Working For Equity: Founders Panel at Code Camp 2013

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Founders Panel Oct 5, 2013 at Silicon Valley Code Camp: Sean Murphy, Tim Bonnemann, Rudy Hofmeister, Hope Hutman, Anne Kallus

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Working For Equity: Lessons Learned From Founders:

October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 Working For Equity: Lessons Learned From Founders Sean Murphy, SKMurphy Inc. Startup Founders Panel Silicon Valley CodeCamp 2013 1

Questions For Our Audience:

Questions For Our Audience Current Work Employed But Entrepreneurially Curious Consulting/Freelancing In A Startup Now Current Team Happy With Team Looking For a Co-Founder Looking For a Startup to Join October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 2

Questions For Our Audience:

Questions For Our Audience Your Background Engineering / Development Design / User Experience Sales / Marketing / Business Development Other October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 3

What Today’s Session Is About:

What Today ’ s Session Is About Four Experienced Founders Tim Bonnemann, Intellitics Rudy Hofmeister, H2Optx Hope Hutman, ProjektMedia Anne Kallus, GearListed Sharing Practical Lessons Learned About Entrepreneurial Journey & Getting Traction Audience Participation October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 4

What Today’s Session Is Not:

What Today ’ s Session Is Not This Is Not Legal Advice This is Not Tax Advice Please Consult Professionals It ’ s Entrepreneurs Sharing Lessons Learned Your Mileage May Vary October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 5

Audience Participation Is Key To This Entire Session:

Audience Participation Is Key To This Entire Session Opening Remarks Four Founders Introductory Remarks This Will Leave 45 Minutes for Q&A October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 6

Opening Remarks – Sean Murphy:

Opening Remarks – Sean Murphy SKMurphy, Inc. Founded 2003 We Help Firms Find Leads & Close Deals Early Reference Customers / Early Revenue Also Facilitate Bootstrapper Breakfast Champaign, Chicago, Detroit, Minneapolis, Mountain View, Palo Alto, San Diego, San Francisco, Sunnyvale, Tampa, Warsaw www.BootstrapperBreakfast.com October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 7

5 Tips For Choosing a Co-Founder :

5 Tips For Choosing a Co-Founder Be Clear on Your Business Intent Play For Long-term Relationship Negotiate Win-Win Outcomes Plan For Friendly Break-Up Start Small: Trust Built Over Time Especially If You Have Not Worked Together Look For Synergy 1+1=3 Verify Shared Values October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 8

Three Key Tensions That Entrepreneurs Must Manage:

Three Key Tensions That Entrepreneurs Must Manage The Work / Work Balance Keep The Lights On With Consulting / Day Job Build Your Product Sweat the Details vs. Delegate Details Matter But Growth Requires Delegation Inside-Out vs. Outside-In In the Grip of Your Idea Appreciating the Customer's Perspective October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 9

On To Today’s Session:

On To Today ’ s Session Four Experienced Founders Tim Bonnemann, Intellitics Rudy Hofmeister, H2Optx Hope Hutman, ProjektMedia Anne Kallus, GearListed Sharing Practical Lessons Learned About Entrepreneurial Journey Getting Traction October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 10

Tim Bonnemann, Intellitics:

Tim Bonnemann, Intellitics German Native Silicon Valley Since 2005 Passionate About The Intersection Of Technology And Civics First-time Entrepreneur October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 11

Intellitics, Inc.:

Intellitics, Inc. We Help Organizations Apply Technology To Drive Collaborative Governance. Consulting & Services Zilino.Com (Saas) Founded In 2008 Team Of 5 October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 12

Lessons Learned:

Lessons Learned Finally Quitting The Day Job (Good) Going Lean (Helpful) Traction & Speed (Hard) Distractions (Double-edged Sword) Getting Paid For Doing What You Love (Priceless) October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 13

Rudy Hofmeister, H2Optx:

Rudy Hofmeister, H2Optx Breakthrough Fast Pathogen Testing Solution Advanced technologies enabling real-time testing for food and drug processing applications. October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 14

Rudy Hofmeister, H2Optx What We Do and Why:

Rudy Hofmeister, H2Optx What We Do and Why Foodborne and Waterborne Disease Kills 2.2 Million People Every Year Primarily children No good, quick test for food pathogens Existing methods are either fast or work great Goal: Swap “ Test & Hold ” For “ Test & Ship ” Any pathogen, 15-30min field test, untrained personnel October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 15

Rudy Hofmeister, H2Optx Lessons Learned for Hiring:

Rudy Hofmeister, H2Optx Lessons Learned for Hiring Listen to the voice Hire better than yourself No matter how long it takes Write a good job description If you can ’ t or you keep changing it, you may not have the expertise to know who you need Find someone who can help: it may take time Hiring in this situation is worthless, at best Fix hiring mistakes quickly October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 16

Rudy Hofmeister, H2Optx Lessons Learned Along the Way:

Rudy Hofmeister, H2Optx Lessons Learned Along the Way Be mind-bogglingly cheap It sets the tone Corollary: You never have enough money But be generous with employees Don ’ t scale prematurely Beware the Kool-Aid and the echo chamber October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 17

Rudy Hofmeister, H2Optx Lessons Learned Along the Way:

Rudy Hofmeister, H2Optx Lessons Learned Along the Way Never say “ It ’ s in the budget ” Do not act on inertia Revisit every decision, use zero-based accounting Don ’ t sign an NDA with a patent troll Do background checks before signing anything People really want to help Starting a company is hard, but not impossible Interactions are less transactional and more helpful October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 18

Rudy Hofmeister, H2Optx:

Rudy Hofmeister, H2Optx Summary: Be careful who/when you hire, who you do business with, watch the money, maintain inner composure October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 19

Hope Hutman, ProjektMedia:

Hope Hutman, ProjektMedia Produced cooking shows for Discovery Channel Ask Jeeves Telefon Projekt - Transmedia Storytelling October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 20

Hope Hutman:

Hope Hutman Virtual Site Halloween Show Tibetan Book of the Dead October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 21

PowerPoint Presentation:

October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 22

PowerPoint Presentation:

October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 23

PowerPoint Presentation:

October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 24

Results – What Works:

Results – What Works Great response: 1500 asked to participate, 339 uniques, 3,045 pageviews, 1,097 visits over three week run of the show The theaters were willing to pay Positive response from the theater and the audience October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 25

Results – What Does Not Work:

Results – What Does Not Work Season Offer (vs. Single Show) Different Theatres Have Different Ideas Some Want To Sell Tickets Some Want Something Else Often Have A Hard Time Saying What It Is What ’ s Needed Features, More Content, Dynamic Content October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 26

Anne Kallus, GearListed:

Anne Kallus, GearListed Product Marketing Yahoo! Startup Consulting StartUps Zappos.com Cardstore FairyGownMother Other Peace Corps, Non-Profits Adventure Guide October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 27

GearListed:

GearListed Recommendations: Best Products in Hiking, Cycling, Fishing & more Genre: Sports Gear Recommendation Community Stage: Soft Launch October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 28

Lessons Learned Day 0:

Lessons Learned Day 0 Don ’ t assume your idea is Stupid Perfect Secret Recruit people you know. And trust. Determination > Skill Set. October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 29

Lessons Learned Day 1:

Lessons Learned Day 1 October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 30 Do an index-card business plan: Which ONE problem you ’ re trying to solve Whether it ’ s worth solving Who you want to serve What success looks like at 30 days and 60 days

Lessons Learned in Development:

Lessons Learned in Development Force yourself to release it before it ’ s ready Devs: Consider how users will like & share your product Non-devs: Pay more for a few good dev hours. Build less. October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 31

Lessons Learned Post-Launch:

Lessons Learned Post-Launch October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 32 Continue To Build Awareness Get help, repurpose content, make news, try many channels Find champions/mentors by being resourceful, genuine, useful Don ’ t be too attached to first business

Now It’s Your Turn… Audience Questions For Panel:

Now It ’ s Your Turn… Audience Questions For Panel Before You Leave: Please Fill Out Evaluation Forms If you Want a Copy of the Presentations Leave an E-Mail Address On Evaluation Form Or Leave a Business Card Thanks For Your Time October 5, 2013 (c) SKMurphy, Inc. (www.skmurphy.com) 2013 33

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