starbucks

Views:
 
Category: Education
     
 

Presentation Description

this presentation was made for my academic need. the recommendation is completely original and have nothing to do with starbucks officially.

Comments

Presentation Transcript

PowerPoint Presentation:

BY- SHWETA DOKWAL CONSUMER BUYING BEHAVIOUR

PowerPoint Presentation:

HISTORY OF STARBUCKS The first Starbucks was opened in the year 1971 by Moby Dick. In 1981, Howard Schultz (Starbucks chairman, president and chief executive officer) first walked into a Starbucks store. He joined Starbucks a year later. A year later, in 1983, Howard travelled to Italy and became captivated by Italian coffee bars and the romance of the coffee experience. He had a vision to bring the Italian coffeehouse tradition back to the United States. A place for conversation and a sense of community. A third place between work and home. He left Starbucks for a short period of time to start his own Giornale coffeehouses and returned in August 1987 to purchase Starbucks with the help of local investors.

PowerPoint Presentation:

PRICE RANGE OF STARBUCKS IN INDIA Rs. 160 Rs. 200 Rs. 240 Rs. 300 Rs. 360

PowerPoint Presentation:

Market segmentation Execution Social Media Adaptation and Innovation MARKETING STRATEGY OF STARBUCKS

PowerPoint Presentation:

EVOLUTION OF MARKETING STRATEGY Customer relationships Going to its customers Customer engagement Encourages sharing My Starbucks Ideas Experience customization Taking a stand Starbucks reflects a mission

PowerPoint Presentation:

COMPETITORS OF STARBUCKS

PowerPoint Presentation:

Starbucks core competencies are its unwavering focus on quality, outstanding customer service, continuous product advancement, care for its employees, and its drive to be "everywhere.“   Since the beginning company has focused on maintaining this core competence in all of its stores, nationally and internationally.   Over the years Starbucks has gone from offering fresh brewed coffee to a whole range of offspring products such as Lattes, Frappucinos, and Chais. The company began to diversify and create joint ventures with Dreyer's (Starbucks Ice Cream), PepsiCo (bottled Frappucino drinks), Kraft Foods Inc ., (access to thousands of distribution channels and vendors for beverage products), and HP (in-store CD burning) all of which bear the Starbucks core of high quality. COMPETITIVE ADVANTAGES OF STARBUCKS

PowerPoint Presentation:

RECOMMENDATION Starbucks should adopt localised approach. For examples: they should print certain instructions in local language. They should open more of the coffee - houses in different places rather than have limited coffee houses.

PowerPoint Presentation:

From the beginning, Starbucks set out to be a different kind of company . One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection . Today, with more than 15,000 stores in 50 countries, Starbucks inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. CONCLUSION

authorStream Live Help