mib ppt

TOP 50 MNC’s:

TOP 50 MNC’s By SHWETA GUPTA

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TOP 50 MNC’s

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MNCs, also known as TNCs are huge industrial organizations which extend their industrial and marketing operations through a network of their branches or their majority owned foreign affiliates (MOFAs). There are now 40,000 MNCs with 2,50,000 overseas affiliates throughout the world.

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A multinational company can organize it’s operations in different countries either of the following five alternatives Branches Subsidiary Companies Joint venture companies Franchise holders Turnkey Projects

REASONS FOR GROWTH:

REASONS FOR GROWTH The manifold reasons are:- 1. Expansion of market territory 2. Marketing Superiorities 3. Financial Superiorities 4. Technological Superiorities 5. Product Innovation

MARKETING SUPERIOROTIES:

MARKETING SUPERIOROTIES It possesses a more reliable and up-to- date market information system It enjoys market reputation and faces less difficulty in selling it’s product It adopts more effective advertising and sales promotion techniques

Financial Superiorities:

Financial Superiorities It has huge financial resources to turn adverse situation in favour. It maintain high level of fund utilization by generating funds in one country and using them in another It has easier access to external capital markets

OBJECTIVES OF MNCs:

OBJECTIVES OF MNCs To expand the business beyond the boundaries of a home country Minimize cost of production, especially labour cost Capture lucrative foreign market against international competitors Make diversification internationally effective so that a steady growth of business could be achieved Make best use of technological advantages by setting up production facilities abroad Counter regulatory measures in the parent country

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Rank 2010 Rank 2009 Brand Industry group Domicile Brand value 1 1 Wal-Mart Retail US 41,365 2 5 Google IT / software US 36,191 3 2 Coco cola Beverages US 34,844 4 3 IBM Tech US 33,706 5 4 Microsoft IT / software US 33,604 6 6 GE Misc. Manufacture US 31,909 7 8 Vodafone Tele communication UK 28,995 8 7 HSBC Bank UK 28,472 9 9 HP Tech US 27,383

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Rank 2010 Rank 2009 Brand Industry group Domicile Brand value 10 10 Toyota Auto manufactures Japan 27,319 11 14 At&t telecommunications U.S. 26,858 12 11 Bank of America banks U.S. 26,047 13 41 Santander banks Spain 25,576 23 15 Verzion telecom U.S. 23,029 15 23 Wells Fargo banks U.S. 21,916 16 19 Budweiser beverages U.S. 21,279 17 20 Tesco retail U.K. 20,654 18 12 McDonalds retail U.S. 20,192

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Rank 2010 Rank 2009 Brand Industry Group Domicile Brand value 19 18 Walt Disney Media U.S. 20,053 20 27 Apple Technology U.S. 19,829 21 13 Nokia Telecomm Finland 19,558 22 24 The home depot Retail U.S. 19,013 23 28 Samsung Semiconductors South Korea 18,925 24 16 China mobile Telecomm Hong Kong 18,673 25 17 Orange Telecomm France 18,352 26 - Mitsubishi Misc. manufacture Japan 17,805 27 30 Shell Oil and gas Netherland 16,997

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Rank 2010 Rank 2009 Brand Industry group Domicile Brand value 28 25 Intel semiconductors U.S. 16,642 29 26 BMW Auto manufac Germany 16,616 30 45 AXA Insurance France 16,403 31 21 Pepsi Beverages U.S 15,991 32 37 L’oreal Cosmetics France 15.890 33 22 Nike Apparel U.S 15,808 34 31 Target Retail U.S 15,224 35 66 Seimens Misc. manuf Germany 14,709 36 54 Citi Banks U.S 14,362

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Rank 2010 Rank 2009 Brand Industry group Domicile Brand value 37 58 BNP Paribas Banks France 14,060 38 89 Goldman sachs Banks U.S 13.887 39 52 Mercedes Benz Auto manuf Germany 13,883 40 64 Chase Banks U.S 13,400 41 - Christian dior Apparel France 13,343 42 79 Amazon.com IT/ s\w U.S 13,340 43 75 Bradesco Banks Brazil 13,229 44 32 UPS Transport U.S 13,170 45 77 Barclays Banks U.K 13,134

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Rank 2010 Rank 2009 Brand Industry group Domicile Brand value 46 35 Honda Auto manuft Japan 13,083 47 40 GDF Suez Gas France 12,878 48 65 Allianz Insurance Germany 12,836 49 39 Oracle IT/ s\w U.S 12,775 50 50 American express Diversified Finan Serv U.S 12,737

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1. WALMART Walmart Stores Inc. (Walmart) is the world’s largest public corporation by revenue, according to the Fortune Global 500 ranking. Walmart serves customers and club members more than 200 million times per week at more than 8,000 retail units under 53 different banners in 15 countries. The company operates in three business segments: Walmart U.S. and Sam’s Club in the United States, and Walmart International in 14 countries. The brand value of Walmart has risen marginally by 1.8%. Although there is a fall in the benchmarking score and the royalty rate which has a negative effect on brand value, the discount rate has fallen which has helped negate the previous factor

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2. GOOGLE Google is a multinational computing and Internet search technologies corporation that hosts and develops a number of Internet-based services and products. Google’s position in China is less assured. A highly publicized disagreement with the national government could potentially damage the Google brand in developed markets in undermining its ethical positioning. The controversy was sparked over issues regarding the censorship of search results and the sharing of user details with local authorities

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3. COCA COLA Coca-Cola Company is the world’s largest soft drinks company. The company’s drinks are sold in stores, restaurants, and vending machines in more than 200 countries. In January 2009, Coca-Cola stopped printing the word “Classic” on the labels of 16-ounce bottles sold in parts of South Eastern United States. This change is part of its larger strategy to rejuvenate the product’s image. Coke has managed to endure some challenging economic conditions by capitalizing on its substantial brand equity and maintaining strong relationships with its bottlers to provide them with greater incentives to help returns.

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4. IBM International Business Machines, abbreviated to IBM, and also known as ”Big Blue”, is a multinational computer, technology and IT consulting corporation. IBM manufactures and sells computer hardware and software, and offers infrastructure services, hosting services, and consulting services in areas ranging from mainframe computers to nanotechnology. The Company can be credited with the invention of the floppy disk, the laser printer, and the modern personal computer, amongst others. IBM continued its expansion in to the Asian region when In August 2009, it announced the launch of its China Analytics Solution Center, part of a network of global centers. In January 2010, IBM announced the completion of its acquisition of software company Lombardi, which will give it greater strength in the area of Business Process Management.

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5. MICROSOFT Microsoft, which is headquartered in Redmond, Washington, is a multinational computer technology corporation. The company was founded in 1975 and engages in the development, manufacturing, licensing, and the supporting of a wide range of software products for computing devices. The Microsoft Windows operating system and the Microsoft Office suite of utility software are the company’s most profitable products. Microsoft recently announced that it was in talks with Apple to replace Google as the default search engine on the iPhone.

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BATTLE OF GLOBAL GIANTS

APPLE VS BLACKBERRY:

APPLE VS BLACKBERRY In 2009 Blackberry continued to lose ground to the iPhone. The iPhone has had a strong year with its share of the global smartphone industry rising from 11% to 15%. This has allowed it to catch up with BlackBerry which has a global market share of 19.4%. Apple’s strategy of gradually taking the iPhone from an entertainment device to an efficient business tool has been more readily received and as such its appeal reaches out to a wider variety of consumers.

GOOGLE VS MICROSOFT:

GOOGLE VS MICROSOFT The rivalry between Google and Microsoft is one of the most prominent power struggles in the IT industry. This year Google has leapt ahead with growth in brand value of 24% compared with Microsoft’s 10% resulting in Google overtaking Microsoft and becoming the 2 nd most valuable brand in the world. The year also saw Google challenge Microsoft’s dominance in the operating system (OS) market by launching its Chrome OS currently designed to work exclusively with web applications. .

TOYOTA VS BMW:

TOYOTA VS BMW Toyota outperformed BMW over the year in terms of brand value in 2009 with an increase of 24% and 22% respectively. BMW reported a Q2 EBIT of $243.2million, much higher than the average analyst’s estimate of $61million. BMW’s cost cutting measures have helped it perform better than expected and to emerge above many competitors.

FedEx VS UPS :

FedEx VS UPS In terms of relative brand value, FedEx has outperformed UPS with an increase in brand value of 35% and 11% respectively. All the top brands in the Logistics sector have seen an increase in brand value. Apart from FedEx and UPS,DHL has also seen a significant increase in value of 22%. In terms of the US package delivery market, UPS controls about 56% of the market and FedEx controls about 30%.

TESCO VS WALMART:

TESCO VS WALMART In terms of relative performance, Tesco has outperformed Wal-Mart in 2009 with an increase in brand value of 26% as opposed to Walmart’s 1.8%. Although the two brands do not directly compete with each other, the companies themselves are attempting to become major players outside of their home countries.

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Q & A