TVSE case study

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8/30/2009 XIDAS, Jabalpur 1 Case study onTVS Electronic

About TVS Electronic : 

8/30/2009 XIDAS, Jabalpur 2 About TVS Electronic TVS Electronics, founded in 1986, started as a IT peripherals manufacturer. TVS Electronics designs, manufactures and distributes IT products, dot matrix printers, point of sale terminals, printer supplies, keyboards, mouses, uninterruptible power supplies, and set top boxes. TVS Electronics was established in 1986. TVS Electronics has a strong market presence in India. The only Group from Asia, outside Japan, to win the Deming Award for Quality. TVS-E is implementing one of the most advanced quality control processes in the country, Six Sigma, to ensure all products and services provide complete customer satisfaction, while meeting world quality standards.

IT Hardware Industry @ a Glance : 

8/30/2009 XIDAS, Jabalpur 3 IT Hardware Industry @ a Glance India is emerging as global R & D hub. Next version of computer hardware going to be design here. Emerging demand from tier 3 town. IT hardware manufacturing market is expected to grow from $ 5 billion to $ 25 billion by 2009. Expected to 35 % growth rate in PC shipments. Demand for peripheral is also expected to grow @ 25 %. IT hardware market growing @ over 35 %. Tax holidays.

Opportunities and Threats of TVSE : 

8/30/2009 XIDAS, Jabalpur 4 Opportunities and Threats of TVSE

TVSE focus Area To exploit growing market : 

8/30/2009 XIDAS, Jabalpur 5 TVSE focus Area To exploit growing market Cater to Tier –III city Market Cater to Organized as well as unorganised retail sector. Low cost product with lager volume production. Cater to PC shipments. Look towards global market with domestic market.

Strategy options identified by TVS : 

8/30/2009 XIDAS, Jabalpur 6 Strategy options identified by TVS Innovate new products according to market need. Mange cost effectively in delivering product at the competitive price to the customer

Strategy choice of TVSE : 

8/30/2009 XIDAS, Jabalpur 7 Strategy choice of TVSE A/C to our group TVSE have to adopt the strategy of mixture of both the option because: TVSE Strength in Distribution is: TVS has partner network comprising 3500+ authorized dealer partners and 400+ authorized service partners covering 450+ towns. TVS-E has built an enviable market reach for IT products in India. TVS have network across the length & breadth of the country, including interior and remote areas, is ably supported by 'Care line’* * A World-class multi-lingual Call center that provides online customer support for our Indian clients in their own language.

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8/30/2009 XIDAS, Jabalpur 8 TVSE Strength in R & D is : TVS-E has a 400 strong employee base among which 50% are engineers. TVSE May use talented engineer to innovate new product.  India emerging as a global R & D hub. India currently employee more then two lakh engineers.

Conclusion : 

8/30/2009 XIDAS, Jabalpur 9 Conclusion Hence according to our group TVSE have to adopt the mixture of choice rather than one choice. It will make the firm competitive at both the front. Through R&D firm may provide good quality of product at competitive price. At the same with effective delivery system TVSE will save distribution cost.

References : 

8/30/2009 XIDAS, Jabalpur 10 References http://www.tvs-e.com/our-advantage.asp Management Information System: Text and cases. www.moneycontrol.com http://company.monsterindia.com/tvsin/

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8/30/2009 XIDAS, Jabalpur 11 THANK YOU