De Beer final

Slide 1: 

Presented By: Fr. Alphonse Aind Gunnidhee Patel Harsha Chouhan Kumud Shankar Rashmi Tirkey Sikander Kushwaha 9/10/2009 1 XIDAS, Jabalpur Presentation on

About De Beer : 

About De Beer Founded in 1888 by Cecil Rhodes. Nicky Oppenheirner is present chairman Head Quarter :- Johannesburg, S.A Product: Diamond Industry: Exploitation, Mining and trading of Diamond. Revenue: 6.8 Billion (2008) 9/10/2009 2 XIDAS, Jabalpur

Case in Brief : 

Case in Brief In the year 1996 firm has achieved the 12 % turnover growth and 13% profit growth after two decades. Eighty were bed years for diamond industry in both side (demand & supply) due to Oil crises, the Gulf War, political uncertainty in US, Europe as well as in Africa. At the same time zirconium based diamond emerge as a alternative to diamond. As well as loose talk by IMF and World bank abut the back to gold standard hits hard to De beer 9/10/2009 3 XIDAS, Jabalpur

Slide 4: 

9/10/2009 XIDAS, Jabalpur 4 Suppliers’ powers of negotiation Threats from substitute products Customers’ powers of negotiation Threats from New competitors Competition in the sector De Beer @ Porter Model

Cont.. : 

Cont.. 9/10/2009 5 XIDAS, Jabalpur

Slide 6: 

M A R K E T G R O W T H Market Share High L O W H I G H Low M A R K E T G R O W T H H I G H L O W M A R K E T G R O W T H H I G H Low L O W M A R K E T G R O W T H H I G H High Low L O W M A R K E T G R O W T H H I G H Market Share High Low L O W M A R K E T G R O W T H H I G H High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low Market Share High H I G H L O W M A R K E T G R O W T H Low Market Share High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High Solitaire Diamond @ BCG Matrix 9/10/2009 6 XIDAS, Jabalpur

De Beer @ Ansoff Matrix : 

De Beer @ Ansoff Matrix 9/10/2009 7 XIDAS, Jabalpur

De Beer @ SCA : 

De Beer @ SCA 9/10/2009 8 XIDAS, Jabalpur Resources Own Mining; Experienced Hands; Upgraded Technology Capabilities Expertise in cutting diamond; Modern R & D facility; Distinctive Competencies Strong brand positioning; Price leadership; Team bound. Strong linkages B/W supplier and whole seller, Differentiation Advantage Ability to deliver diamond at low price; Control over product mix; Value Creation providing low price Range of rings, Ornament etc

Now It’s YOUR TURN! : 

Now It’s YOUR TURN! 9/10/2009 9 XIDAS, Jabalpur