Presentation Transcript
Slide 1:4/2/2009 Mr. Siddhartha lal, Mr. Saurabh Kumar, Mr. Sikander Khuswah, Mr. Sitakanta Behera Mr. Sudhir Kumar Big Team www.azadsikander.blogspot.com
What is Retailing :4/2/2009 2 What is Retailing The term “Retailing” refers to any activity that involves a sale to an individual customer.
Retailing is the interface between the producer and the individual consumer buying for personal consumption. www.azadsikander.blogspot.com
Size of Indian Retail :4/2/2009 3 Size of Indian Retail Source: http://www.indiaretailing.com/india-retail-report.asp www.azadsikander.blogspot.com
Slide 4:4/2/2009 4 Kuber
complex
Varanasi www.azadsikander.blogspot.com
Slide 5:4/2/2009 5 www.azadsikander.blogspot.com
Porter’s five force model :4/2/2009 6 Porter’s five force model www.azadsikander.blogspot.com
Analysis :4/2/2009 7 Analysis www.azadsikander.blogspot.com
Customer Segmentation :4/2/2009 8 Customer Segmentation Big Bazaar targets higher and upper middle class customers.
The large and growing young working population is a preferred customer segment.
Big Bazaar specifically targets working women and home makers who are the primary decision makers. www.azadsikander.blogspot.com
Life cycle of Big Bazaar :4/2/2009 9 Life cycle of Big Bazaar SALES www.azadsikander.blogspot.com
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H Low Market Share High Market Share High Low Market Share High M
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Slide 11:4/2/2009 11 Marketing Mix www.azadsikander.blogspot.com
1.Product Mix :4/2/2009 12 1.Product Mix www.azadsikander.blogspot.com
Product Mix Cont.. :4/2/2009 13 Product Mix Cont.. www.azadsikander.blogspot.com
2.Pricing :4/2/2009 14 2.Pricing Value pricing
Promotional pricing
Low interest financing
Psychological discounting
Special event pricing
Differentiated Pricing
Time pricing
Bundling www.azadsikander.blogspot.com
Psychological pricing :4/2/2009 15 Psychological pricing www.azadsikander.blogspot.com
Time pricing Value Pricing :4/2/2009 16 Time pricing Value Pricing www.azadsikander.blogspot.com
Bundling :4/2/2009 17 Bundling www.azadsikander.blogspot.com
3.Place :4/2/2009 18 3.Place BIG BAZAR INDIA Number of out let- 104;
Located at main city-tier I & tier city-II;
Area-10,000sq ft- 120000 sqft;
High street area of city; &
Approachable destination. www.azadsikander.blogspot.com
4.Promotion :4/2/2009 19 4.Promotion www.azadsikander.blogspot.com
Slide 20:4/2/2009 Big Bazaar XIDAS, Jabalpur 20 PROMOTION
5.People :4/2/2009 21 5.People Well trained staff;
Appearance;
Empowered individual;
Encouraged to think out of box; &
Example- Ved Prakash Araya (Chief Operating) officer, Sanjib Agrawal(Head Marketing) www.azadsikander.blogspot.com
6.Physical Evidence :4/2/2009 22 6.Physical Evidence www.azadsikander.blogspot.com
7.Process :4/2/2009 23 7.Process www.azadsikander.blogspot.com
Positioning :4/2/2009 Big Bazaar XIDAS, Jabalpur 24 Positioning High service low service Low price High price www.azadsikander.blogspot.com
Organization value and customer value :Organization value and customer value 4/2/2009 25 www.azadsikander.blogspot.com
Slide 26:4/2/2009 26 Guerrilla marketing strategy www.azadsikander.blogspot.com
Future strategy of Big Bazaar :Future strategy of Big Bazaar 4/2/2009 27 In JV with Foreign Partner Big Bazaar Front end
operation Back-end
Operation www.azadsikander.blogspot.com
Slide 28:4/2/2009 28 Marketing strategy www.azadsikander.blogspot.com
Slide 29:4/2/2009 29 Thank You www.azadsikander.blogspot.com