ​ ​or ​ ​tobacco ​ ​product ​ ​introduced ​ ​to ​ ​the ​ ​market ​ ​must ​ ​be ​ ​approved ​ ​by ​ ​the FDA. ​ ​This ​ ​regulation ​ ​will ​ ​include ​ ​any ​ ​e-juice ​ ​or ​ ​vape ​ ​pen ​ ​or ​ ​mod ​ ​introduced ​ ​for ​ ​sale after ​ ​August ​ ​8 ​ ​2016. ​ ​It ​ ​is ​ ​estimated ​ ​that ​ ​99.9 ​ ​of ​ ​products ​ ​will ​ ​be ​ ​prohibited ​ ​after ​ ​this date. ​ ​No ​ ​modifications ​ ​to ​ ​products ​ ​existing ​ ​prior ​ ​to ​ ​August ​ ​8 ​ ​2016 ​ ​will ​ ​be ​ ​allowed without ​ ​FDA ​ ​approval. ​ ​This ​ ​means ​ ​in ​ ​a ​ ​nutshell ​ ​no ​ ​new ​ ​devices ​ ​or ​ ​flavors ​ ​or ​ ​levels ​ ​of nicotine ​ ​e-juice ​ ​will ​ ​be ​ ​permitted ​ ​for ​ ​sale. This ​ ​ruling ​ ​is ​ ​being ​ ​challenged ​ ​but ​ ​with ​ ​all ​ ​legal ​ ​battles ​ ​only ​ ​time ​ ​will ​ ​tell ​ ​the ​ ​outcome. Your ​ ​Competition ​ ​In ​ ​addition ​ ​to ​ ​knowing ​ ​the ​ ​rules ​ ​and ​ ​regulations ​ ​you ​ ​will ​ ​also ​ ​have ​ ​to ​ ​know ​ ​your competition. ​ ​Everyone ​ ​seems ​ ​to ​ ​be ​ ​jumping ​ ​on ​ ​the ​ ​vapor ​ ​bandwagon. ​ ​You’ll ​ ​probably be ​ ​able ​ ​to ​ ​find ​ ​vaporizing ​ ​products ​ ​everywhere ​ ​from ​ ​your ​ ​local ​ ​convenience ​ ​store ​ ​to “head ​ ​shops” ​ ​that ​ ​also ​ ​carry ​ ​glass ​ ​pipes ​ ​and ​ ​other ​ ​paraphernalia. ​ ​There ​ ​are ​ ​also ​ ​bound to ​ ​be ​ ​shops ​ ​devoted ​ ​wholly ​ ​to ​ ​vaping ​ ​in ​ ​your ​ ​area. ​ ​You ​ ​will ​ ​also ​ ​be ​ ​competing ​ ​with online-only ​ ​retailers ​ ​as ​ ​well. ​ ​Keep ​ ​this ​ ​in ​ ​mind. Your ​ ​Inventory While ​ ​it ​ ​might ​ ​seem ​ ​cost-cutting ​ ​to ​ ​carry ​ ​“off-brand” ​ ​e-cigarettes ​ ​you ​ ​might ​ ​want ​ ​to stock ​ ​the ​ ​brand ​ ​names ​ ​too. ​ ​When ​ ​it ​ ​comes ​ ​to ​ ​inventory ​ ​like ​ ​the ​ ​stock ​ ​market ​ ​you ​ ​will want ​ ​to ​ ​diversify. ​ ​Make ​ ​sure ​ ​you ​ ​​carry ​ ​vaporizers ​​ ​for ​ ​those ​ ​new ​ ​to ​ ​vaping ​ ​– ​ ​like ​ ​portable vaporizers ​ ​​ ​and ​ ​vape ​ ​pens. You ​ ​don’t ​ ​want ​ ​to ​ ​ignore ​ ​vaping ​ ​veterans ​ ​either. ​ ​However ​ ​agreeing ​ ​to ​ ​high ​ ​minimum

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orders ​ ​with ​ ​a ​ ​supplier ​ ​just ​ ​to ​ ​get ​ ​the ​ ​latest ​ ​greatest ​ ​mods ​ ​can ​ ​be ​ ​a ​ ​detriment ​ ​to success. ​ ​The ​ ​average ​ ​lifespan ​ ​of ​ ​vaping ​ ​technology ​ ​is ​ ​2-4 ​ ​months ​ ​FDA ​ ​regulations notwithstanding. ​ ​As ​ ​soon ​ ​as ​ ​you’ve ​ ​got ​ ​your ​ ​spiel ​ ​about ​ ​the ​ ​current ​ ​hottest ​ ​mod ​ ​down the ​ ​next ​ ​one ​ ​will ​ ​be ​ ​introduced. Keeping ​ ​your ​ ​inventory ​ ​stocked ​ ​with ​ ​about ​ ​50 ​ ​products ​ ​for ​ ​starting ​ ​vapers ​ ​40 ​ ​for your ​ ​experienced ​ ​vaper ​ ​and ​ ​10 ​ ​stocked ​ ​with ​ ​the ​ ​latest-and-greatest ​ ​is ​ ​typically ​ ​a good ​ ​formula. Make ​ ​sure ​ ​to ​ ​stock ​ ​a ​ ​wide ​ ​variety ​ ​of ​ ​replacement ​ ​parts ​ ​– ​ ​coils ​ ​tanks ​ ​chargers ​ ​etc ​ ​– ​ ​so that ​ ​you ​ ​can ​ ​meet ​ ​the ​ ​needs ​ ​of ​ ​all ​ ​of ​ ​your ​ ​customers. ​ ​Stocking ​ ​a ​ ​variety ​ ​of ​ ​e-juice flavors ​ ​and ​ ​nicotine ​ ​strengths ​ ​will ​ ​also ​ ​go ​ ​a ​ ​long ​ ​way ​ ​towards ​ ​keeping ​ ​your ​ ​customers happy ​ ​and ​ ​coming ​ ​back. Marketing Whether ​ ​you ​ ​are ​ ​a ​ ​brick-and-mortar ​ ​store ​ ​or ​ ​an ​ ​online ​ ​retailer ​ ​you ​ ​will ​ ​need ​ ​to ​ ​​market your ​ ​store ​ ​effectively ​​ ​to ​ ​build ​ ​your ​ ​customer ​ ​base. If ​ ​you ​ ​have ​ ​a ​ ​brick-and-mortar ​ ​store ​ ​one ​ ​thing ​ ​you ​ ​can ​ ​do ​ ​that ​ ​is ​ ​simple ​ ​-and ​ ​free- ​ ​is get ​ ​listed ​ ​on ​ ​Google ​ ​Maps ​ ​Apple ​ ​Maps ​ ​and ​ ​Yelp. ​ ​This ​ ​will ​ ​let ​ ​customers ​ ​searching ​ ​for a ​ ​‘vape ​ ​shop ​ ​near ​ ​me’ ​ ​know ​ ​that ​ ​you’re ​ ​there. ​ ​Having ​ ​a ​ ​website ​ ​to ​ ​go ​ ​with ​ ​that ​ ​store ​ ​is also ​ ​a ​ ​must ​ ​in ​ ​today’s ​ ​world. ​ ​There ​ ​are ​ ​free ​ ​webhosting ​ ​and ​ ​web ​ ​building ​ ​templates ​ ​out there. Utilizing ​ ​social ​ ​media ​ ​is ​ ​a ​ ​sure ​ ​win ​ ​for ​ ​any ​ ​store ​ ​be ​ ​it ​ ​of ​ ​the ​ ​brick-and-mortar ​ ​or ​ ​the online ​ ​variety. ​ ​Creating ​ ​a ​ ​Facebook ​ ​page ​ ​and ​ ​Twitter ​ ​account ​ ​under ​ ​your ​ ​business’ name ​ ​will ​ ​increase ​ ​your ​ ​visibility ​ ​and ​ ​send ​ ​customers ​ ​to ​ ​your ​ ​location. ​ ​Once ​ ​you’re listed ​ ​encourage ​ ​your ​ ​customers ​ ​to ​ ​write ​ ​reviews ​ ​and ​ ​rate ​ ​your ​ ​business. ​ ​Make ​ ​sure ​ ​to keep ​ ​those ​ ​accounts ​ ​updated ​ ​with ​ ​sales ​ ​new ​ ​products ​ ​that ​ ​are ​ ​arriving ​ ​and ​ ​information about ​ ​vaping. If ​ ​you ​ ​are ​ ​looking ​ ​into ​ ​getting ​ ​into ​ ​the ​ ​vaporizer ​ ​business ​ ​the ​ ​market ​ ​is ​ ​with ​ ​you ​ ​at ​ ​the moment. ​ ​There ​ ​is ​ ​a ​ ​huge ​ ​demand ​ ​in ​ ​what ​ ​has ​ ​become ​ ​in ​ ​just ​ ​a ​ ​few ​ ​years ​ ​a billion-dollar ​ ​industry. ​ ​Knowing ​ ​the ​ ​challenges ​ ​you ​ ​will ​ ​face ​ ​and ​ ​how ​ ​they ​ ​might ​ ​be overcome ​ ​will ​ ​help ​ ​see ​ ​your ​ ​business ​ ​become ​ ​a ​ ​success. References: 1. http://www.referenceforbusiness.com/history2/44/R-J-Reynolds-Tobacco-Holding s-Inc.html 2. http://no-smoke.org/goingsmokefree.phpid155 3. http://www.fda.gov/TobaccoProducts/Labeling/ProductsIngredientsComponents/ ucm456610.htm

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4. https://www.gotvape.com/ 5. http://www.wordstream.com/blog/ws/2014/10/01/marketing-ideas-for-small-busin esses

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