Social Media: Meaning, Significance and Tools: Social Media: Meaning, Significance and Tools http://www.socialmediagurukul.com/wp-content/uploads/social-media-marketing(1).bmp Defining Social Media : Defining Social Media http://technotricks.files.wordpress.com/2011/01/social-media-optimization.jpg PowerPoint Presentation: http://2.bp.blogspot.com/_h5eT8M6ci3I/S6uZbyxB8sI/AAAAAAAAALY/wV4GUaQpZ3I/s1600/communication.gif It’s a two-way communication through web based and mobile technologies It’s used as a “new communications system”: Significance of using Social Media It’s used as a “new communications system” http://www.fashionclothingtoday.com/wp-content/uploads/2010/10/social-media-logo.jpg 1. To find treasure of knowledge on any subject: 1. To find treasure of knowledge on any subject http://www.committedsardine.com/images/blog/online_learning_26.jpg_blog.png 2. To connect with co-workers, friends and clients : 2. To connect with co-workers, friends and clients http://www.gracecc.net/wp-content/uploads/2008/09/connecting-people.jpg 3. To promote businesses online: 3. To promote businesses online http://endeavor-online.com/wp-content/uploads/2011/02/promote.jpg a) Trace competition: http://mynokiablog.com/wp-content/uploads/2011/03/competition.gif a) Trace competition b) Build a strong relationship with the customers: b) Build a strong relationship with the customers http://www.online-business-virtual-assistant.com/wp-content/uploads/2010/04/promote-your-store1.jpg c) Knowledge about market share: http://101bestandroidapps.com/blog/wp-content/uploads/2010/04/graph-going-up-300x2991.jpg c) Knowledge about market share d) Tap the market share for your business: d) Tap the market share for your business http://upload.wikimedia.org/wikipedia/en/b/b7/Bow_and_arrow.jpg e) Build a strong brand image for your company : e) Build a strong brand image for your company http://www.pratikdholakiya.com/wp-content/uploads/2011/03/Brand-Management.jpg Social Media Tools: Social Media Tools http://t2.gstatic.com/images?q=tbn:ANd9GcSePmNhUVlPdlsruo6_BhFrlnxVaNlM3SjVHpAPnVZb1AwL_VjPFw&t=1 1. Social Bookmarking : 1. Social Bookmarking To save, manage and share bookmarked web pages via the Internet http://www.geeksucks.com/wp-content/uploads/3110.jpg 2. Social Networking: 2. Social Networking To allow online users to connect and share information with others http://www.techshout.com/images/teens-social-networking.jpg 3. Photo Sharing: 3. Photo Sharing To allow users to upload and share pictures online http://www.news.com.au/common/imagedata/0,,5736143,00.jpg 4. Blogs: 4. Blogs To post and comment on the ideas and opinions http://www.prospectresearch.com/wp-content/uploads/2011/04/Blog.jpg 5. Microblogging: 5. Microblogging To publish brief updates via web, text messages or e-mail http://www.interactiveinsightsgroup.com/blog1/wp-content/uploads/2008/10/microbloggingsites.jpg 6. Podcasts: 6. Podcasts To distribute a digital audio via Internet for playback on a user’s computer or portable media device http://www.blogcdn.com/www.engadget.com/media/2007/02/engadget-podcast.jpg 7. Wikis: 7. Wikis To publish and edit informative articles http://www.paulhaist.ca/wp-content/uploads/2010/08/business-management-wiki.jpg 8. RSS: 8. RSS Websites and blogs can distribute their latest content as feeds to users http://farm3.static.flickr.com/2431/3602683294_4c9c688bbc.jpg Stay Connected with the Globe Via Social Media!: http://www.onlineedublog.com/wp-content/themes/default/images//stay-connected-with-online-students-and-teachers.jpg Stay Connected with the Globe Via Social Media!