Why people still use BlackBerrys

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Slide 2: 

BlackBerry is a line of mobile e-mail and smartphone devices developed and designed by Canadian company Research In Motion (RIM) since 1996. http://www.smartcompany.com.au/Media/images/BlackBerryNew-67ebca80-da97-4523-9a0c-85ac826e7f2a.jpg

Slide 3: 

BlackBerry functions as a Personal Digital Assistant with address book, calendar and to-do list capabilities. It also functions as a portable media player with support for music and video playback and camera picture. BlackBerry is primarily known for its ability to send and receive (push) Internet e-mail. Features of Blackberry

Slide 4: 

To owners of Android-based phones and the iPhone, particularly in the U.S., the BlackBerry is like an old phone. These phones don't really run apps. They don't store much music. Their screens, in general, are much smaller than those of smartphone competitors, meaning it's difficult to browse the Web comfortably or watch online video. http://i2.cdn.turner.com/cnn/2010/TECH/mobile/08/04/blackberry.fans/story.blackberry.jpg

Slide 5: 

Despite the fact that the BlackBerry isn't hip, high-tech or cheaper than its main competitors, the phones are still the most popular (or at least the most common) in the U.S. market, and they're growing internationally. http://1.bp.blogspot.com/_Kn7r3JI3btk/St4Rins2iCI/AAAAAAAAB30/t5gg0_79h20/s320/Blackberry+8520.jpg

Slide 6: 

So why do so many people still want BlackBerrys?

There are three basic reasons: : 

There are three basic reasons: People are addicted to the click-clacking keyboard. They love the blinking red light on the top, which alerts users to new messages and calls. And many just happen to have the phone because it's required for Business work. http://asiancorrespondent.com/indianomics-images/wp-content/uploads/2009/07/blackberry-2.jpg

The click-clacking keyboard : 

The click-clacking keyboard Ask a BlackBerry user what they like about their phone, and they're bound to mention the keyboard. Because its just as easy to use as those on a full-size computer keyboard. This comes at a time when most smartphones -- including the iPhone -- are moving towards touch-screen-only interfaces, where users tap on glass to type instead of pecking away at tactile keys. http://nexus404.com/Blog/wp-content/uploads2/2009/06/blackberry-tour-9630-smartphone.jpg

Notification red light : 

Notification red light On top of every BlackBerry, there's a little sliver of a red light, and it blinks at you when a new message or call comes in. Of course, other phones have ways of alerting people to new messages, too, but none has the same feel as that BlackBerry light http://www.monkeydoit.com/images/flashing-light-blackberry.gif

Because it's business phone : 

Because it's business phone It's not designed to run flashy applications, for playing games or for uploading pictures to Facebook and Twitter. It started out a business-minded device, and RIM has continued to market it as a business-friendly device, although recent ads have pitched it as a leisure phone for young multitaskers as well. BlackBerry is known for being secure. It encrypts messages, which makes business owners more comfortable giving the phones to their employees, who may share sensitive documents and e-mails over the phones.

BlackBerry Vs iPhone : 

http://www.neontommy.com/sites/default/files/uploads/blackberry.jpg BlackBerry Vs iPhone

Slide 12: 

One of the biggest complaints with the iPhone 4 is being locked into service with AT&T. The company is the sole reason some people avoid the iPhone altogether.  People may love the iPhone 4 but they have a complaint or two about service and reception: apparently, "covering the bottom-left edge of the phone with one’s palm can seriously hurt the phone's network performance." Choice of Service Providers-

The Keyboard AKA Covert Operations Made Easy- : 

The Keyboard AKA Covert Operations Made Easy- Ever tried texting under the table or typing without looking? The Blackberry's QWERTY keyboard makes this a breeze for agile texters. Not so for iPhone users. Without a keyboard, iPhone users must look at the screen to find the right letters. Major downside for those looking to be covert in the classroom or in a meeting. http://www.blackberryreviews.org.uk/wp-content/uploads/2010/04/blackberry-curve-8250-phone.jpg

Durable, Dependable, Blendable- : 

Durable, Dependable, Blendable- Horror stories of iPhone users dropping their phones and shattering the screen do make Blackberry users thankful for the phone's thicker size and pretty dependable body http://www.siamphone.com/review/2009/blackberry/curve_8520/image/8520_13.jpg

Smartphone market share : 

Smartphone market share http://i2.cdn.turner.com/cnn/2010/images/08/04/stacks.phone.share.cnn.jpg

Slide 16: 

Some countries have expressed reservations about the BlackBerry's encryption & decryption and the fact that data is routed through Research In Motion's servers, which are outside the legal jurisdictions of those countries. The United Arab Emirates and Bahrain were reported to consider the BlackBerry as a "security threat" for this reason, with the former having earlier been reported as trying to get users to install an "update" on their BlackBerry devices, ostensibly for performance enhancement, but which turned out to be spyware that allowed call and email monitoring Controversies going for BlackBerry

Do More with BlackBerry : 

Do More with BlackBerry

Slide 18: 

survive the smartphone war? Can

Slide 19: 

http://3gmobile-phones.com/wp-content/uploads/2009/06/rim-blackberry-bold-9000.jpg Thank You References- http://in.blackberry.com/ http://publication.samachar.com/pub_article.php?id=9758693 http://en.wikipedia.org/wiki/BlackBerry http://www.neontommy.com/news/2010/06/defense-blackberry

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