Nurbaya Initiative

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A concept to link Indonesian SME with digital world at a massive scale. Creation of Digital Ecosystem for Indonesian SME.

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116.5 Million Source: 237.6 Million US$ 706 .7 Billion Population Productive Age GDP 2010 2010 2010

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108.2 Million Employed 8.32 Million Unemployed 51.3 million UMKM (99.1% of all business units in Indonesia) Employing 90.9 million workers Source: Contributing 55.6% of the GDP -2010- -2010- -2010- -2010- -2010-

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Mc Kinsey Report SME heavily using web technologies grow 2x as much as others

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But , in Indonesia most of the UMKM are not online

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SME Explosion in Indonesia If majority of Indonesian UMKM are online

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HOW

NOT by bringing the SME’s online…: 

NOT by bringing the SME’s online…

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1,2229,532,288 Total Local Annual Search 7,032 Total Products PKBL Products PKBL Products PKBL Products PKBL Products PKBL Products PKBL Products But by taking SME products online…

Broken down search volume: 

Broken down search volume

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Total Local Annual Search UKM Page Hits (@ .5% CTR) UKM Sales (@ 3% Conversion ) Average Sales Price Annual UKM Sales 381,954,950 1,909,775 57,293 Rp.75,000 Rp . 4,296,993,300 Baju Sales Scenario

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Total Local Annual Search UKM Page Hits (@.5% CTR) UKM Sales (@ 3% Conversion ) Average Sales Price Total UKM Sales 147,874,836 739,374 22,181 Rp80,000 Rp1,774,498,032 B USANA Muslim Sales Scenario

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Total Local Annual Search UKM Page Hits (@ .5% CTR) UKM Sales (@ 3% Conversion ) Average Sales Price Total UKM Sales 17,475,444 87,377 2,621 200,000 Rp524,263,320 sEPATU Sales Scenario

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Total Local Annual Search UKM Page Hits (@ .5% CTR) UKM Sales (@ 2% Conversion ) Average Sales Price Total UKM Sales 47,325,936 236,630 7,099 Rp200,000 Rp1,419,778,080 bATIK Sales Scenario

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Total Local Annual Search UKM Page Hits (@ .5% CTR) UKM Sales (@ 3% Conversion ) Average Sales Price Total UKM Sales 421,032 2,105 63 Rp200,000 Rp12,630,960 SANDAL Sales Scenario

Nurbaya Initiative Ecosystem: 

Nurbaya Initiative Ecosystem Nurbaya Facilitator SME Source Payment Gateway Ecommerce Platform Delivery and Logistics Advertising Platform

Nurbaya Initiative Ecosystem: 

Nurbaya Initiative Ecosystem YOT UT Bisnisinter.net Indonesia Mengajar University Kaskus Nurbaya Facilitator It begins with Nurbaya facilitators; Young and Internet savvy individuals who are driven to assist SME go online

Nurbaya Initiative Ecosystem: 

Nurbaya Initiative Ecosystem Nurbaya Facilitator Mandiri BTPN Sampoerna Foundation Microfinancing Mega BII Bank Jabar Ventura

Nurbaya Initiative Ecosystem: 

Nurbaya Initiative Ecosystem Mandiri BTPN Sampoerna Foundation Mega BII Bank Jabar Ventura Nurbaya Facilitator Microfinancing SME Source

Nurbaya Initiative Ecosystem: 

Nurbaya Initiative Ecosystem Ecommerce Platform Pitoong Multiply Keke wordpress solution Myself/ facebook satutempat Create new one Nurbaya Facilitator

Nurbaya Initiative Ecosystem: 

Nurbaya Initiative Ecosystem Payment Gateway Indomog Ipaymu Paypal Nurbaya Facilitator

Nurbaya Initiative Ecosystem: 

Nurbaya Initiative Ecosystem Gojek DC Nurbaya Facilitator Delivery services & distribution solution

Nurbaya Initiative Ecosystem: 

Nurbaya Initiative Ecosystem Adryan Keke SEO Nurbaya Facilitator SITTI Advertising Platform SOCMED

Nurbaya Initiative Ecosystem: 

Nurbaya Initiative Ecosystem YOT UT Bisnisinternet Indonesia Mengajar University Kaskus It begins with Nurbaya facilitators; Young and Internet savvy individuals who are driven to assist SME go online Mandiri BTPN Sampoerna Foundation Mega BII Bank Jabar Ventura Microfinancing SME Source Ecommerce Platform Multiply satutempat Pitoong Create new one Keke wordpress solution Ipaymu Payment Gateway Indomog Paypal Delivery and Logistics Gojek DC Nurbaya Facilitator Keke SEO SITTI SOCMED Advertising Platform Adryan

Nurbaya Initiative Ecosystem: 

Nurbaya Initiative Ecosystem

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Loan Allocation

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of sales will be allocated for the following Loan repayment Loan Repayment Facilitator Fee Web Platform fee Payment gateway Online ad re-investment Percentages to be analyzed and forecasted

It is a sustainable digital ecosystem for all Indonesian SME’s: 

It is a sustainable digital ecosystem for all Indonesian SME’s