Corporate Branding Solutions – A Desperate Need Of Every Corporate

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The difference between Corporate branding and Product and Service branding is that the scope of branding is very high in case of Corporate branding. Find Out more

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Presentation Transcript

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Corporate Branding Solutions – A Desperate Need Of Every Corporate

Slide2:

Some people might have an impression that branding merely promotes brands but it actually does much more than that. The difference between Corporate branding and Product and Service branding is that the scope of branding is very high in case of Corporate branding.

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Whenever we say that we are wearing branded shoes or branded clothes we generally refer to high-end companies who are selling expensive items at posh stores. But it’s not like that! A brand refers to the expectations that any stakeholder have from any company. It’s a pledge taken to consistently deliver the services as per their expectations.

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While establishing a brand one need to questions themselves about three Ws – Who, What, Why. Very quick revisions in the visual identity fail to establish a strong brand that will not appeal to the consumers. Why McDonald’s has a strong brand image? If one looks at their website, social media channels, printed coupons, television ads, and even cups and happy meal bags all look the same. This shows up clear consistency amongst all brand identities.

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Some entrepreneurs believe that it is a very tough job to start over with branding as they are stuck with the question what to start over with. Whether to design a website first or start with marketing materials, Facebook page, etc. to make it all look branded. Basically, they fail to understand how branding works.

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It is advisable for these people to go for a Brand audit. What works? What needs to get changed? Before fixing anything you need to identify the hurdles first. A quick SWOT is a must. With adoption one also need to give away something.

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One need to question oneself about its mission, goals and objectives, customers, products and services, promise, etc. This calls for a hot and open discussion. It doesn’t matter whether it’s an outsource agency or internal team. One has to drum down to their branding message with Corporate Branding Solutions .

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Spread out of your message should reach to every ear in one’s company. Staff inputs about the company plays a vital role in the changeover. But first one needs to check out the potential of the staff. Everyone should sail in the same boat.

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Get the logo designed first. It should symbolize one’s unified brand strategy. Those who are reshuffling their structure will update the same. Creating hassle will not solve the problem. In fact, look forward to hassle-free execution. A credible agency may do the job.

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Once an agency is hired, please TRUST them. Let the agency take over. Everyone’s role should be crystal clear. One cannot keep everyone happy all the time. Don’t do so! Otherwise you may land up to a disaster. Revisions would be an unending affair at this stage.

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The toughest task is to set the guidelines and enforcing them is harsher. But until one works with the staff at pace for smooth implementation of the brand guidelines, noting gets finalize. The final mantra, include all in your decisions but don’t get carried away.

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