Social Media for Business :Social Media for Business Converting an Online Presence into Local Results


Some Details! :Some Details! Social Media is sweeping across industries as the means for improving customer relationships and productivity. Entire markets are being transformed. 105 million Americans use social media sites, spurring a 93% increase in social networking since 2006. 48% of Millennials - people born between 1982 and 2001 - report joining brand or fan pages on social networks.


Need More Proof? :Need More Proof? Social networking has overtaken e-mail as the most popular Internet activity, according to a new study released by Nielsen Active reach in what Nielsen defines as "member communities" now exceeds e-mail participation by 67 percent to 65 percent.


A Basic Rule :A Basic Rule “It is impossible for us to break the law. We can only break ourselves against the law.” Cecil B. De Mille


What Should Advertisers Do? :What Should Advertisers Do? 1) Work with the networks more closely.. “we need one another” 2) New approaches to the ad model are required for this challenging and complex arena “The old models don’t work” 3) Advertising must be a conversation rather than a push model 4) The tone of advertising must be more authentic 5) Advertising should be about value Hint: THESE RULES APPLY TO YOU!


Now….how about you! :Now….how about you! “ What most people don’t realize is that the words and images they post online reflects both the organizational and individual character.” Jay Deragon Don’t forget who butters your bread!


Four Ways Social Networking Can Build Your Business :Four Ways Social Networking Can Build Your Business


Finding Unexpected Collaborators :Finding Unexpected Collaborators Tools - Industry Specific Networks http://within3.com Scientific Communities http://www.finance30.com/ Finance http://thenursecompany.com/ Nursing http://linkedin.com Industry Specific Groups


Building a Global Business From Scratch :Building a Global Business From Scratch Tools – Linkedin, Facebook, Meetup,Twitter Cone Survey Says “Americans Believe” Companies should use social networks to solve my problems (43%) Comcast uses Twitter for Customer Service Responses Companies should solicit feedback on their products and services (41%) I use LinkedIn for Soliciting Focus Groups Companies should develop new ways for consumers to interact with their brand (37%) Facebook Promotes “Pages” for Corporate Identities Companies should market to consumers (25%) Marketers Seek Laser Pointed Ads to Demographics Custom Made for Them


Finding Talent in the Trenches :Finding Talent in the Trenches Tools - Blogs, Twitter “It’s Not What You Know, It’s Who You Know: A Meta-Analytic Review of Social Networks” A measure of information control an actor has within a network Any member linking two other members in a network has the potential to control, disrupt, or distort the flow of information between the members. (Knoke and Kuklinski 1982) Meetup (socialnetwork)-? Follow Up-? Friendship -? Collaboration-?Business Partner?Skills -?Twitter and Blog Reach -? Investment Dollars ? Company Success!


Viral Marketing on the Cheap :Viral Marketing on the Cheap Tools - YouTube, MySpace, and Twitter Self Marketing on MySpace Twitter Credibility allows “Push” RT @aarondignan: My brother is looking for a PR firm in New York or Boston that has an awesome company culture. Who would you recommend?about 3 hours ago from TweetDeck      @benardo unless you follow me I will not advise. follower = relationship I am invested in. :)about 5 hours ago from TweetDeck Incredible Reach on YouTube and my favorite.. Free Hugs


In Review :In Review What did we learn about Social Networking for Business? Social Media is YOUR Audience Your customers want you to be social! Visit SocialMediaConnection.com for more information