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BANKING INDUSTRY Amulya Nikita Singhania Reuben Joseph Sayonee Datta Vinayak Mittal


Objectives To identify the market share on the basis of revenue and nature of competition on the basis of Herfindal’s Index. Segmenting the market on the basis of customers. Conducting and Analyzing the PEST factors for Banking Sector. Looking into other profitable business of leading Banks. (Diversification) Ascertaining the mergers and Acquisitions in Banking Industry. Looking into the international exposures of the banks. To find out the technological changes in the Banking Sector. To find out the marketing initiatives by the Banking Sector. To look into the future outlook of the Banking Industry. To make a comparison with US and Other developing or developed countries.

Market structure in Indian scenario:

Market structure in Indian scenario

Market structure in the global scenario:

Market structure in the global scenario In the world’s top 1000 banks, there are many more large and medium-sized domestic banks from the developed countries than from the emerging economies. Illustratively, according to The Banker 2011, out of the top 1000 banks globally, over 200 are located in USA, just above 100 in Japan, over 80 in Germany, over 40 in Spain and around 40 in the UK. Even China has as many as 16 banks within the top 1000, out of which, as many as 14 are in the top 500.

Top 10 banks in India:

Top 10 banks in India PUBLIC SECTOR BANKS State Bank of India(SBI) Punjab National Bank Bank of Baroda Canara Bank Bank of India PRIVATE SECTOR BANKS HDFC Bank ICICI Bank Axis Bank Citi Bank IDBI Bank

Top 10 banks in the world:

Top 10 banks in the world Deutsche Bank, Germany Mitsubishi UFJ Bank, Japan Industrial & Commercial Bank of China HSBC Holdings, UK Barclays PLC, UK BNP Paribas, France Japan Post Bank J. P. Morgan Chase & Co. USA Credit Agricole SA, France Royal Bank of Scotland Group(RBS)

INDUSTRY CONENTRATION in public sector HERFINDAHL INDEX: source: capital line database:

INDUSTRY CONENTRATION in public sector HERFINDAHL INDEX: source: capital line database

Herfindahl Index Range:- :

Herfindahl Index Range:- A HHI index below 100 indicates a highly competitive index. A HHI index below 1,500 indicates an unconcentrated index. A HHI index 1,500 to 2,500 indicates moderate concentration. A HHI index above 2,500 indicates high concentration. The Herfindahl index for the public sector banks is 0.1994. So, In Banking Industry public sector indicates moderate concentration so the concentration ratio lies between 0-50percent. So it ranges from perfect competition to oligopoly.

Herfindahl index in private sector source: capitaline database:

Herfindahl index in private sector source: capitaline database

PowerPoint Presentation:

The Herfindahl index for the private sector banks is 0.2442. So, In Banking Industry private sector indicates moderate concentration so the concentration ratio lies between 0-50percent. So it ranges from perfect competition to oligopoly.

Technological & cost conditions:

Technological & cost conditions ATM IT services & Mobile Banking Virtual Wallet Cost Conditions The cost function controls the input prices, output quantities and other conditions- found very substantial improvements in cost productivity over time, although the improvements were smaller in last few years. Some of these improvements are clearly due to IT advances. Eg: Previously, the automated clearing house was run primarily as batch jobs with physical delivery of computer tapes from the banks whereas the data are now sent electronically.

Demand conditions:

Demand conditions demand for financial product soaring, demand for driving down costs, demand for leveraging technology, focusing on alternative delivery channels , demand for providing effective logistics for cash management to tap the rural population.


Conduct Pricing The price mix is the various interest rates charged by different banks. All the banks of India charge interest rates on the basis of RBI directives. There is also competition among banks in terms of annual fees for services like credit cards, DMAT etc. Interest charged on home loans and car loans are another important pricing aspect of banking industry. In banking sector it is very important to understand that the main pricing policy is concerned with the interest rate charged. there are mainly three types of pricing methods adopted by the banks: Value pricing Going rate pricing Mark up pricing


Advertising The major objectives for using advertising techniques or campaigns by banks are: Making customers aware of the all kinds of services provided by the banks. Increase the use of services Creation of a proper image about banks and services Change customers’ attitudes Support personal selling Emphasize well service

Research and development:

Research and development

PowerPoint Presentation:

Banks are lumped in to the “other” category of all industries except the top nine. According to the FDIC, the banking industry generated more than $529 billion in revenue 2011 (net interest income + non interest income). If the industry spent at just the average rate of all industries, that would mean more than $18 billion in research and development spending. That doesn’t seem unreasonable, since the banking industry contributes about 3.6% of U.S. GDP. That would have put the banking industry tied for 8th place with Consumer companies at 3% of the total and just ahead of Telecom. (Adjusting for the fact that the United States makes up about 31% of the total global spend, that would scale out to about 10% in total, tied for fourth place with Industrials.)

Mergers & acquistions:

Mergers & acquistions Oriental bank of commerce acquires global trust bank ltd ICICI bank ltd acquires bank of Madura HDFC bank acquire centurion bank of punjab Bank of Baroda Acquires South Gujrat Local Area Bank Ltd


Performance Profitability The profitability of banking sector will remain under pressure during the year on account of market volatility, global rating agency. The component of trading income is expected to come down. The rate of interest income would remain the same. The asset quality non performing loan ratio for Indian banks in 2008 is expected to move up.

Social welfare:

Social welfare Services to enterprises and consumers to undertake their business activates and to easily perform their day to day transactions. Social insurance Pensions Disability insurance Survivor benefits Unemployment insurance Basic Security Rural Banking

Porter’s Five Force Model:

Porter’s Five Force Model

PowerPoint Presentation:

Patents & Copyrights innovating in the financial securities industry is very costly financial innovations are quickly imitated by competitors. there is a pronounced advantage of being first, with the innovator retaining a 50-60%market share even in the long-run.

Economies of scale:

Economies of scale banking consolidation will result in a small number of large monopoly banks that can achieve substantial economies of scale and outperform small competitors. But research suggests that small banks are sometimes more efficient than their large counterparts. One competitive strategy undertaken by numerous small banks is agricultural lending. it is not necessary to be large to be efficient for the banks with loan specialization.

Capital & Liquidity Requirement:

Capital & Liquidity Requirement They ensure that banks are not making investments that increase the risk of failure. They have enough capital to sustain operating losses while still honoring withdrawals. 33% raise in the capital requirements leads to 50% drop in bank entry and exit rates by small banks.

Economies of scope:

Economies of scope During the period characterized by rapid growth and considerable regulation of the capital market, banks sought to reduce fixed unit costs by expanding their landing and deposit bases. In such situations, their quantitative expansions-supported by prevailing competitive parity among banks could increase profits. Thus banks seek to maximize a kind of economy of scale by increasing output of single products. Economies of scope will provide the theoretical foundation for the diversification of the banking industry in an era of slower economic growth and advances in economic technologies.



Comparison between Peers in public sector:

Comparison between Peers in public sector

Comparison Between Peers in private sector:

Comparison Between Peers in private sector

Comparison of Indian banking system with global banking system:

Comparison of Indian banking system with global banking system

Future outlook:

Future outlook Two critical factors driving change over the next 10-20 years: firstly, India has a large number of young population in the country and will see a sharp rise in its working age population. Secondly, more people in India will get rich within one generation. A study by Mc Kinsey suggests that average households income will triple over the next two decades and it will become the world’s fifth largest consumer economy by 2025.

PowerPoint Presentation:

The demand for financial services will increase ant the banking and the financial sector will have a key role in intermediating savings and investment from large number and growing incomes, which will fuel growth. It is estimated that under the Unique Identification Authority of India, by 2017 nearly 1.2 billion people in the country would be enrolled under Aadhaar .

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