ppt CW (2)

Slide 1: 

If you notice that one of your child's shoulder blades is not moving or not symmetrical, a doctor should be consulted immediately. Or it is time for you to buy Baghe Bags

Product: 

Product Light weight Helium Bags Baghe bags are designed for school kids as they need bags that will reduce the weight of books It has hip strap too that supports shoulder

Features: 

Features Canvas bags with Helium Adjustable shoulder straps Adjustable Hip straps Rear padded

Target Audience: 

Target Audience Primary Target Audience:- Demographics: Age: 8-15 yrs old Gender: for both male and female Education: School Students Sec: A1, A2, B1, B2 Psychographics Fun loving Easy going Studious

Creative Strategy: 

Creative Strategy All the stages are made keeping in mind our Primary Target audience Colourful Attractive Simple Continuity

Stage I : 

Stage I To create curiosity among the target audience. SMS Campaign: To get attention of our Target audience, and to make them curious - what is it about. WHY LIFT HEAVY ?

Slide 7: 

E-mails: Using Negative appeal in two ads to maintain curiosity in the Target Audience Using Positive appeal in the last one giving them ‘HOPE’

Research : 

Research Feedback from Classmates: They were curious to Know more about our product No. of Questions: 10 Type of Questions Proof of Interviewee: Name, Class & signature

STAGE II: 

STAGE II Moving form ‘Why lift heavy’, to ‘lets lift light ’ Maintaining continuity and using positive appeal Using Question mark ‘?’ to create curiosity

Research : 

Research Feedback from Classmates: They were curious to Know more about our product No. of Questions: 10 Type of Questions Proof of Interviewee: Name, Class & signature

Stage III: 

Stage III Using both positive and negative appeal Giving emphasis on the Question mark ‘?’ Sketch telling a story in the background The idea is to create more curiosity without revealing our product.

Research: 

Research Feedback from Teachers: Found the sketch attractive and copy interesting, making them curious to know about the product No. of Questions: 8 Type of Questions Proof of Signature: Name & signature

Stage IV: 

Stage IV Revealing our Logo and Brand Name Using ‘lets lift light’ BagHe Bags (He: Helium) Attractive and simple

Research: 

Research Feedback form neighbours: Logo is attractive No. of Questions: 8 Type of Questions Proof of Interviewee: Name, Signature

Stage V: 

Stage V Talking about features of our product Attractive sketch with catchy copy The copy read ‘ Pull up your socks, buckle your shoe, with lots of books but weight of few. With Brand new BagHe bags.

Research : 

Research Feedback from Shopkeepers They said the Price should be Rs.450-600 on an average Ready to keep our product They also said, that consumers will buy our product

Stage VI: 

Stage VI TVC Simple & to the point Background music complements the video Talks about the features of BagHe bags

Stage VI: 

Stage VI TVC Simple & to the point Background music complements the video Talks about the features of BagHe bags

Stage VII: 

Stage VII Bookmark Very effective for our Primary Target Audience

Stage VIII: 

Stage VIII Radio Jingle: Short & Sweet The copy: “Pull up your socks, Buckle your shoe. With lots of Book, But weight of few. With Brand new BagHe bags”

Media Strategy: 

Media Strategy Stage 1: Bulk emails and messages Stage 2 : Print advertisements on buses Stage 3 : Printing pamphlets and distribution in the schools and stationary shops

Slide 26: 

Stage 4: Printing the logos on the bus stops Stage 5: Advertisements in children magazines like CHAMPAK and TINKLE and children newspaper like NEWSHOUSE. Stage 6: Printed bookmarks

Slide 27: 

Stage 7 : A 15 sec radio jingle was made Stage 8: A TVC was made

Exhibit: 

Exhibit Over all feedback - 46 Sharad parmar( fybsc )- mascot was awesome, creative idea Monica Lawret( fybcom ) - good copy, very interesting and perfect for the kids Gurumesh – loved it! I want to buy Devyanshi – love the sketches and copy , both compliment each other

Budget : 

Budget SOURCE NUMBER OF TIMES AMOUNT TOTAL SMS 100000 RS.20000 20000 BUSES 120 RS.2500 300000 LOGO(ON BUS STOPS) 170 RS.18000 3060000 BOOKMARK 120000 RS.3 360000 TVC DISNEY POGO HUNGAMA CN 5 30 TO 7 30 5 30 TO 7 30 530 to 7 30 5 30 to 7 30 4500 8000 5000 9000 45000 80000 50000 90000 ------------ 285000 ----------- PAMPHLETS 75000 RS.4 300000 RADIO 93.5 7 30 to 9 am 9 30 TO 10 30 RS.900 RS.940 13500 14100 ------------ 27600 ---------- EXHIBIT BADGES BOOKMARKS 46 46 RE.1 RS.3 46 136 --------- 182 ---------- 4,352,782 -------------------------------

Planning the future upgrading of the product : 

Planning the future upgrading of the product Brand Extension: Expanding our Brand

THANK YOU: 

THANK YOU