Best Eye Hospital in Bangalore

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Nelivigi is one of the leading Eye Care Hospitals in Bangalore. All kinds of eye related problems are diagnosed and treated here with a team of skilled experienced ophthalmologists.

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Digital Marketing Workshop:

Digital Marketing Workshop April 2017

What Is Digital Marketing?:

What Is Digital Marketing? Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

Introduction to Digital Marketing:

Introduction to Digital Marketing

Goals of a Website:

Goals of a Website

A good website will have…:

A good website will have…

SEO? Why Do we need it?:

SEO? Why Do we need it? Search engine optimization ( SEO ) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results . Why do we need SEO for Business Helps to achieve top Position in Search results Increases Visibility on Search engines Attracts More relevant Visitors to website Maximizes Brand Exposure More Increase in Sales and Revenue Its Cost -Effective compared to other forms of Digital Marketing and give great ROI

How does a search engine work?:

How does a search engine work?

How does Google crawl a website?:

How does Google crawl a website?

Crawling:

Crawling

Crawling:

Crawling

Crawling:

Crawling

Crawling:

Crawling

Storing:

Storing

Processing and Indexing:

Processing and Indexing

Ranking:

Ranking

On-Page Optimization:

On-Page Optimization

Relevancy and Popularity:

Relevancy and Popularity

Relevancy and Popularity:

Relevancy and Popularity

Title Tags:

Title Tags

Meta Description:

Meta Description

Header Tags:

Header Tags

URLs:

URLs

URL Structure:

URL Structure

URL Structure:

URL Structure

URL Structure:

URL Structure

Alt Text for Images:

Alt Text for Images

Internal Links:

Internal Links

Sitemap:

Sitemap

Sitemap - Sample:

Sitemap - Sample

Do Not Do: On-Page:

Do Not Do: On-Page

Off-Page Optimization:

Off-Page Optimization Off-Page SEO refers to your website’s overall “authority” on the web determined by what other websites say about your site. Off-page optimization is a long-term process and takes time to improve. off page is all about your online reputation. Off page optimization includes acquiring backlinks to your page from the authority sites in your niche.

Domain Authority, Page Authority:

Domain Authority, Page Authority Domain Authority : Domain Authority is a measure of " how good is your site , compared to others ". The more incoming and outbound links to higher authority sites , more will be the DA . Page Authority : It is measures the strength of individual page. 30-40 is average DA. Anything about 40 is good. Anything above 50 is excellent.  45-55 is average PA (of your homepage). Anything above 50 is good, anything about 60 is excellent What Factors Affect these authority scores? Page Links, Juice Links, authority of sites linking, social signals ,. what sites are linking to them (Differentiators between two similar sites)

Back Links:

Back Links Backlinks , also known as  incoming links ,  inbound links ,  inlinks , and  inward links , are incoming links to a website or web page. In basic link terminology, a  backlink  is any link received by a web node (web page, directory, website, or top level domain).

Slide 41:

Getting Started with Google AdWords Marketing

Getting Started with Social Media Marketing:

Getting Started with Social Media Marketing

What is Social Media?:

What is Social Media? The "social" part: refers to interacting with other people by sharing information with them and receiving information from them. The "media" part: refers to an instrument of communication, like the internet (while TV, radio, and newspapers are examples of more traditional forms of media). What is Social Media Marketing? Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social Media Marketing Workflow:

Social Media Marketing Workflow

Social Media Ads:

Social Media Ads Facebook Marketing Increase website traffic Grow your Facebook fanbase Maximize brand awareness Get more people talking about your business Twitter Marketing Increase website traffic Grow your Twitter following Maximize brand awareness Get more people talking about your business LinkedIn Marketing Boost your content across devices Deliver personalized ads to the LinkedIn inbox Start generating leads in minutes

Social Media Best Practices for Engagement:

Social Media Best Practices for Engagement Follow back and interact Keep the social in social media Determine your voice and tone Keep it Short Create Brand Awareness Don't Over Share Don't Always Feel Compelled to Jump In Be as Transparent as Possible Be Proactive, Versus Reactive Respond to Negative and Positive Feedback Get obsessed with knowing your audience Dedicate resources to the community Constantly measure, evaluate and re-position Create a sharing culture

Getting Started with Email Marketing:

Getting Started with Email Marketing

Why is email marketing necessary?:

Why is email marketing necessary? There are 3 times more email accounts than Facebook & Twitter accounts combined. A person is 6 times more likely to get a click-through from email than Twitter.   Email has the highest ROI of any marketing channel available and you’re probably keen to start using it to drive sales and revenue for your business.

Establish your goals:

Establish your goals What do you really want to achieve with email? Is the goal to drive new signups for your product? Do you need new leads for your sales team? Do you need more attendees for your event? Do you need more donations for your cause? Do you just want to send transactional information?   This will dictate the type of campaigns you send, who you target, the content you include, and how you measure success.

Types of Emails (Examples):

Types of Emails (Examples) * BuzzFeed (Popular news and entertainment website) - BuzzFeed sends regular email newsletters containing links to stories on their website with the goal of increasing the number of visits they get each month and increasing the amount of revenue they generate. * Rip Curl (Global surfing brand) - The goal of their marketing team is to increase sales, so they use email to promote new products they’re launching to try to drive people to their online or physical stores to purchase those products. * UNICEF (Global charity organization) - Use email marketing to reach out to their donor base, educate them on aid projects UNICEF is undertaking, and ask for donations. * SXSW, Inc (Events Organizer) - The goal of their marketing team is to increase ticket sales and attendees at these events, so they use email marketing to keep subscribers up to date as new artists and speakers join the lineup. * Soho House (Prestigious members-only club) Use email marketing to keep their members up-to-date on events and functions they can attend.

Build your email list:

Build your email list * Import a list of known contacts - If you plan to use email to keep in touch with existing customers, then your email list can be built largely by importing your existing customers’ details into your chosen email marketing tool. * Build a new list from scratch - There is a 2-part formula for building your email list that is followed by many of the most successful email marketers around. The formula is: A valuable incentive + simple subscribe opportunities = large email list

How to entice people to join your email list:

How to entice people to join your email list Compelling content – If you have a blog or produce content on your website, then offering to send your best content to subscribers via email is a powerful incentive for them to join your list. First order discounts – If you sell goods through an online store, then offering people a discount off their first order if they subscribe to your email list is an amazing incentive. Not only does it encourage people to subscribe, but gives them an incentive to purchase as well. Free or express shipping upgrade – Offering free or upgraded shipping on your customers’ purchase is a great incentive to join your list. Not only is this offer highly relevant – particularly when offered during the checkout process – but being able to get a desirable item into their hands quicker is a powerful motivator for people to subscribe.

Few ideas on how to get people to subscribe:

Few ideas on how to get people to subscribe

Header Bar:

Header Bar

Slider:

Slider

Select the type of campaigns you want to send:

Select the type of campaigns you want to send

Newsletter - An email newsletter is a regularly distributed email campaign that is generally about one main topic of interest.:

Newsletter - An email newsletter is a regularly distributed email campaign that is generally about one main topic of interest.

Marketing Offer – Discounts or New Products and Special Promotions:

Marketing Offer – Discounts or New Products and Special Promotions

An announcement campaign is an email sent to your subscribers announcing a new product, feature, or service.:

An announcement campaign is an email sent to your subscribers announcing a new product, feature, or service.

An event invitation email is a campaign designed to increase awareness of your event and encourage people to attend.:

An event invitation email is a campaign designed to increase awareness of your event and encourage people to attend.

Structure your campaign for easy reading:

Structure your campaign for easy reading The best way to go about it is the inverted pyramid model: An attractive subject line A succinct headline that highlights the key message of the campaign Supporting information and visuals to help convince readers about the benefits of clicking-through A prominent call to action button that makes it crystal clear what to do next

Ensure your campaign is relevant to every subscriber - Customise:

Ensure your campaign is relevant to every subscriber - Customise According to research, campaigns that are sent to segmented lists and contain relevant information can achieve up to a 760% increase in revenue from email. Best way to go about it is to segment your audience and send customized emails rather than sending one email to everyone.

Make it easy to convert:

Make it easy to convert In order to drive your subscribers to click through from your email campaigns, you must make it as easy as possible for them to do so. According to our own research, 41% of email opens are happening on mobile devices, so if your campaigns aren’t optimized across all devices then there’s a good chance you’re making it unnecessarily difficult for your subscribers to convert.   Always optimize your emails to be accessible across platforms

Measure your results:

Measure your results There are two places through which you can track the success of your email marketing campaigns: Your email marketing tool (such as Campaign Monitor, MailChimp , ICS, Octane, etc) and your website analytics tool (such as Google Analytics) The report presents to you the key metrics of your email marketing campaign, including:  Number of unique opens Number of bounces Number of emails not opened Click-Through Rate Unsubscribe rate Spam complaints

Drip Marketing:

Drip Marketing

Getting Started with Affiliate Marketing:

Getting Started with Affiliate Marketing

What is Affiliate Marketing?:

What is Affiliate Marketing? Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

Affiliate Process Flow:

Affiliate Process Flow

Parties Involved in Affiliate Marketing:

Parties Involved in Affiliate Marketing Merchant - Network - Publisher - Customer – Everyone of us!

Parts of a successful affiliate marketing system:

Parts of a successful affiliate marketing system

The Merchant:

The Merchant Sometimes also known as the creator, the seller, the brand, the retailer or the vendor Anyone from Amazon to Flipkart to ShopClues is a Merchant

The Affiliate:

The Affiliate

The Affiliate Network:

The Affiliate Network Only some consider the network part of the affiliate marketing equation.   A network works as an intermediary between the affiliate and the merchant.   vCommission , Payoom and OMG are some are classic examples for Indian Affiliate Networks

How to become an affiliate program merchant?:

How to become an affiliate program merchant? First, you need to have a product idea. Second, you have to validate your idea.   Third, you have to actually create the product.   Also, once your product is created and released, you still need to find affiliates to promote your product and this is where affiliate networks can help.

A Few Product Ideas:

A Few Product Ideas

4 steps to becoming an online affiliate marketer:

4 steps to becoming an online affiliate marketer First, you need to start reviewing products in your niche. That can be done on a YouTube channel, on a blog or even just using live streams on Periscope.   Second, you have to collect emails, so that you can connect with your audience at any time you want and don’t have to hope for them to see your content.   Third, you can use joint venture webinars to make a lot of sales in a short period of time, while simultaneously growing your email list and creating new content.   Finally, once your affiliate marketing business starts making money, you can scale your growth with pay per click advertising.

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