Law Firm Website Design Trends To Follow In 2019

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Law Firm Website Design Trends To Follow In 2019

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Cinemagraphs Or Hero Images On Homepages The visual aspect of a website has gained importance over the years as organizations try to hold the attention of visitors through enhanced visual appeal. Many legal interfaces are moving towards the trend of using cinemagraphs on their homepages. These are static photographs which contain a subtle motion which constantly plays on a loop. The motion is generally seen in a specific section of the image while the rest of the area remains still. This technique is used to provide an immersive experience and capture the visitor’s attention. Another visual trick that is being employed a lot on homepages is the placement of hero images. A large, full-width picture along with some compelling text is used to cath people’s eye. You can expect these visual trends to become more visible as this year progresses.

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O nline M arketing F or L aw F irms

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Using Minimalism To Emphasize The Message The minimalist web design technique is ideal for lawyer websites which strive to project a sober and professional image. The design technique involves removing all unnecessary elements which do not support the website goals. Attorneys are using the strategy to put more emphasis on the message of their interface. Clean layouts with no complex graphics or excessive text create more impact than visually-intense displays. Take a look at the image given below. A serene background image with a single line in the foreground conveying the fact that the firm services businesses and non-profit organizations. The target audience will immediately understand the interface may be suitable for their purposes.

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Micro Animations To Guide Mobile Users One of the most popular law firm website design trends that will become more popular this year is micro animations. These brief visual cues act as effective guiding tools especially for visitors who are using mobile devices. In the above image, you can see that the menu for Practice Areas is expanded. The action did not require any clicking and simply hovering the cursor over the text expanded the menu. This makes navigation convenient and the trick can be used to guide people around an interface and drawing their attention towards key components like CTAs.

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Live Chat To Boost Conversions Most attorneys invest in a website to attract more clients. Lawyer interfaces prominently display the contact information and relevant CTAs which can encourage visitors to get in touch with the agency. However, instead of simply relying on contact forms and phone calls to generate leads, law firms are now installing the live chat feature for the purpose. This allows visitors to get assistance in real time without needing to make a phone call. In case, a person is impressed by the help she receives, it also inceases the chances of she sharing her contact information with the firm. More and more lawyers will use live chat in 2019 to bost their conversion rate.

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Irvine, CA Zip Code:92618 Phone No:855.835.5329 Email Id: info@conroycreativecounsel.com URL:https://conroycreativecounsel.com Contact Us

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