Deside the Best Time of Web Push Notification for Highest Conversion


Presentation Description

The web push notification is one of the greatest ways to drive traffic and conversion on your eCommerce store. And in doing so, several things go into consideration. And the timing is one of the most important ones. Here we have discussed the strategies to select the perfect time for the web push notification. Select the best time to send the web push notification and achieve the highest sales & conversion out of it.


Presentation Transcript

slide 1:

The Best Timing of the Web Push Notification Factors that will help you decide the best time of notification for the highest Conversions.

slide 2:

Context For any online business web-push notification has become the most important marketing channel. The success rate of web push notification is higher than the email SMS or any other forms of marketing. And while sending the web push notification the consideration of creative thinking notification timing interest likings of the users and several other things help the marketers improve the results by a considerable margin. And out of all these factors the notification timing holds the highest value. The right message to the right user at the right time can show you incredible results. The timing is the key determining factor of the conversion in any online marketing campaign. The wrong message to the user at the wrong time may frustrate the user. And you may even lose your prospective buyer.

slide 3:

The contents of the presentation Why does timing matter a lot Factors that can help you Decide the Best Time for the Highest Conversions Timezone Day of the notification How many are enough Frequency Time based notification content Analytics The best way to setup web push notification Wrap up Contact details

slide 4:

The 35 web push notifications are generic sent using the broadcast blasts. And over 50 of users find the web push notification useless. The reason is simple. The irrelevant notification to the wrong user at the wrong time is the primary reason behind this perception. For web push notification the timing plays a crucial role. Why does timing matter a lot

slide 5:

With the advancement of technology several businesses are operating from another country. And their target audience lives in the other ones. Hence the notification timing colliding may happen. You may end up sending them the notification while they are sleeping or complete irrelevant notification at the inappropriate time. Hence the whole purpose of marketing gets destroyed. Timezone

slide 6:

Day of the notification Lets take the example of a website launching a new product on a Friday at noon. And also offering 50 off on the same product till the next 12 hours. Hence the ideal time to send notification would be around the evening of Thursday one more before the launch and one more during the offer time. The notification before the week of the offer would not make any sense. Right message to right person on right time

slide 7:

During sales and offers multiple notifications can be sent. And during normal days you can send out the notification to recover the abandoned cart. And you can also send the heads up notifications or the customer win back notification to grab the attention of users. The repeated marketing notification for any services will make users uninterested in your products. How many are enough Frequency

slide 8:

The number of characters in the headline of the notification is limited. Try to make the most out of it. If you are sending the time-based notification then use words such as good morning happy Sundays Its lunchtime time to go home the possibilities are limitless. Apply your marketing mind to it. Deliver the notification with the specific time-based headline for the maximum clicks. Time based notification content Good Morninng special Offers for you

slide 9:

Use the data of analytics to select the best timing for your web push notification. Understand the behavior of your subscribers with your services. Track your performance according to the average click rates of your previous notification campaigns. If you are just starting out the push notifications then it will behave like a hit or miss but with some experience you will get better with it. Analytics

slide 10:

The best way to setup web push notification Welcome push notifications Abandoned cart recovery notification Shipping details related notification Price drop related flash notification Abandoned browser chrome firefox recovery notification Customer win-back notification Customized marketing campaigns for the targeted audience Softpulse Infotech has created a Shopify app called   . The notification app features all the leading functionality to deliver the best web push notification functionality for the Shopify store owners. The app can be downloaded from the Shopify app store. Below are the leading types of notification settings available in the app. Notifier ‐ Smart Web Push

slide 11:

Wrap up The web push notification has proven to be the best marketing channel for online marketers. The marketers can directly hit the locked screen of the users. The perfect timing of the notification depends on several factors. As a marketer be creative with it. Observe how the push notifications are delivered And how are the users behaving Use your analytic ability to select the most suitable timing to send the notifications. And leverage the best results out of it. We hope this guide will help you in improving the sales of your business.  Thanks for paying attention utill the end.

slide 12:

Contact details Address: Head office: B-403 Diamond World  Kohinoor Rd Khodiyar Nagar  Surat Gujarat India 395006 Phone: +91-909-927-2837 Email: Branch Office:  Toronto Ontario Canada Phone: +1 3658894534 Windsor Ontario Canada Phone: +1 905537-0493

authorStream Live Help