INTERCULTURAL COMMUNICATION : INTERCULTURAL COMMUNICATION INTERCULTURAL COMMUNICATION SHUBHAM SHARMA “Sincere desire for understanding others” Slide 2: CULTURE
INTERCULTURAL COMMUNICATION Slide 3: Significance Of Intercultural Communication
Importance Of Intercultural Communication In Today’s World
Basic Intercultural Communication Principles RECOGNIZE CULTURE DIFFERENCE : RECOGNIZE CULTURE DIFFERENCE “The greater the difference between cultures, the greater there is chance of misunderstanding”
We can improve intercultural sensitivity by recognizing and accommodating four main types of culture differences:
Nonverbal CONTEXTUAL DIFFERENCE : CONTEXTUAL DIFFERENCE Cultural context is basically of two types:
High context culture
Low context culture
Contextual differences are apparent in the way culture approaches situation such as:
Decision making practices
Problem solving techniques
Negotiating styles LEGAL AND ETHICAL DIFFERENCE : LEGAL AND ETHICAL DIFFERENCE Legal systems differ from culture to culture.
Ethical choices can be even more complicated when communicating across culture SOCIAL DIFFERENCES : SOCIAL DIFFERENCES Social behavior is another distinguishing factor among cultures. In any culture , rules of social etiquette may be formal and informal. Some are like:
Attitude towards materialism
Roles and status
Use of manners
Concept of time NONVERBAL DIFFERENCES : NONVERBAL DIFFERENCES Nonverbal communication is another very important factor while recognizing culture differences
Some concepts of nonverbal differences are:
Concepts of personal space
Use of body language Slide 9: EFFECTIVE INTERCULTURAL COMMUNICATION CULTURAL SENSITIVITY COMMUNICATION SKILL Cultural Languages
(overcoming barriers) Cultural Exposure
(studying other cultures) Cultural Technique
(Developing written/oral skill) Cultural Awareness
(recognizing difference) Cultural Flexibility
) CULTURAL FLEXIBILITY : CULTURAL FLEXIBILITY Acknowledge distinction
Avoid judgments Cultural Exposure (studying other cultures) : Cultural Exposure (studying other cultures) Tips for communicating more effectively.
Assume differences until similarity is proved.
Take responsibility for communicate.
Look beyond the superficial
Send clear messages Cultural Languages(overcoming barriers) : Cultural Languages(overcoming barriers) Avoid using slang and idioms
Pay attention to local accents and pronunciation
Be aware of vocal variations
Respect preferences for communication styles
Learn a foreign language CULTURAL TECHNIQUE (Developing written/oral skill) : CULTURAL TECHNIQUE (Developing written/oral skill) Improve Your Writing Skills –
Use plain English, be clear, avoid slang and idioms, be brief.
Improve your oral skills –
Try to eliminate noise, look for feedback, speak slowly ,don’t talk down to other person, use objective ; accurate language INTERCULTURAL TRAINING : INTERCULTURAL TRAINING It is necessary for----
Understanding and appreciating intercultural differences.
Maximization of potential on the global stage
Developing skill and approaches to deal with cross cultural.
Business growth. TYPES OF INTERCULTURAL TRAINING : TYPES OF INTERCULTURAL TRAINING Youth cross cultural training
Business and culture
Corporate leadership training BENEFIT FROM INTERCULTURAL TRAINING : BENEFIT FROM INTERCULTURAL TRAINING The Organisational Level
The Managerial/Staff Level
The Societal Level Case study : Case study The Chinese-German team Introduction : Introduction Research and development (R&D) is based in Germany, and production is based in China. The business is starting to be profitable. But tensions develop in the team, and an external consultant is brought in to analyse the situation. This is what she reports after interviewing representatives from both sides. The German manager's view of the Chinese : The German manager's view of the Chinese Our Chinese colleagues seems to be keen to learn and open-minded, but they aren't prepared to take responsibility or follow agreed procedures. They think in a hierarchical way and there is very little horizontal communication. They seem reluctant to make independent decisions. They have started to turn up late to meetings or not come at all. When we ask them about a problem, they often beat about the bush, and it is very difficult to know what they are really thinking. They smile politely and say yes, but don't do anything. We've hired quite a few new Chinese colleagues but, although they have excellent qualifications on paper, we've been disappointed with their performance. The other issue is loyalty. We hire them, train them and then they leave and join one of our competitors." The Chinese manager's view of the Germans : "The Germans are excellent planners, and very logical. We like their focus on quality and straightforward approach. On the other hand, they don't seem to trust us. They don't give us any real responsibility. Instead, they set up complicated processes that just slow everything down and stop us from reaching our targets. They waste time with too many meetings. They are never available when we need them - they often seem to be away on holiday. If we can't get an answer to our questions quickly, we have a problem with the deadlines that they have set for us and keep insisting on. Maybe there are too many temptations in Shanghai. They complain about the Chinese stealing Western know-how but, at the same time, if they have a few hours free before their flight to Germany, they go to the fake market and buy watches and clothing for their family and friends." The Chinese manager's view of the Germans Case study : Case study Analysis
Work and private life Recommendations : Recommendations The consultant advised her clients to think about the following points:
Time has to be invested in discussing people's expectations of one another and agreeing on how everyone wants to work together. Some flexibility on both sides is desirable.
Different management styles: agree on an appropriate style for the whole team.
Trust between the parties
Western companies hiring Chinese staff should seek local advice on what the qualifications mean. The German side needs to make sure they ask someone to stand in for them when they are out of the office Slide 23: THANK YOU Slide 24: ANY QUERY