CRISIS : CRISIS CRISIS is defined as situation that is unpredictable but it is not unexpected.
Crisis manifest in
Common features of a crisis : Common features of a crisis The situation materialises unexpectedly
Decisions are required urgently
Time is short
Specific threats are identified
Communications are increasingly difficult to manage
Urgent demands for information are received
There is sense of loss of control
Pressures build over time
Routine business become increasingly difficult
Demands are made to identify someone to blame
Outsiders take an unaccustomed interest
Learning objectives : Learning objectives Understand the nature of a crisis.
Understand impact of a crisis on individuals and how it effects communication
Learn tools for managing and communicating information in a crisis.
Five Keys to Effective Communication in a Crisis : Five Keys to Effective Communication in a Crisis Clarity
Efficacy (Give them something to do)
Types of crisis : Types of crisis Natural disaster
Crisis of deception
Crisis of management misconduct
Crisis management plan : Crisis management plan Gather Facts
Develop policies to minimize crisis
Assemble and organize resources
contd : contd Develop crisis management team
Assign one leader for meeting communication crisis.
other members gather information and meet voulanteers and staff.
primary and secondary spokesman deal with media
After the crisis : After the crisis Declare an end to crisis
Perform an act of goodwill
Have a formal debriefing