Innovation and Creativity : Innovation and Creativity Department of management studies, pondicherry university Slide 2: A "new" idea is a combination of old elements.
' It is your ability to combine ideas in a unique way or to make useful associations among ideas.
"There is virtually no problem you cannot solve, no goal you cannot achieve, if you know how to apply the creative powers of your mind, like a laser beam, to cut through every difficulty in your life and your work." Department of management studies, Pondicherry university Individual Creativity : Individual Creativity Creative people can be said to have:
A particular Style
Positive outlook Department of management studies, Pondicherry university Organizational Hurdles in Creativity : Organizational Hurdles in Creativity “Freedom is the greatest when the ground rules are clear. Chalk out the playing field and say, Within those lines, make any decision you need.” - Dick Brown, chairman CEO of EDS Thus till the time the initial idea gets implemented, it would have gone through a number of hurdles. An originator comes up with a creative idea At each level of management, the idea gets pruned and refined Department of management studies, pondicherry university Organizational Creativity Vs Individual Creativity : Organizational Creativity Vs Individual Creativity Organizational Creativity High Low Individual Creativity High Department of management studies, pondicherry university Innovation : Innovation "Without innovation, new products, new services, and new ways of doing business would never emerge, and most organizations would be forever stuck doing the same old things the same old way." Innovation is a process of taking new ideas to satisfied customers. It is the conversion of new knowledge into new products and services. Innovation is about creating value and increasing efficiency, and therefore growing your business. Department of management studies, pondicherry university Innovation Strategies : Innovation Strategies Financial backing to innovation
Give opportunities to employees
Skillful recruitment policy
Information from outside the organization
Target being set for innovation
Employees should be rewarded Department of management studies, pondicherry university Principals of Innovation : Principals of Innovation Ideas are fragile.
Ideas are organic.
All ideas have value and should be given a hearing.
The originator of an idea needs assistance in idea enhancement and in promoting the idea internally.
The originator is the initial advocate of an idea and should be actively involved in its development.
Only ideas which have been enhanced to demonstrate potential value will be brought to management. Department of management studies, pondicherry university Principals Contd… : Principals Contd… Both marketing and technical issues need to be addressed in the development of an idea.
Differences among people constitute a strength, not a weakness.
A mediator is often necessary to facilitate the communication of people from different cultures and who may possess clashing personalities. Department of management studies, pondicherry university Process of Innovation : Process of Innovation The Innovation process can be depicted as a series of funnels each getting progressively smaller.
Typically sixty ideas into the top funnel only produces just one innovation.
The funnels are labeled as the four phases in the process - idea generation, idea screening, feasibility and implementation. Department of management studies, pondicherry university Effectiveness Criteria for an Innovation process : Effectiveness Criteria for an Innovation process Implement a few ideas at regular intervals
Ensure feedback takes place - there must be communication channels to originators.
Screening system should be simple, understood by everyone
Ensure the system is promoted
Transform ideas into reality at a reasonable speed - if the system is too slow we may be too slow to react to the market pace and turn off idea originators. Department of management studies, pondicherry university Why Bother? : Why Bother? Survival
Climate: - Challenge, Freedom, Idea time, Idea support, Conflicts, Debates, Risk-taking
Grow or Improve Department of management studies, pondicherry university Slide 14: Questions? Thank You! Department of management studies, Pondicherry university.