case study analysis-Indo US Ventures--by SDB

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CASE STUDY ANALYSISINDO US VENTURES : 

CASE STUDY ANALYSISINDO US VENTURES BY: SHUBHADIP BISWAS FT-10-948 PGDM 10-12 IILM GSM

MARKET ATTRACTIVENESS MACRO LEVEL : 

MARKET ATTRACTIVENESS MACRO LEVEL CONTENTSENSE 10,000 news sources in India with an average of more than 50 articles per source each day content subscriptions and revenue sharing on advertisements and commerce transactions. The attention span of consumers is shrinking The problem of finding relevant, personalized news- and commerce-related information is real and growing CELLSOL secondary storage infrastructure for mobile devices –first mover advantage Mobile phones have become multifunctional devices Mobile phones are lost or upgraded every 12 to 24 months on average GLEDUPORT high demand for supplementary education in the West cost-effective online tutoring in mathematics and sciences 50% of customers renewing their subscription after the initial trial period 50 million students in the US alone of which more than 1.6 million have studied online TRAVEL-KING online Indian domestic travel industry -US$600 million low cost carriers and increased connectivity thriving consumer economy and increasing consumer spending

MARKET ATTRACTIVENESSMICRO LEVEL : 

MARKET ATTRACTIVENESSMICRO LEVEL CONTENTSENSE Online news is growing at 11% CAGR and is the third most popular internet application Target segment--publishers, especially print publishers CELLSOL In Asia–Pacific region, projected growth-from the current 1.2 to 2 billion users within 3 years target markets --Asia and the USA Cellsol expects over three million users within 18 months of launch GLEDUPORT separate US and UK sites voice-based tutoring for K-12 students in the United States and the United Kingdom and, eventually, other Western markets Forrester forecasts US$12-16 billion of online tutoring across the US, UK and India within two years TRAVEL-KING India is the third fastest growing domestic aviation market in the world-is expected to reach US$2 billion within three years Primary target segment-airlines

INDUSTRY DOMAINSMACRO LEVEL : 

INDUSTRY DOMAINSMACRO LEVEL CONTENTSENSE major search providers--Google and Yahoo—STRONG COMPETITORS revenue share with the publisher receiving ten per cent of the incremental revenues CELLSOL Fast mover Presence of powerful competitors GLEDUPORT Suppliers of educational materials grossed US$80 billion worldwide—2008 competes with many private tutors and traditional education companies--Sylvan, Princeton Review, Kaplan, Huntington, and Kumon. There are half a dozen very aggressive online players in the US, all in the early stages of development TRAVEL-KING There are thousands of both IATA agents and non-IATA agents Commission has to be paid to its agents The online travel industry is already crowded- all backed by well known and deep pocketed venture capital investors. all Indian airlines promote their own websites.

INDUSTRY DOMAINSMICRO LEVEL : 

INDUSTRY DOMAINSMICRO LEVEL CONTENTSENSE ContentSense bases its search on a proprietary algorithm that its founder,Its dynamic directory is optimized to work with non-structured data and provides user-specific context-based clusters. CELLSOL mobile telephone industry’s first personal content platform The business model--’Software as a Service’. GLEDUPORT India has an abundant--supply of high quality content and teachers cost-effective online tutoring in mathematics and sciences --a monthly flat fee, currently $100, for unlimited access to all subjects and topics. TRAVEL-KING plans to empower existing brick-and-mortar travel agents all over India with instant ticketing solutions for domestic and international travel agent volume consolidation and technology integration with Abacus, a Global Distribution System (GDS) for airline tickets

TEAM DOMAINS : 

TEAM DOMAINS