logging in or signing up Strategic marketing planning process sjafrimardin Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Copy Does not support media & animations WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 456 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: August 04, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Strategic marketing planning process: Strategic marketing planning process A knowledge based & IT support methode with local n global marketing best practice approachMarketer : Marketer Everybody in the corporation were a MARKETER The Top Fortune 500 were a Marketer And even Bill Gates is a Marketer He was...... Marketer better than CorruptorsSituation analysis: Situation analysis Pictures of our presences : Do we already optimalize opportunities ? Do we already able to create an opportunities by our own ? Do we have an ability to identify the opportunities ? What’s is growth rate of our Market share ? What’s was a number of incremental company wealth ?Marketing : Marketing What is Marketing ? Are we already have a system ? But we do have a spirits of eternal flames>>>>Our Marketing: Our Marketing Knowing well our business : Marketing is an a corporate interface with the market Marketing is collectibility of common senses, is an art and a sciencesModern Marketing Route map in competitive situation: Modern Marketing Route map in competitive situation Key concepts n stepsValue proposition: Value proposition As an competitive advantages : Operational Excellence Product Leaderships = Customer intimacyThe Road ahead =Planning=phase 1: The Road ahead =Planning=phase 1 Strategic Marketing plan process : Market mapping Market segmentation Marketing planning & strategyThe Road ahead =implementation= phase 2: The Road ahead =implementation= phase 2The Road ahead =Control= phase 3: The Road ahead =Control= phase 3 CRM : Salesforce automation Marketing Automation Web ForceProject schedule: Project scheduleOur Marketing atmosphere: Our Marketing atmosphereKnowing well ourself: Knowing well ourself B2B : Key aspects You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.