vision & mission of fmcg

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VISION & MISSION OF 5 FMCG COMPANIES:

VISION & MISSION OF 5 FMCG COMPANIES PRESENTED BY: AAKANKSHA (09001) AAKRITEE SRIVASTAVA (09003) AKANKSHA AGGARWAL (09018) ASHISH RAI (09048) PRESENTED TO: DR. SANJAY JAIN

VISION VS MISSION:

VISION VS MISSION VISION STATEMENT: What do we want to do going forward? When do we want to do it? How do we want to do it? Concentrate on future. Source of inspiration. MISSION STATEMENT: What do we do today? For whom do we do it? What is the benefit? Concentrate on present. It defines customers.

DABUR INDIA LIMITED:

DABUR INDIA LIMITED VISION: Dedicated to the health and well being of every household MISSION: To become a leading nature based health and family care products company. MISSION & VISION

CHARACTERISTICS OF DABUR’S VISION STATEMENT:

CHARACTERISTICS OF DABUR’S VISION STATEMENT Graphic Focused Desirable Easy to communicate vision statement stands responsibly on the following grounds:

SHORTCOMINGS OF DABUR’S VISION STATEMENT:

SHORTCOMINGS OF DABUR’S VISION STATEMENT Incomplete Vague Bland Not Distinctive

HEINZ INDIA LIMITED:

HEINZ INDIA LIMITED VISION: “As the trusted leader in nutrition and wellness, Heinz – the original Pure Food Company desires to be dedicated to the sustainable health of people, the planet and our Company.” MISSION & VISION

CHARACTERISTICS OF HEINZ’S VISION STATEMENT:

CHARACTERISTICS OF HEINZ’S VISION STATEMENT Graphic Focused Desirable Feasible vision statement stands responsibly on the following grounds:

SHORTCOMINGS OF HEINZ’S VISION STATEMENT:

SHORTCOMINGS OF HEINZ’S VISION STATEMENT Incomplete Vague

ITC LIMITED:

ITC LIMITED VISION: Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the Company’s stakeholders. MISSION: To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value. MISSION & VISION

CHARACTERISTICS OF ITC’S VISION STATEMENT:

CHARACTERISTICS OF ITC’S VISION STATEMENT Graphic Feasible Desirable vision statement stands responsibly on the following grounds:

SHORTCOMINGS OF ITC’S VISION STATEMENT:

SHORTCOMINGS OF ITC’S VISION STATEMENT Broad Not Distinctive

HUL INDIA LIMITED:

HUL INDIA LIMITED VISION: To create a better future every day. MISSION: The deep roots in local cultures and markets around the world give them strong relationship with consumers and are the foundation for the future growth. MISSION & VISION

CHARACTERISTICS OF HUL’S VISION STATEMENT:

CHARACTERISTICS OF HUL’S VISION STATEMENT Graphic Focused Feasible. vision statement stands responsibly on the following grounds:

SHORTCOMINGS OF HUL’S VISION STATEMENT:

SHORTCOMINGS OF HUL’S VISION STATEMENT Incomplete Vague Not Distinctive

P&G LIMITED:

P&G LIMITED VISION: Be, and be recognized as, the best consumer products and services in the world. MISSION: Procter and Gamble will continue to serve consumers by continuously innovating products that will allow them to be leaders in household and personal care, & health care. MISSION & VISION

CHARACTERISTICS OF P&G’S VISION STATEMENT:

CHARACTERISTICS OF P&G’S VISION STATEMENT Graphic Directional Desirable vision statement stands responsibly on the following grounds:

SHORTCOMINGS OF P&G’S VISION STATEMENT:

SHORTCOMINGS OF P&G’S VISION STATEMENT Too Reliant on superlatives. Vague.

Tabular representation of characteristics:

GRAPHIC FOCUSED DESIRABLE FEASIBLE EASY TO COMMUNICATE DABUR    ITC    P&G   HUL    HEINZ     Tabular representation of characteristics

Tabular representation of shortcomings:

Vague Not Distinctive Incomplete Bland Too reliant on Superlatives DABUR    ITC   P&G   HUL     HEINZ   Tabular representation of shortcomings

THANK YOU:

THANK YOU