Presentation Transcript
Social MediaThe New Age of Marketing :Social MediaThe New Age of Marketing
Yesterday’s Marketing vs. Today’s :Yesterday’s Marketing vs. Today’s What is Still Effective?
Product
Word of Mouth
Reputation & Experience
Involvement in the Community – Giving Back….
Signs
Being in the Right Place at the Right Time
Website
Social Media Networking :Social Media Networking is an online version of the networking and socializing you do in real life.
Takes socializing and networking, and place it on the Internet.
When two people are friends of each other, they are then able to
send each other messages,
show each other photos and videos, and
stay up-to-date on what the other person is doing.
Social Media Marketing :Social Media Marketing is a term that describes the act of using social networks, online communities, or blogs for marketing, sales, public relations and customer service..
Source: Wikipedia
2 Main Components of Social Media Marketing :2 Main Components of Social Media Marketing Creating BUZZ or news worthy events, videos, tweets, or even blog entries that attract attention, and become viral in nature.
It is conversational that allows for user participation and dialogue.
To Build Your Professional Network: :To Build Your Professional Network: LinkedIn is a network for professionals looking to make new connections that can serve them in their respective careers and business endeavors.
You can connect to other LinkedIn members you already know, like co-workers or fellow HBAL members.
To Promote Your Business: :To Promote Your Business: Twitter was created as a way to let people send quick, short messages to a wide audience called "tweets,”
Twitter is a great way for businesses to communicate with current customers, as well as reach out to new ones
To Keep In Touch: :To Keep In Touch: 35-54 years old are the largest group of Facebook members
6 million people over the age of 55 using Facebook.
Families are using it to stay connected, despite living apart from each other or leading busy lives.
To Share Your Thoughts & Opinions: Blog :To Share Your Thoughts & Opinions: Blog is a type of website
maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
Entries are commonly displayed in reverse-chronological order.