From Farm to Fork by SimpleOnlineServices

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The future of agriculture

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From Farm to Fork:

From Farm to Fork The future of agriculture

Distribution Channels:

Distribution Channels Currently there are (2) Main distribution channels and (1) up & coming to be explored CSA’S Farmer Markets Farm To Fork $ for the Farmer

CSA’s:

CSA’s Benefits Pre- sales allow you to plan production and have a secure market for your harvest. You set the prices and choose quantities to put in the box. An excellent CSA builds a loyal customer base. Provides an opportunity to educate CSA members about new varieties and products. Does not require individual packaging, grading/sizing, and minimizes transportation. Challenges Requires a complex crop mix and production plan to be able to deliver consistent, quality products every week . Farms must dedicate time to responding to individual customers’ needs, complaints, and praises. It takes time to manage and write the weekly newsletter and/or recipes, and a willingness to share personal stories. A high turn over of CSA customers can increase marketing costs. Farms need to arrange and manage pick up locations.

Farmer Markets:

Farmer Markets Benefits • Farmers markets are unbeatable for customer feedback on your products. • A good place to test new products, get feedback and get new ideas. • Often well-attended, they can offer very high volume sales. • You can develop a loyal customer base. • Opportunity to become known to the public and media and expand your business. Challenges • Picking the right market that matches your products, growing season, and volume is critical. • Takes you away from the farm for hours or days at a time; incurring opportunity costs. • May have to travel some distance for maximum sales. • There are no guaranteed sales; bad weather or competing events may keep customers away. • It may be difficult to access space in well established markets.

Farm to Fork:

Farm to Fork Convenience : Ready-to-eat salad mix is an example of products that are more convenient for consumers and could be direct marketed by small-scale producers effectively. Selling produce or meat with recipes and serving suggestions is another way that farmers can make their products more convenient than what is sold at the grocery store. Flavor : Consumers often list taste and freshness as the top reasons for buying directly from farmers. Producers who get their products to consumers the same day they are harvested will always win on this issue. Also, small scale producers can pay more attention to detail, which often results in a more flavorful product. Variety : Small farmers can produce 20 different varieties of tomatoes, or grow a multitude of vegetables, flowers, and raise livestock. Small farms can diversify in a way that larger farms do not, and offer their consumers a wide variety of products. Novelty : This ties into the variety and specialty issues. Farmers who are tuned in to their customers' preferences are prepared to respond to those preferences with their products. Specialty Products : Labeling can distinguish your unique products from the generic. "Eco-labels" are a good example of this: locally grown, certified organic, grass-fed, or free-range. When consumers purchase products with these labels, they are expressing preferences; they are "voting with their dollars." Diversifying your marketing: When you have multiple marketing strategies you’re not “putting all your eggs in one basket,” so you enhance your economic viability. Increasing your profits: In direct sales you set the price, and you may be able to achieve a higher profit margin. Bridging the gap: Direct sales help urban and suburban communities connect with rural residents. You’ll be helping your neighbors, which potentially increases their understanding and appreciation of farming and rural life. Gaining satisfaction: You’ll feel good about providing healthy, fresh food products to your own community. Meeting a demand: Many consumers prefer local food and will pay a premium price to obtain it. They want a specific quantity and quality with no minimums and at their choice of what and how much. Building your business: By consistently offering quality products you’ll build a loyal customer base; in turn, prices and sales for your products will become more stable. Because direct sales don’t require you to harvest your entire crop at once, you can provide ultimate freshness unlike guessing at what will sell at a farmers market. Increasing your visibility: When nearby residents, restaurants and grocers buy directly from you, it demonstrates that you’re important to the local economy. Diversifying your products: Because you’ll speak directly to consumers you can learn their needs. This creates opportunities for you to offer value-added products or new crops to an eager market.

PowerPoint Presentation:

When a customer orders online, we process the order, call it in to the farmer, pick it up, check for accuracy and deliver it to the customer. We provide a website that allows online ordering by varying season, geo tracking of customers, social campaigns, marketing, and payment processing. We facilitate the relationships between farmers and consumers so value can be perceived by both groups. We share in the profit of the farmer’s sale while mediating for the customer a savings. Creating an online value for both customers and farmers can be define as: Benefits – Cost + Convenience = Perceived Value $ Distribution Virtual Store Relationships Value

5 Reasons customers would use delivery:

5 Reasons customers would use delivery Eat More Healthily . Having produce delivered to your home on demand can improve the chances of eating the recommended 7-9 daily servings of fresh fruits and vegetables. Nutrition . Grocery store produce is often over a week old, losing more nutritional value each day after harvest. We can call you, the farmer, with an order and it be picked, bagged and delivered same or next day. This allows for the freshest and most nutritional produce for the consumer at a convenience to them. Customize . There would be no need for farmers to form a CSA because we can customize boxes available to everyone at a price the farmer sets based on available produce in season. The customer or current CSA member would simply click on “build a box.” Economic Growth . By fresh produce being available to all consumers locally straight from the farm to their door, food will not travel long distances and keep more money in the local economy while cutting costs to the consumer to allow them to buy even more. Convenience. Customers will not need to drive, park, shop and wait in-line for your vegetables, it will be delivered to their doorstep. A great way to save time going to the grocery store or remembering to pick up their produce box at a specific time and location . 7

Why use a “Farm to Fork” service:

Why use a “Farm to Fork” service CSA Challenge - Choice Requires a complex crop mix and production plan to be able to deliver consistent, quality products every week. Farmers Market Challenge – Target Customer Picking the right market that matches your products, growing season, and volume is critical. F2F Solution We use GEO tracking to see what your customers demand to help define what you need to supply. We can provide customized surveys to generate feedback on preferred types of a certain product. Tomatoes : Heirloom Beef Steak Roma Cherry Pear SOS

Why use a “Farm to Fork” service:

Why use a “Farm to Fork” service CSA Challenge – Needs Assessment Farms must dedicate time to responding to individual customers’ needs, complaints, and praises. Farmers Market Challenge -Time Takes you away from the farm for hours or days at a time; incurring opportunity costs. F2F Solution The time challenge can be resolved with the use of our service to place a “Farmers Menu” online with customizable options for the consumer. They make their choices for a box including what, how much and when they would like to take delivery. The farmer needs not waste time picking something in hopes of selling it at the Farmers Markets and complaints will be few since the box was created by the customer. We can also provide email campaigns for new products, feedback or discounts etc. This will allow you to spend your time in what you are great at Farming! SOS

Why use a “Farm to Fork” service:

Why use a “Farm to Fork” service CSA Challenge – Personalization It takes time to manage and write the weekly newsletter and/or recipes, and a willingness to share personal stories through social medias. Farmers Market Challenge -Direct Sales May have to travel some distance for maximum sales. F2F Solution We can provide all the coverage you need through various social medias, including personal stories, arranging tours of your farm, and providing transportation to and from your farm. Our site is set up with recipes designed to include your fresh produce to help customers to decide on what they would like to order from your farm to create a fabulous lunch or dinner. We can expand your sales territory since we cover 14 counties in Southern IL and provide delivery, without you ever leaving your farm. Through our o nline Marketing Machine we can p rovide a weekly update on products, services, and availabilities. SOS

Why use a “Farm to Fork” service:

Why use a “Farm to Fork” service CSA Challenge – Marketing A high turn over of CSA customers can increase marketing costs. Farmers Market Challenge - Rain on Market Day There are no guaranteed sales; bad weather or competing events may keep customers away. F2F Solution We will be targeting a new customer base that is looking to buy your products that would enjoy the added convenience of delivery. These customers will be able to order when they want and can be targeted based on many factors from research we provide keeping your costs down to a minimum in advertising. We use word of mouth, social medias, referrals, and targeted surveys; all email or social media based to provide an incremental income to your business. You need not worry about the rain coming and you not being able to set up this weeks market and losing potential sales of the produce you have already picked and having to use that in a CSA box before it spoils. SOS

Why use a “Farm to Fork” service:

Why use a “Farm to Fork” service CSA Challenge – Inconvenience Farms need to arrange and manage pick up locations. Farmers Market Challenge - Reputation You may need to personally manage your table for the market because there is no one available you can send or risk losing your potential sales and disappointing customers who are looking for you. . F2F Solution We are open 365 days of the year and our site can be accessed at any time by anyone. We can schedule a delivery up to 45 days in advance. Our mission is to provide the best products, info and service so we are going to enhance your reputation by building one that we ourselves are proud of. You will not need to take that extra time in loading up boxes and getting them to the pick up locations, or paying someone else to come and get it from you. If no one is available to sit in the market, that’s ok…you have it on-line and can generate sales 24/7. SOS

It’s SIMPLE:

It’s SIMPLE We provide all of the Farm to Fork services that solve the challenges faced in traditional CSA and Farmers Markets. We can save you time, money and headaches, while providing you a larger, more targeted market with lower cost and customization to your customer base. We can provide a safe delivery option for you from your FARM to their FORK. Why use Simple Online Services? Contact Brian Becker at (618) 292 – 5041 to get started & visit our site at http://www.simpleonlineservices.com The one stop shop for information, goods and services

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