logging in or signing up green marketing simranjit.tony89 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Copy Does not support media & animations WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 558 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: March 30, 2011 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... By: agrawalsoni1 (20 month(s) ago) please send me this ppt on my id email@example.com Saving..... Post Reply Close Saving..... Edit Comment Close By: shanty143 (24 month(s) ago) so nice Saving..... Post Reply Close Saving..... Edit Comment Close By: shilpi2 (24 month(s) ago) pls send me this at firstname.lastname@example.org Saving..... Post Reply Close Saving..... Edit Comment Close By: shilpi2 (24 month(s) ago) so nice presentation Saving..... Post Reply Close Saving..... Edit Comment Close By: bird_skyline (24 month(s) ago) please sent it to me at email@example.com Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Green Marketing: Green Marketing . This is the right thing we can do for our planet………History…: History… Green MarketingWhat all is Green Marketing…?: What all is Green Marketing…? Recycling Environmental Organic Waste Reduction Energy Efficiency Sustainability Gas Reduction Pollution Free Global Warming Bio Degradable Reduce Reuse DisposableMarketing was …. : Marketing was …. Think how to make more consumptionWhereas GREEN will be…: Whereas GREEN will be… When we will think how to consume lessDefinition….: Definition…. According to the “American Marketing Association” green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities including product modification, changes to the production process packaging changes as well as modifying advertisingLogos….: Logos….Why companies are shifting to green marketing…?: Why companies are shifting to green marketing…?Slide 9: Limited Resources Fear of extinction New source of increasing profits Government Regulations and pressure Taking it as a their social responsibilityIncludes Aspects…: Includes Aspects… Product Modification Changing Production Process Packaging Changes Modifying AdvertisementProduct Modification….: Product Modification…. Most popular example of car… Toyota hybrid car… TOYOTA PRIUSTide cold water : Tide cold waterChanging Production Process…: Changing Production Process… Nokia recycling its old worn out handsets donated by customersPackaging Changes….: Packaging Changes…. Case- Mc Donald’s replacing its clamshell packaging with paper packagingModifying Advertisement….: Modifying Advertisement…. Those that promote a green lifestyle by highlighting a product or service e.g …Idea TelecomSlide 16: Ads that present a corporate image of environmental responsibility e.g …Woodland in collaboration with MTV INDIAGreen Marketing and Greenwashing….: Green Marketing and Greenwashing …. Clean up your act, not your image…….What is greenwashing….??: What is greenwashing ….?? It is a term describing the deceptive use of green marketing in order to promote a misleading perception that a company's policies or products (such as goods or services) are environmentally friendly.Countries having regulation bodies….: Countries having regulation bodies…. Australia - Australian Trade Practices Canada - Canada’s Competition Bureau and Canada Standard Association U.S.A - Federal Trade CommissionA new step to promote Green Marketing….: A new step to promote Green Marketing….Best Green Mixed Media Award (Integrated)….: Best Green Mixed Media Award (Integrated)…. Toyota Sweden AB –“Toyota Glass of Water” (Sweden)Some screenshots…..: Some screenshots…..Carbon Emission Programme….: Carbon Emission Programme …. Black Balloons Energy Saving Campaign.Slide 24: Replacement of Incandescent bulbs with Flourescent bulbsComparison between Incandescent bulbs with Flourescent bulbs…..: Comparison between Incandescent bulbs with Flourescent bulbs…..Recently IndusInd Bank opened its ATM powered by Solar Power……: Recently IndusInd Bank opened its ATM powered by Solar Power……Some Interesting Facts…: Some Interesting Facts… 1 Recyled tin can would save enough energy to power Television for 3 hours 1 recycled glass bottle would save enough energy to power a computer for 25 minutes 70%less energy is required to recycle paper compared making it from raw material Recycled paper produces 73% less air pollution than if it was made from raw material You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.