Today’s Top Ecommerce Marketing Secrets

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SEO company National Positions teams up with MixRank to share ecommerce marketing secrets even your top competitors don’t have. Find out how to boost business with advanced PPC strategies, compelling marketing, SEO tips, and conversion optimization. To learn more visit: http://www.nationalpositions.com/ecommerce-marketing.html

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E-Commerce Marketing Secrets

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#PLANINJAS @Natl _ Positions

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Today’s Presenters Jana Fun– Marketing Manager, MixRank David Jaeger – Director of SEM, National Positions Adam de Jong – Marketing Director, National Positions #PLAninjas

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A competitive spy tool for contextual and display ads. See exactly where your competitors are buying traffic and which ad copy is generating profit. Data from over 93,000 Google Display Network publishers. Mixrank #PLAninjas

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An industry leading Internet marketing, and one of Inc. Magazine’s fastest growing companies in the US. With over 1,500 clients around the globe and a 95% retention rate—we know that improving your business is our business. Our dedicated team of Internet marketing and ecommerce experts can get your products seen, and sold, all over the web. National Positions #PLAninjas

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OVerview The State of E-Commerce The Importance of Business Metrics Competitive Intelligence Compelling Marketing SEO: How to Prevail over Panda & Penguin Advanced PPC Strategies Product Listing Ads Revealed Converting Traffic Into Sales Conclusion #PLAninjas

The State of E-Commerce:

The State of E-Commerce Source: IDC, Mar 2012 35% of the world is online (2.3B people) +55% 340M Tweets per day +13,500% Mobile Accounts for 10% of consumers’ time and 12% of internet traffic +67% 1B Facebook users +233% 4 B YouTube views per day +300% 23M Monthly unique visitors to Pinterest $224B US E-commerce market +53%

THE WAY WE SHOP NOW:

THE WAY WE SHOP NOW Positive consumer reviews increase their level of trust in a business Source: Forrester Sales Forecast, Google/Shopper Sciences Zero Moment Macro Study , April 2011; Search Engine Land “Local Consumer Review Survey” 2012; AYTM Market Research via Emarketer; The e-tailing group superior shopping experiences via videa Nearly 50% of retail sales will be online or influenced by web- research this year They transition between devices while shopping Shoppers use 10+ sources on average on the path to purchase Source: IDC, Mar 2012

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Branding is crucial. Without it you must compete on price & shipping alone! ?

Business Metrics & Targets:

Business Metrics & Targets Source: Forrester Sales Forecast, Google/Shopper Sciences Zero Moment Macro Study , April 2011; Search Engine Land “Local Consumer Review Survey” 2012; AYTM Market Research via Emarketer; The e-tailing group superior shopping experiences via videa Cost Per Acquisition Targets ROAS or Cost of Sale Branded vs. Non-Branded Call Tracking

Competitive intelligence:

Competitive intelligence Source: Forrester Sales Forecast, Google/Shopper Sciences Zero Moment Macro Study , April 2011; Search Engine Land “Local Consumer Review Survey” 2012; AYTM Market Research via Emarketer; The e-tailing group superior shopping experiences via videa Adwords Keyword Tool : See the search volume of each keyword and it’s competition. Adwords Traffic Estimator : Find out the CPC for your most coveted keywords. MixRank : Find out where your competitors are advertising in Display, which ads are working and what their doing to make money.

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Compelling marketing Communicate the value of your offer in 95 characters! Qualifiers Calls to Action Risk Reduction Credibility Perceived Value Product Features

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Post-Panda SEO Strategy Content Microformatting/rich snippets Fix those broken links Fix Canonical tags & unfriendly URLs

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Post-Penguin SEO STRATEGY No-follow/disavow toxic links Quality links over quantity Diversify your linking profile Build relationships, not links. Creating branding citations

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Google’s Product Listing Ads #PLAninjas

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What do they display? Top Ads (5) Right Ads (8) Google.com & Google Shopping Desktop, mobile & tablet

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WHY DO THEY MATTER Since launching to all US advertisers in Nov 2010, Product Listing Ads have seen significant growth with advertiser adoption and product improvements Nov 2010 to Dec 2011 PLA Traffic +600% traffic g rowth YoY globally 2X CTR vs. text ads

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Better Data Feeds . Better Results. More Sales

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FAST RESULTS FROM PLAs 736% 82% 1112% 53% SOFTWARE CLIENT Channel: Before (30 Days) After (30 Days) Google Shopping $2,821.02 $23,583.80 MOTORCYCLE APPAREL/PARTS Channel: Before (30 Days) After (30 Days) Google Shopping $11,179.53 $17,111.04 AUTO ACCESSORY CLIENT Channel: Before (30 Days) After (30 Days) Google Shopping $68,514.00 $124,658.00 Nextag $2,016.61 $24,436.20

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PPC: Adwords Ninja Tips Use Pricing In Ads Targeting by Model Number Adwords Scripts Remarketing Tagging vs. Using Analytics URL Category Targeting Dynamic Display Ad Targeting

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PLA Ninja Tips Optimized Data Required Product by Product Segmentation Unclick the import from Nextag etc. (bids are way cheaper) Bid Optimization by Product – Prepare for the future by optimizing bids for CPA / ROAS / Margin 1 ¢ Bid Strategy Using Negative Keywords / Search Query Report to manage which products show for which keywords

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Converting traffic into sales. #PLAninjas

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Conversion Optimization Easy and user-friendly navigation Optimized product pages Save shopping c art a bandoners Dynamic remarketing

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GET Your Free Audit! Pay Per Click Campaign Review & Recommendations Google Shopping Review & Recommendations Get actionable techniques specifically for your campaign goals David Jaeger Phone: 818.224.7517 Email: Davidj@nationalpositions.com #PLAninjas

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Thanks for Attending. Questions Or Comments? #PLAninjas

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