slide 1: DIGITAL MARKETING
How Content Marketing is taking a
higher edge in Digital Marketing
RAMYA S - SEPTEMBER 13 2017
Get your Website Designed f or Google’s Mobile First Index ₹ 10000/-
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slide 2: Estimated Time : 3 minutes
New opportunities challenges and technologies are emerging every day. All markets’
indices advice that content marketing is bound to grow continuously. There will be many
changes and adaptations which must be done to modify your marketing strategy.
On having many years of experience in digital marketing we have made a research on the
importance of content marketing.
Search engines love quality contents and the content which we use it should have good
readability score. Nowadays Brands have started writing for Search Engines and not for the
customer. The idea of content marketing will be faded if we write for search engines. All the
Brands Bloggers should start publishing creative research real time examples in order
to keep people engaging.
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slide 3: Optimize your content for Mobile:
The mobile device drives traffic so that you must make sure that your content is available
on every mobile platform and device. The simple strategy to make your content marketing
mobile friendly is to create a mobile a mobile website. It allows your content to be found
easily. Start using AMP to load faster articles or Facebook instant articles.
Live streaming :
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slide 4: Live streaming is growing popularly. Of course recorded video will not lose its popularity.
YouTube Live Facebook Live and Snap Chat offer platforms for hosting products tutorials
product launch events and much more content. Live streaming helps in targeting huge
audience for your Business which drives a lot of traffic and quality leads.
Related Article – How to Generate Leads through
Content Marketing
Video Content:
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slide 5: 11111 – Number of Videos are posted on Facebook every day. We all know about video
content since it’s not the new concept as most of the brands are using videos as their
website. In fact YouTube is now the second largest search engine on the web and hence
video plays a powerful role in content marketing.
According to the survey about 75 of brands are doing video content campaigns. You
have to start creating more and more videos of your brand.
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slide 6: Emailing Newsletters:
Email newsletters will continue to be popular in 2017. 75 of companies worldwide say
email marketing is excellent. A newsletter should contain a good content otherwise you’ll
end up in the spam folder.
Email gives you a direct source of communication for converting your visits into deals. Your
content should be in a conveying way to your subscribers so that they believe you and
you’re not self-advancing spam-bot.
Read Also – How to improve conversion rate of your
website
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slide 7: Pay to Play:
As all the social networks have concentrated on their business on advertisements to earn
money it clarifies that Paid social advertising lets you identify specific audience segments
as it achieves steady and continuous growth you need to consider alternative strategies.
Related Article – 15 Tools to Accelerate your SEO
Productivity
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slide 8: Infographics:
It’s a right time to include Infographics in your content marketing strategy. It acts as an
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slide 9: effective marketing tool well-designed infographics can increase your brand awareness
and if it is well-used means it can also increase your traffic by increasing your search
marketing results. The attractive power of your visual content can be seen by glancing your
Facebook wall.
This increases your online reputation as a business owner. Excellent quality of infographics
is shared three times more than any other content.
Influencers:
At present influencer marketing is on top it is enhancing day by day. Influencer marketing
is a content promotion which uses pioneers in promoting brands to the wider market.
Influencers who have already created content for most of the topics are the best candidates
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slide 10: to reach out. As a result brands are focusing more on social influencers.
Related – Killer strategies to generate leads online:
This Is What Professionals Do
Blogging:
Blogging remains an important content marketing strategy. According to 2015 HubSpot
email benchmark data the companies which published more than 16 blogs per month got
4.5X more leads than the companies that published fewer blogs per month.
By blogging on more helpful and searched topics you can accept more traffic for your
website and improves search engine ranking. Make it as a habit of blogging on fresh topics
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slide 11: at least once in a week.
Storytelling:
Storytelling can be a very effective way of connecting with your targeted Audience. The
point of storytelling is not to just present the basic info about your company but
concentrating on narrating great stories which attract your audience with the way of your
presentation.
Storytelling in business is more than just a case study your story should enclose the brand
related context in content marketing which should seem interesting to your targeted
readers.
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slide 12: Analytical Tools:
There are many tools available like website analytical tools social analytical tool funnel
analytical tools SEO analytical tools marketing automation tools and many more from
which you can take help for your content marketing. Some of them are randomly
mentioned below which you can refer
Google Analytics CrowdBooster Alexa BrightFunnel SEM Rush iContact.
If you want to make your content marketing to be more effective then you can aim it by
just following the above strategies. They are very simple and easily understandable. I
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slide 13: 0 0
TAGS | CONTENT MARKETING GUIDE CONTENT MARKETING TIPS CONTENT MARKETING TRENDS DIGITAL MARKETING
EFFECTIVE CONTENT MARKETING
personally feel that video content and live streaming are the present and attractive trends
found using by most of the companies and have aimed at getting a maximum number of
benefits through them. Browse our packages at http://www.5ines.com/offers/digital-
marketing/digital-marketing-packages.php
So when you really want your brand to prosper through content marketing surely we are
there to help you with our effective strategies. This will lead to further business
opportunities for you. We will be excited and delighted to establish this unique marketing
partnership with you. It would be a wise decision if you are ready to take on that extra mile
ahead Visit us for more information www.5ines.com
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Ramya S
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slide 14: DIGITAL MARKETING
Master The Art Of Best
Guide For Content
Marketing With These
Tips
JULY 13 2016
DIGITAL MARKETING
How famous brands
achieved greater
heights of success using
digital marketing
SEPTEMBER 19 2016
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