Presentation Transcript
Slide 1:SmartStart BUSINESS SUCCESS SERIES Branding Masterclass
Professor Linda M. Lopeke
Slide 2:it’s not just a BOOK…
it’s abusiness
Slide 3:If you want your “business” to provide an income for:
1 year grow _ _ _ _ _
3 years grow _ _ _ _ _ _ _
If you’re creating a “business”
built to last grow a _ _ _ _ _
Slide 4:don’t fall forBIG fat lies
Slide 5:a BRAND is not your _ _ _ _ _ _ _ _ _ _ (these are legal properties) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ (this is a reminder) _ _ _ _ or _ _ _ _ _ _ (these are your signatures) _ _ _ _ , _ _ _ _ _ _ _ , or _ _ _ _ _ _ _ _ (these are the tangibles) _ _ _ _ _ _ _ _ _ _ _ (it only delivers your message)
Slide 6:BRAND is the difference a _ _ _ _ _ and a _ _ _ _ _ _ _ _ _ and Amazon.com a _ _ _ and a BMW
Slide 7:if not aBRAND
you are acommodity
Slide 8:ifYOUdon’t stand for something…you’ll fall for anything
Slide 9:you must CONNECT
if you want to make it happen!
Slide 10:HOW to get there:
Planning 1 Imageries 2Customer Experience 3Self-Expression 4
Slide 11:Customer Experience: Virtual Book Tour Secrets is the best training money can buy or I’ll give you all your money back!
Slide 12:SUCCESS SECRET 1: Differentiate
Slide 13:designedforSUCCESS 3 things you must know for sure
Slide 14:SUCCESS SECRET 2: Collaborate
Slide 15:designedforSUCCESS 3 questions that lead to reward
Slide 16:SUCCESS SECRET 3: Innovate How do you know you are being innovative?
It scares the %@$$ out of you!
Slide 17:designedforSUCCESS 7 criteria that explode sales
Slide 18:SUCCESS SECRET 4: Validate T = (r + d)
Slide 19:IF IT
looks like a duck
walks like duck
and quacks like a duck BUT
they wanted a bunny
Slide 20:SUCCESS SECRET 5: Communicate
Slide 21:a BRAND is how you _ _ _ _ _ _ _ _ _ _ _ your _ _ _ _ _ _ _ _ _ _ and _ _ _ _ _ _ _ greatness
Slide 22:fat? does clutter make your web site look
Slide 23:DON’T MAKE ME THINK BONUS SUCCESS SECRET
Slide 24:they must keep moving
or die blogs are like sharks
Slide 25:Get GOOF PROOF color palettes FREE at:www.col orhunter.com
Slide 26:an$800mbrand
a$6mbrand
and$yourbrand
Slide 27:>1 3% 00
,000,000,000,000
,000,000 vs
Slide 28:forever A brand never dies; it lives on
Slide 29:SmartStart BUSINESS SUCCESS SERIES www.smartstartcoach.com
Straight talk. Simple strategies. Stellar success. Professor Linda M. Lopeke
Slide 30:questions www.smartstartcoach.com
Straight talk. Simple strategies. Stellar success. ?
Slide 31:mynextsteps www.smartstartcoach.com
Straight talk. Simple strategies. Stellar success.