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By: tarim3514 (109 month(s) ago)

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Writing Routine, Good-News, and Goodwill Messages:

© Prentice Hall, 2003 Business Communication Today Chapter 7 - 1 Writing Routine, Good-News, and Goodwill Messages

The Three-Step Process:

© Prentice Hall, 2003 Business Communication Today Chapter 7 - 2 The Three-Step Process Completing Audience Audience Message Message Writing Planning

Routine Requests:

© Prentice Hall, 2003 Business Communication Today Chapter 7 - 3 Routine Requests State the Request Explain and Justify the Request Close the Message

State the Request Up Front:

© Prentice Hall, 2003 Business Communication Today Chapter 7 - 4 State the Request Up Front Assume Your Audience Will Comply Be Specific Punctuate Polite Requests and Questions Differently Pay Attention to Tone Avoid Starting With Personal Introductions

Explain and Justify the Request:

© Prentice Hall, 2003 Business Communication Today Chapter 7 - 5 Explain and Justify the Request Ask Important Questions First Ask Relevant Questions Deal With One Topic Per Question

Close the Request:

© Prentice Hall, 2003 Business Communication Today Chapter 7 - 6 Close the Request Goodwill and Appreciation Contact Information Specific Request Three Important Elements

Routine Requests:

© Prentice Hall, 2003 Business Communication Today Chapter 7 - 7 Products and Services Information and Action Recommendations and References Claims and Adjustments Routine Requests

Placing Orders:

© Prentice Hall, 2003 Business Communication Today Chapter 7 - 8 Placing Orders The Reader’s Attitude Your Requirements

Requesting Action and Information:

© Prentice Hall, 2003 Business Communication Today Chapter 7 - 9 Requesting Action and Information Company Insiders Company Outsiders

Making Claims and Requesting Adjustments:

© Prentice Hall, 2003 Business Communication Today Chapter 7 - 10 Making Claims and Requesting Adjustments State the Problem Offer Details and Explanation Propose Specific Action or Solution

Requesting References or Recommendations:

© Prentice Hall, 2003 Business Communication Today Chapter 7 - 11 Requesting References or Recommendations State the Request Provide a R ésumé or Other Information Express Appreciation

Routine Announcements, Replies and Positive Messages:

© Prentice Hall, 2003 Business Communication Today Chapter 7 - 12 Routine Announcements, Replies and Positive Messages Start With the Main Idea Provide Details and Explanations End With a Courteous Close

Informative Messages:

© Prentice Hall, 2003 Business Communication Today Chapter 7 - 13 Informative Messages Reminder Notices Policy Statements

PowerPoint Presentation:

© Prentice Hall, 2003 Business Communication Today Chapter 7 - 14 Requests for Information and Action Choosing the Direct Approach Handling Potential Sales

Claims and Requests for Adjustment:

© Prentice Hall, 2003 Business Communication Today Chapter 7 - 15 Claims and Requests for Adjustment Who Is at Fault? The Company The Customer A Third Party

Providing Recommendations and References:

© Prentice Hall, 2003 Business Communication Today Chapter 7 - 16 Providing Recommendations and References Avoid Overstatements Be Specific Provide Facts Avoid Value Judgments

PowerPoint Presentation:

© Prentice Hall, 2003 Business Communication Today Chapter 7 - 17 Good News Announcements Offers of Employment Products and Operations

Sending Goodwill Messages:

© Prentice Hall, 2003 Business Communication Today Chapter 7 - 18 Sending Goodwill Messages Congratulations Appreciation Condolences

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