SMARTSTART Branding Masterclass

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Presentation Description

An introduction to branding and the pre-requisite to attending our BRANDINGZEN "how to" Clinics in the SMARTSTART Business Success series.

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By: Harman (37 month(s) ago)

great stuff!

Presentation Transcript

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SmartStart BUSINESS SUCCESS SERIES Branding Masterclass Professor Linda M. Lopeke

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it’s not just a BOOK… it’s abusiness

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If you want your “business” to provide an income for: 1 year grow _ _ _ _ _ 3 years grow _ _ _ _ _ _ _ If you’re creating a “business” built to last grow a _ _ _ _ _

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don’t fall forBIG fat lies

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a BRAND is not your _ _ _ _ _ _ _ _ _ _ (these are legal properties) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ (this is a reminder) _ _ _ _ or _ _ _ _ _ _ (these are your signatures) _ _ _ _ , _ _ _ _ _ _ _ , or _ _ _ _ _ _ _ _ (these are the tangibles) _ _ _ _ _ _ _ _ _ _ _ (it only delivers your message)

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BRAND is the difference a _ _ _ _ _ and a _ _ _ _ _ _ _ _ _ and Amazon.com a _ _ _ and a BMW

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if not aBRAND you are acommodity

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ifYOUdon’t stand for something…you’ll fall for anything

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you must CONNECT if you want to make it happen!

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HOW to get there: Planning 1 Imageries 2Customer Experience 3Self-Expression 4

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Customer Experience: Virtual Book Tour Secrets is the best training money can buy or I’ll give you all your money back!

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SUCCESS SECRET 1: Differentiate

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designedforSUCCESS 3 things you must know for sure

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SUCCESS SECRET 2: Collaborate

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designedforSUCCESS 3 questions that lead to reward

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SUCCESS SECRET 3: Innovate How do you know you are being innovative? It scares the %@$$ out of you!

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designedforSUCCESS 7 criteria that explode sales

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SUCCESS SECRET 4: Validate T = (r + d)

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IF IT looks like a duck walks like duck and quacks like a duck BUT they wanted a bunny

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SUCCESS SECRET 5: Communicate

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a BRAND is how you _ _ _ _ _ _ _ _ _ _ _ your _ _ _ _ _ _ _ _ _ _ and _ _ _ _ _ _ _ greatness

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fat? does clutter make your web site look

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DON’T MAKE ME THINK BONUS SUCCESS SECRET

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they must keep moving or die blogs are like sharks

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Get GOOF PROOF color palettes FREE at:www.col orhunter.com

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an$800mbrand a$6mbrand and$yourbrand

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>1 3% 00 ,000,000,000,000 ,000,000 vs

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forever A brand never dies; it lives on

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SmartStart BUSINESS SUCCESS SERIES www.smartstartcoach.com Straight talk. Simple strategies. Stellar success. Professor Linda M. Lopeke

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questions www.smartstartcoach.com Straight talk. Simple strategies. Stellar success. ?

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mynextsteps www.smartstartcoach.com Straight talk. Simple strategies. Stellar success.