WordPress SEO 101 - SKARTEC Digital Marketing Academy

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In this guide, you’re going to learn about the basics of setting up your WordPress for optimal search engine optimization, and how you can make sure your blog or site is set up with the foundation of proper SEO. We’ll look at popular plugins, methods you can use to optimize your site, tools you can use, and more.

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai SKARTEC Digital Marketing Academy. Copyright © All rights reserved worldwide. YOUR RIGHTS: This book is restricted to your personal use only. It does not come with any other rights. LEGAL DISCLAIMER: This book is protected by international copyright law and may not be copied reproduced given away or used to create derivative works without the publisher’s expressed permission. The publisher retains full copyrights to this book. The author has made every reasonable effort to be as accurate and complete as possible in the creation of this book and to ensure that the information provided is free from errors however the author/publisher/ reseller assumes no responsibility for errors omissions or contrary interpretation of the subject matter herein and does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. Any perceived slights of specific persons peoples or organizations are unintentional. The purpose of this book is to educate and there are no guarantees of income sales or results implied. The publisher/author/reseller can therefore not be held accountable for any poor results you may attain when implementing the techniques or when following any guidelines set out for you in this book. Any product website and company names mentioned in this report are the trademarks or copyright properties of their respective owners. The author/publisher/reseller are not associated or affiliated with them in any way. Nor does the referred product website and company names sponsor endorse or approve this product. COMPENSATION DISCLOSURE: Unless otherwise expressly stated you should assume that the links contained in this book may be affiliate links and either the author/publisher/reseller will earn commission if you click on them and buy the product/service mentioned in this book. However the author/publisher/reseller disclaim any liability that may result from your involvement with any such websites/products. You should perform due diligence before buying mentioned products or services. This constitutes the entire license agreement. Any disputes or terms not discussed in this agreement are at the sole discretion of the publisher.

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai Introduction WordPress is not just a blogging platform these days. It’s a complete Content Management System CMS that will allow users to build pretty much any type of website imaginable using various plugins and themes. One of the big problems with WordPress however is its serious lack of native SEO. It has only basic SEO functionality and the rest must be taken care of manually. There are myriad plugins available for WordPress SEO but none of them will handle 100 of the optimization for your site. They also work differently and have different functions so choosing the right one can be tricky. In this guide you’re going to learn about the basics of setting up your WordPress for optimal search engine optimization and how you can make sure your blog or site is set up with the foundation of proper SEO. We’ll look at popular plugins methods you can use to optimize your site tools you can use and more. So let’s begin.

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai Basics of SEO Before you begin working on SEO for your WordPress website it’s important to understand basic SEO principles as they apply to all websites and that should apply for many years to come. Remember that SEO does evolve and change over time. It used to be that simply stuffing your keyword over and over on a page sometimes in text the same color as the background so visitors would not see it could help you rank on the first page of pretty much any search engine. But search engine algorithms have gotten much smarter and much more complex. And this will continue to happen as time goes on. You need to prepare for that and keep evolving with the search engines. As of this writing there are some basic SEO principles you can use to help your rankings: 1. Keyword Research – Keyword research will always be important even as search engines evolve into using semantics. Sure you might rank for “top golf tips” if you pick the keyword “best golf tips” because they are semantically similar but you still need to know what topics are most commonly searched for to be sure you’re creating the content that could help you rank for those searches. 2. Title Tags – The title of your page will probably always hold significant weight. Obviously people are going to title their page based on their page’s content so search engines will look at that as

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai one of the most important factors when figuring out what a page is about. 3. Headings – Heading tags such as H1 H2 etc. are important because they are like your title. Most people use heading tags to enclose the title that is presented at the top of the page like the name of the article. 4. Page Text – The text on your page should contain your main keyword phrase once or twice but do NOT try to achieve some specific keyword density. Just write naturally. Semantics will take care of the rest. 5. Backlinks – You’ve probably read about how important it is to get backlinks already but did you know you need to be very careful about how many you get where they come from the text that is used to link to your page and a lot of other factors We’ll look at backlinks in another section but yes getting links to your site and your individual pages/posts is very important. 6. Social Signals – Social signals such as likes shares pins tweets etc. are another linking factor. While those links may not actually count as far as backlink juice because most social network links are nofollow or cannot be seen by search engines because of user privacy many of them ARE counted for SEO purposes. 7. Content Length – The length of your content now matters more than ever. Google believes longer content is more in-depth and will be more authoritative and useful to readers so longer copy is key. The days of 250-300 words articles are long gone. These days 750-1000 words is preferable and anything longer is a bonus.

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai 8. Load Speed – The speed at which your page loads are extremely important. If your page takes too long to load it WILL affect your SEO rankings. Make sure your images are optimized and your hosting company is fast. 9. Outbound Links – Backlinks used to be the big factor in rankings. These days they’re important but not the biggest ranking factor. But though a lot of people realize having links TO their site is important few seem to know that linking OUT to other authority sites can boost your own rankings. It’s a good idea to cite sources for your content with a link or recommend other good content that gives a different perspective than your own. Going overboard will harm your ranking but a few links sprinkled into your articles to sites with good authority will help. 10. Mobile Friendly – Your site should be optimized for mobile browsers either resizing dynamically or redirecting mobile users to a different version of the site. For WordPress sites this means choosing a mobile-friendly theme. 11. Trust – Trust is a crucial factor. It’s a measurement of how much Google thinks your site is trustworthy and includes many different factors including domain age length of time before the domain expires linking to trusted authority sites having a proper privacy policy terms and conditions etc. bounce rate and other factors. You can check your Trust Rank with Google Chrome using... https://chrome.google.com/webstore/detail/trust- checker/pffgendbkefdgodfpapflaoedmmfcgnkhlen

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai This is not by any means and exhaustive list of ranking factors. It would take a full-length book to describe all of them. But it’s a good solid foundation on which to build your SEO plan.

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai Basic Setup The first thing you need to do for WordPress SEO is to be sure you’ve completed the basic essential setup for your WordPress site. URL First you need to decide whether you’d like your site to be found at: https://skartecedu.in OR https://www.skartecedu.in Either one is fine for SEO purposes so it’s up to you which you use. If you have an aged domain you might want to check Moz Trust for your domain to see if one version has more trust than the other you’ll obviously want to use that one. To change your URL simply visit Settings General. Your WordPress URL and your Site URL will probably be the same unless you installed WordPress in a subdirectory. The default does not have the www included. You can leave it if that’s how you want it to be but you can add the www if you prefer that or if the www versions have more Moz Trust. Once you do this you’ll want to visit Google Webmaster Tools to make sure they use the right version.

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai Under Webmaster Tools visit Settings Preferred domain. There you can set it to display URLs with or without the www. Permalinks One of the most important basic setup steps you can take for SEO for your WordPress blog is to change the permalink structure found under Settings Permalinks. The default structure is ppostid which is terrible for SEO purposes. It doesn’t allow the use of keywords in the URL and doesn’t offer any useful information to search engines. To change you structure select either “Post name” or “Custom structure”. If you choose post name your URLs will look like this: http://yoursite.com/title-of-your-article e.g. https://skartecedu.in/seo-training-chennai/ You can also use a custom structure such as category/postname. This would make your URLs look like this: http://yoursite.com/category/title-of-your-article Either one is fine for SEO purposes but using the category/title provides a good “Silo Structure” which basically means it helps the authority of your pages because everything is organized into specific categories instead of being lumped in together.

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai Choosing an SEO Plugin There’s a plethora of plugins out there to help you control the SEO of your WordPress site but they come down to two very popular choices: WordPress SEO by Yoast All-in-One SEO Pack Both are very similar in features and either one will work fine for SEO purposes. They are slightly different in terms of features so you might want to briefly try both just to see which you like better. Yoast has a slightly better overall rating on the WordPress website and is used by over 1000000 blogs. All-in-One is also currently used on over 1000000 blogs. As you can see they’re both very comparable. Dan Shure of Evolving SEO did a complete side-by-side comparison of Yoast vs. All-in-One here: http://www.evolvingseo.com/2014/02/14/all-in-one-vs-yoast-seo-test- drive/ He found a definite benefit of using Yoast over All-in-One. In fact Yoast won by a large margin when weighed against All-in-One on a large number of SEO factors. Also check our post on the Must Have WordPress Plugins.

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai If you look in the comments he mentioned he can see All-in-One working well for smaller sites or bloggers but Yoast is the best option when SEO really matters. Things can change rapidly in the world of SEO and plugins so it’s still a good idea to test options yourself. This article just provides a good starting point to help you decide for yourself. It also gives you a basic understanding of the importance of some SEO factors. Whichever plugin you choose be sure to read its instructions well and be sure you’re using every possible feature included. Too many people install the plugin and expect it to work automatically but there are things that must be tweaked and you’ll need to include some extra information every time you make a post such as the main keyword you want that page optimized for.

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai Google Webmaster Tools Webmaster Tools isn’t just for WordPress sites but it’s important that you sign up for it just the same. Webmaster Tools will allow you to keep track of any issues your website might have set certain preferences for your site and keep tabs of certain things such as what keywords people are using to pull your site up in Google. If you have the WordPress SEO plugin by Yoast it’s easy to verify your site in Webmaster tools. Log into Google Webmaster Tools here: http://google.com/webmasters/tools Select the “Alternate methods” tab and choose “HTML tag”. Copy the meta tag shown in the box by highlighting it and pressing CTRL-C or pressing COMMAND-C on a Mac or right clicking and choosing copy. Now go to your blog and log in. Under the SEO tab in your WordPress admin Yoast SEO choose Extensions. You’ll see several fields where you can enter codes for various sites. Enter your code in the Google Webmaster Tools section and then go back to Webmaster Tools and click VERIFY. Viola All done.

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai Google Analytics Another critical element of SEO is having analytics so you can track your progress and figure out exactly how you’re doing. Google Analytics is the most common tool for this. Unfortunately changes to Google’s privacy settings have destroyed a lot of the usefulness of Analytics. It used to be that you could see almost every keyword used to find your site. Now you can only see a handful of keyword searches. Still Analytics is useful for a variety of reasons. It will allow you to see how much traffic you’re getting where your traffic is coming from what your bounce rate is the percentage of people who leave your site without viewing any other pages and other important information. There’s a plugin from Yoast that will allow you to easily add Analytics to your WordPress site. You can download the plugin as well as find installation and usage instructions from this URL: https://yoast.com/wordpress/plugins/google-analytics/

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai Page Speed Another major element of SEO is the speed at which your page loads. Google wants its visitors to enjoy the sites they visit and if a site takes too long to load visitors will often leave quickly. This increases bounce rate and makes Google unhappy. To check your page speed including discovering actionable information you can use to speed up your page look at Google’s Page Speed Insights. https://developers.google.com/speed/pagespeed/insights/ Using this will help you figure out what needs to be changed to speed up your site. It might involve getting a new host or it may be as simple as optimizing your images or installing a caching plugin. W3 Total Cache is one of the most popular caching plugins. It will turn your dynamic pages into static ones meaning they load faster. https://wordpress.org/plugins/w3-total-cache/ You can also use other caching plugins like WP Fastest Cache Autoptimize WP Optimize WP Rocket. These also help you minify Java HTML and CSS scripts.

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai Crosslink Posts Once you have the foundation of your SEO set up it’s time to make sure you’re doing all you can every time you make a post to ensure the best outcome for your SEO. That means making a few key posts that you might think of as cornerstone posts and then referencing those posts in other similar posts. For example let’s say you have a post called “10 Ways To Increase Traffic”. It might be very in-depth detailed information about using ten different social networks to increase a website’s traffic. Then you could write smaller blog posts on each of those traffic sources and link to your cornerstone post by saying something like: “Facebook is just one way you can increase your traffic with social media. Check out my post ’10 Ways To Increase Traffic’ for more ways to explode your website’s traffic.” Not only will this help lower your bounce rate it will also benefit you by giving a boost to the SEO potential of your cornerstone posts.

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai Social Signals Backlinks You know it’s important to get backlinks to your site but did you know the source of your backlinks and the text used to link to your site is just as important as getting a lot of links You want to make sure you get backlinks from quality sites and from a wide variety of different domains. You also want to be sure you’re NOT using the exact same text to link to your site every time because this can appear spammy. Instead vary the text used to link to you between a few similar keyword phrases and potentially the name of your site too. Social signals are also increasingly important. The more likes and shares you get on a large variety of platforms and from many accounts the better. Be sure you have a plugin installed to help you get more likes and shares to your content. Here are a few to try: https://sumome.com/app/image-sharer https://sumome.com/app/share https://wordpress.org/plugins/aas-digg-digg-alternative/ The following link provides for incentivized "likes and shares": http://socialsharemonkey.com/

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai Conclusion SEO is a complex ever-changing game. You need to stay on top of it if you expect to get significant traffic from Google and other search engines. And you definitely want to tap into such a massive targeted traffic source. What kind of traffic could be more targeted thus ready to potentially buy something than someone who deliberately searches for what you’re offering Now that you’ve read the complete guide you should have a good working knowledge of SEO and how it applies to WordPress sites. You’ll know about some of the most important plugins and tools you should be using and you’ll be prepared to implement them. If you’re serious about getting your site to rank you’ll want to delve deeper into some of the big SEO topics like social signals and backlinks. These topics will help you get even more from your SEO efforts. I wish you all the best with your WordPress SEO efforts and I hope you get all the traffic you deserve

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai Resources Here are quick links to the resources mentioned in the guide: Check Your Trust Ranking With Chrome: http://moonsy.com/moztruhttps://chrome.google.com/webstore/detail/t rust-checker/pffgendbkefdgodfpapflaoedmmfcgnkhlen st Google Webmaster Tools: https://www.google.com/webmasters/tools/ SEO by Yoast: https://yoast.com/wordpress/plugins/seo/ All-in-One SEO: https://wordpress.org/plugins/all-in-one-seo-pack/ Analytics by Yoast: https://yoast.com/wordpress/plugins/google-analytics/ Page Speed Insights: https://developers.google.com/speed/pagespeed/insights/ W3 Total Cache Plugin: https://wordpress.org/plugins/w3-total-cache/ SumoMe Image Sharer: https://sumome.com/app/image-sharer

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai SumoMe Share: https://sumome.com/app/share Digg Digg: https://wordpress.org/plugins/digg-digg/ Social Share Monkey: http://socialsharemonkey.com/ Additional Resources: Like the Social Share Monkey example above - these additional Monkey web-apps contain no Monkey Branding and provide unique exciting and professional "outside of the box" solutions to many of todays common web-mastering challenges. Landing Page Monkey: http://landingpagemonkey.com/ Catcha Monkey: http://catchamonkey.com/ Pop Up Monkey: http://popupmonkey.com/ Countdown Monkey: http://countdownmonkey.com/ Attention Monkey: http://attentionmonkey.com/

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai SEO Training in Chennai: Businesses who are eager to make their mark with their online presence can sign up for our SEO Training courses to get the best results. Those who are eager to run their own SEO campaign without spending a lot on hiring an SEO consultant can register for the SEO Training Courses offered by us to get maximum ROI. The SEO Training Courses offered by us is truly one of a kind and covers many aspects namely online SEO techniques offline SEO techniques content writing and link building etc. to name a few. The SEO Training Courses are designed to help improve your knowledge in the best SEO tactics and techniques. A hands-on approach to SEO SEM This SEO training is for people who know very little about how Google’s Ranking Algorithm functions and needs help setting up in addition to focusing on landing pages and Search Engine Optimization. The advanced SEO training course by SKARTEC Digital Marketing Academy is designed for Small to Medium Business Owners who wish to learn the tricks of the online marketing and promotion trade. SKARTEC’s Trainer Suresh Kalyanasundaram will provide you an overview of search engine optimization techniques to implement and best practice SEO techniques to get an outside internet presence to boost your natural site ranking. There’ll also be a walk-through on establishing Google Search Console Webmaster Tools Google Analytics and some hard- earned skills in implementation and management of keywords and

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai Search Engine Metadata techniques also and advice on embedding Google Analytics tracking. So…If you are trying to keep down costs to enhance your search engine marketing abilities for your site then come along and you’ll get some real-time strategies from working examples. For a value- add we’ve also included Search Engine Marketing / PPC Ads as part of this SEO Training module. Get complete know-how on the best way best to conduct the best PPC campaigns for maximum ROI. Google AdWords. Attract more customers. Reach the appropriate people at the ideal time. Be observed by customers at the very moment they’re searching on Google for the things you offer. Learn Search Engine Marketing the smart way. Google AdWords is among the most targeted methods of online marketing where you can put your search ends in front of prospective customers at the very moment they’re trying to find the services or products you offer. Module I – Creating SEO Strategy To achieve success in the search engine optimization industry there should be a perfect blend of knowledge and experience. Businesses need to have the ability to change their marketing strategies in compliance with the changing trends in the marketplace. To emerge as a winner businesses should be able to rise to meet the requirements of their customers. They can survive in the online realm by enrolling in our SEO training courses in Chennai. We have developed a successful search engine optimization strategy that covers many features essential for the growth of any business.

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai Topics Covered: • Website optimization • Link analysis and development • Content analysis and development • Ongoing improvement • Baseline measuring • Keyword research and analysis • Execution of recommendations Module II – Effective On-Page Training This SEO course provides efficient On-page SEO training to ensure that your website is search engine friendly. If the website is not properly optimized then there are very fewer chances to achieve good ranking in search engine results. On-page SEO involves anything on the web page that includes optimization of metadata tagging of images page loading speed internal linking etc. Topics Covered: • Basics of Search Engine • Important Google Algorithms • Broad Keywords v/s Long Tail Keywords • Tools for keyword research • Keyword Research Process • Keyword Competitiveness • LSI Keywords • Market and competitor research • Copywriting and content optimization • Metadata optimization and tagging

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai • Local SEO • Google Webmaster Tools • Google Analytics Module III – Effective Off-page Training Off-page SEO / link building refers to techniques that can be used to improve the position of a website in the search engine results page SERPs. Put simply what you rank for is largely determined by on-page factors while how high you rank in the search results is largely determined by off-page factors. Topics Covered: • Directory Submission • Forum Posting • Blog Commenting • Article Submission • Guest Posting • Press Release Submission • Classifieds Ads Submission • Video Submission • Social Bookmarking • PPT Submission • PDF Submission • RSS Submission • and more Module IV – Effective Link Building Building links with other sites in one of the best program involved in off- page SEO and it is very efficiently taught at this SEO institute in Chennai.

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai This SEO training is offered effectively to improve the site’s visibility and help search engines to recognize the website trustworthiness and quality. Topics Covered: • What is Domain Authority • How to improve Domain Authority • .EDU .GOV Backlinks • Types of Backlinks • Using Backlink Dorks to find Backlinks • Get a free desktop tool to find the best blogs for commenting. • Get access to high da domains for the backlinking purpose Module V – Search Engine Marketing with AdWords Search advertising with AdWords is strong flexible and data-driven providing you high levels of management control — but you will need to have the basics set up. This module will provide you a step-by-step guide to establishing an excellent effort and then optimizing and review your account to get the best outcomes for your organization. Whether you’re contemplating using AdWords for the first time or are already running accounts this class will provide you the insights into best practices amazing tools and the reports you will need to comprehend how your marketing is working and what could be improved. Discover how to prepare and run a successful Google AdWords campaign and get the best return on your AdWords budget within this interactive training program. Topics Covered: • Key Features Terminology Used

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WordPress SEO 101 - SKARTEC Digital Marketing Academy – SEO Training in Chennai • The AdWords Account Hierarchy • Planning and Creating Effective Campaigns • The Role of AdGroups • Researching and Using Keywords Match Types • Creating Great Adverts Landing Pages CRO • Conversion Tracking Methods • Reviewing Understanding Reports • Optimizing Your Campaigns • Keyword Performance Quality Score • Measuring Testing Ads Each of the SEO Training subjects is proven to work and are highly suitable for starters those who frequently use SEO or those having a strong understanding of SEO and want to know why their efforts and optimization is not effective or working.

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