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Term "social" is used in many different senses referring among other things to: Attitudes, orientations, or behaviours which take the interests, intentions, or needs of other people into account (in contrast to anti-social behaviour);has played some role in defining the idea or the principle. Social Needs (Maslow’s hierarchy) : Social Needs (Maslow’s hierarchy) Self Actualization Esteem Love Safety Physiological Needs in the 19th Century People look for fulfillment of their Needs through their Social Network. And hence their Social Network becomes a representation of their NEEDS. Are we friends because we drink together or is the other way round? Who do we seek out for Help or Advice or recommendation? Where did a 19th Century Man go for his Needs? Social Networking – 19th Century : Social Networking – 19th Century Physiological Needs Food, Water, Shelter Safety Employment, Judiciary, Health Love Friends, Courtship, family Esteem Squire of village, recognized as Sarpanch Self Actualization ??? VILLAGE SQUARE – THE HUB Social Needs (Maslow’s hierarchy) : Social Needs (Maslow’s hierarchy) People look for fulfillment of their Needs through their Social Network. And hence their Social Network becomes a representation of their NEEDS. Needs in the 21th Century Are we friends because we drink together or is the other way round? Who do we seek out for Help or Advice or recommendation ? Where does a 21st Century Man go for his Needs? Self Actualization Esteem Love Safety Physiological Slide 6: Physiological Needs Food, Water, Shelter Safety Employment, Judiciary, Health Love Friends, Courtship, family Esteem Blogs, Social Media Self Actualization ??? Global VILLAGE SQUARE – Social Media Sites Social Networking – 21st Century Need Fulfillment through SM : Need Fulfillment through SM - Start of a Social Group or Network needs a common ground - similar needs - similar sociocultural profile - demographics - You can create an Audience of dissimilar people BUT not a Social Network - Have a clear NEED in sight if you create a Social Media presence - Look for the similarities or common threads before you BOND people Example 1 of Common Need - Health : Example 1 of Common Need - Health Slide 9: Products/Services Required by Diabetics – Pharmaceutical Supplies, Dietary Supplements, Exercise Equipment, Gadgetry like Glucometer, BP Monitor. Pathological Lab, Doctor Consultation, Electronic Medical Records Example 2 of Common Need – Esteem/Safety : Example 2 of Common Need – Esteem/Safety Slide 11: For MS – Instant feedback from Partner (customer touchpoint) on products, features, policies For Partners – To showcase capability to peers and options for competition For Individual – To show wares to potential hirers. Example 3 of Common Need – Safety/Love : Example 3 of Common Need – Safety/Love Slide 13: For Iomega – Instant feedback from Customer, ability to communicate direct to customer and also get instant no holds barred feedback For Fans – Get to know more about Dataloss, Back up, options and also get good deals. Example 4 of Common Need –Self Actualization : Example 4 of Common Need –Self Actualization Are you planning to use Social Media? : Are you planning to use Social Media? More than 67% of Marketers want to Build a Social Media Strategy - Do you have a strategy? - Does your Senior Management believe in Social Media? - Without a Strategy? Steps to Build a Social Media Strategy : Steps to Build a Social Media Strategy Steps to Build a Social Media Strategy : Steps to Build a Social Media Strategy Slide 18: Components Social Media Slide 19: Social Media Marketing Slide 20: Social Media Marketing Slide 21: Why social media marketing is important? Source: July 2009, Nielsen Global Online Consumer Survey Slide 22: Facebook Twitter LinkedIn YouTube Four Top Sites What is it? : What is it? WHY FACEBOOK? : WHY FACEBOOK? Facebook in India : Facebook in India FACEBOOK in India : FACEBOOK in India The Key to success on Facebook : The Key to success on Facebook Tools : Tools Facebook Groups A central place for customers, partners, and friends to participate in conversations around the brand. Tools : Tools Facebook Pages A way for businesses of many types to easily establish a brand presence on Facebook. Similar to pages, but a lot more customizable. Slide 31: Facebook Events A free application developed by Facebook that anyone can use to promote marketing events, sponsored parties, or even product launches, transactions, or company milestones. Tools Tools : Social Ads Offers very powerful targeting capabilities: while one creates an ad, one gets the option to limit who sees the ad by age, sex, location, keywords, education level, workplaces, political views, and relationship status. Tools Tools : Facebook Notes and Photos Facebook applications that allow one to share blog posts and pictures with friends. Can be used to post content about the brand. Tools Tools : Facebook Messages A powerful alternative to e-mail for targeted marketing on Facebook. Tools Tools : Tools Facebook Share / Posted Items An effective promotional tactic, Facebook Share is a Facebook application that lets one promote any Group, Event, Photo, Link, or Application one comes across by giving it real estate in the “Posted Items” list on one’s profile page. Tools : Facebook Applications A quick way to spread the word virally, an app is a program that interacts with the Facebook site and users can add apps to their profile. Tools LinkedIn : LinkedIn Business Network Post Employment and Education History. Post Links To Your Business. Establish Yourself As Leader and Expert. Twitter : Twitter Short Posts of 140 Characters Share Quality: Information Quotes Questions Comments Articles Music Videos Don’t SPAM! YouTube : YouTube YouTube is a video-sharing website on which users can: - upload - share -view videos Before the launch of YouTube there were few easy methods available for ordinary computer users who wanted to post videos online. With its simple interface, YouTube made it possible for anyone with an Internet connection to post a video that a worldwide audience could watch within a few minutes. Slide 40: Copyright: All rights reserved. This document or any part thereof may not, without the prior written consent of Infosoft TechNet Private Limited, be copied, reprinted or reproduced in any material form including, but without prejudice to the foregoing and not by way of exception photocopying, transcribing, transmitting or storing in any medium or translating into any language, in any form or by any means, including but not limited to, electronic, mechanical, xerographic, optical, magnetic, digital or other methodology. Trademarks used in the document are the properties of their respective owners. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.