Bigg Boss 7

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Bigg Boss has become one of the most watched television reality shows not only in India but in other parts of the world as well. The show has done spectacularly well for the last seven years.

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Bigg Boss: Heaven or Hell:

Bigg Boss: Heaven or Hell Complete Social Media Report By: Sumit Arora Assistant Product Manager SocialAppsHQ sumit.arora@socialappshq.com

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To analyze the social media presence of Bigg Boss To understand the influence of various factors that attributed to the success of the show Our Objective

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Search Definition: Bigg Boss, Big Boss Duration: October 11, 2013 – December 31, 2013 Coverage: Geographical: Global Online: Social media, blogs, Video sharing sites and web in general. Methodology

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Indian Reality show based on Dutch show ‘Big Brother’ Television Telecast rights owned initially by Sony TV. Now Colors TV broadcasts the show. Total number of seasons so far: 7 Season 7 Air time: Sept 15 – Dec 28, 2013 Host of Season 7: Salman Khan Winner of Season 7: Gauhar Khan Bigg Boss is?

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A number of contestants live in a purpose-built house and are isolated from the rest of the world. Each Week of the housemate will be evicted from the house based on internal nomination and public voting. Winner at the end of 104 days takes home Rs. 500,000 How does it work?

Bigg Boss: What we found out:

Bigg Boss: What we found out

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A total of 76,847 mentions across the web were recorded. Daily Online chatter around the show peaked on Nov 8, 2013 at 1,680 mentions and bottomed on December 1, 2013 at 223 mentions. Everyone is talking Bigg Boss

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While Facebook managed to gather the fan following around the show. Twitter managed to entice chatter around the show. Facebook Fans: 4.2 million+ Twitter Followers: 100,000+ Facebook mentions: 14,843 Twitter Mention: 36,475 Google+ failed to establish its presence as a social networking site considering that the number of mentions of the show on the “social networking site” were half the number of videos of the show on the web. Social Media Chatter Distribution

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Facebook Follows, Twitter Talks

Overall Online Chatter Distribution:

Overall Online Chatter Distribution And Google+ Tanks

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Social media became the second screen for the show where people could not only see but also interact with the show. The most popular days of the week based on the social media buzz were: Saturday: The eviction day Wednesday: The day of the major task When do People talk

Sentiment Analysis:

Sentiment Analysis People Like It More Than They Hate It Most hated personalities were: Sofia Hayat : 12.67% Armaan Kohli: 11.37% Most Loved Personalities were: Elli: 22.84% Asif : 22.08% Salman : 21.05%

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The celebrity who managed to capture the maximum attention of the audience was not a contestant but the beloved host and superstar Salman Khan who was present in 22% of all the conversations around Bigg Boss. Among contestants, Bad Boys Kushal Tandon and Armaan Kohli captured the attention of the audience the most with mention share of 12% and 11% respectively. The two finalist Tanisha and Gauhar managed to capture 4th and 5th place with 10% and 9% chatter. * Everyone Loves Bad Boys *The result does not include the post finale chatter to ensure an unbiased analysis of the social media as Gauhar being the winner dominated the chatter after the finale.

Popularity:

Popularity Salman got more mentions than 14 least popular contestants combined

Key Drivers:

Key Drivers Couples Couples on Bigg Boss drove 26% of total social media chatter around the show. Ironically, the married couple Shilpa-Apoorva managed to capture very little chatter, whereas audience couldn’t keep their eyes off Armaan-Tanisha and Kushal-Gauhar. The Controversy The arrest of Armaan Kohli was maybe best thing ever happened to the actor. The actor managed to get 630 mentions around the show on the day of his arrest. Considering that this was 75% more than his earlier best and was the highest mentions anyone including Salman Khan managed to capture in a day. Couples and Controversies

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Armaan dominated 47% of Tanisha’s mention

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Armaan’s arrest was the best thing happened to him on the show Top 5 celebrities on the show based on their social media mentions

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Rajat Garg (CEO) rajat@socialappshq.com +91 995 808 3052 http://www.socialappshq.com

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