green marketing

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Presentation Transcript

Green Marketing:

Green Marketing . This is the right thing we can do for our planet………

History…:

History… Green Marketing

What all is Green Marketing…?:

What all is Green Marketing…? Recycling Environmental Organic Waste Reduction Energy Efficiency Sustainability Gas Reduction Pollution Free Global Warming Bio Degradable Reduce Reuse Disposable

Marketing was …. :

Marketing was …. Think how to make more consumption

Whereas GREEN will be…:

Whereas GREEN will be… When we will think how to consume less

Definition….:

Definition…. According to the “American Marketing Association” green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities including product modification, changes to the production process packaging changes as well as modifying advertising

Logos….:

Logos….

Why companies are shifting to green marketing…?:

Why companies are shifting to green marketing…?

Slide 9:

Limited Resources Fear of extinction New source of increasing profits Government Regulations and pressure Taking it as a their social responsibility

Includes Aspects…:

Includes Aspects… Product Modification Changing Production Process Packaging Changes Modifying Advertisement

Product Modification….:

Product Modification…. Most popular example of car… Toyota hybrid car… TOYOTA PRIUS

Tide cold water :

Tide cold water

Changing Production Process…:

Changing Production Process… Nokia recycling its old worn out handsets donated by customers

Packaging Changes….:

Packaging Changes…. Case- Mc Donald’s replacing its clamshell packaging with paper packaging

Modifying Advertisement….:

Modifying Advertisement…. Those that promote a green lifestyle by highlighting a product or service e.g …Idea Telecom

Slide 16:

Ads that present a corporate image of environmental responsibility e.g …Woodland in collaboration with MTV INDIA

Green Marketing and Greenwashing….:

Green Marketing and Greenwashing …. Clean up your act, not your image…….

What is greenwashing….??:

What is greenwashing ….?? It is a term describing the deceptive use of green marketing in order to promote a misleading perception that a company's policies or products (such as goods or services) are environmentally friendly.

Countries having regulation bodies….:

Countries having regulation bodies…. Australia - Australian Trade Practices Canada - Canada’s Competition Bureau and Canada Standard Association U.S.A - Federal Trade Commission

A new step to promote Green Marketing….:

A new step to promote Green Marketing….

Best Green Mixed Media Award (Integrated)….:

Best Green Mixed Media Award (Integrated)…. Toyota Sweden AB –“Toyota Glass of Water” (Sweden)

Some screenshots…..:

Some screenshots…..

Carbon Emission Programme….:

Carbon Emission Programme …. Black Balloons Energy Saving Campaign.

Slide 24:

Replacement of Incandescent bulbs with Flourescent bulbs

Comparison between Incandescent bulbs with Flourescent bulbs…..:

Comparison between Incandescent bulbs with Flourescent bulbs…..

Recently IndusInd Bank opened its ATM powered by Solar Power……:

Recently IndusInd Bank opened its ATM powered by Solar Power……

Some Interesting Facts…:

Some Interesting Facts… 1 Recyled tin can would save enough energy to power Television for 3 hours 1 recycled glass bottle would save enough energy to power a computer for 25 minutes 70%less energy is required to recycle paper compared making it from raw material Recycled paper produces 73% less air pollution than if it was made from raw material