campus journalism workshop

BEFORE & AFTER WE GO TO PRINT : 

BEFORE & AFTER WE GO TO PRINT SPUM Campus Journalism 2010 Sherbet Katigbak-Manalili 03 October 2010

ICEBREAKER : 

ICEBREAKER THE CHAIN

BEFORE WE GOT TO PRINT : 

BEFORE WE GOT TO PRINT Editorial planning LET’S GO ONLINE Blog and digital publishing

WHAT WE WANT YOU TO ACHIEVE : 

WHAT WE WANT YOU TO ACHIEVE EXECUTE well PLAN well

What do I want my paper to ACHIEVE? : 

What do I want my paper to ACHIEVE? In a few words, honestly share: what you LIKE about your school paper what you DON’T LIKE about your school paper what you WISH your school paper to be ACTIVITY 1

What do I like to read? : 

What do I like to read? List down all the topics you like to read (i.e., health, fashion, gadgets, review, opinion) ACTIVITY 2

Slide 7: 

inform educate entertain inspire act

Know your READERS : 

Know your READERS The Sponge The Skimmer The First Sentence Fireball KINDS OF READERS

HEALTHY FULL COURSE MEAL : 

HEALTHY FULL COURSE MEAL Your magazine is like a

Slide 22: 

VARIETY

Q&A : 

Q&A

Special Feature : 

Special Feature

Feature : 

Feature

Short Profile : 

Short Profile

Bits : 

Bits

Cover Story : 

Cover Story

Side Story : 

Side Story

How-to’s : 

How-to’s

Reviews : 

Reviews Showcase

Photo spreads : 

Photo spreads

EDITORIAL PLANNING : 

EDITORIAL PLANNING What’s hot? WIIFM?

PAGINATION/FLATPLAN : 

PAGINATION/FLATPLAN Bear in mind the “full course meal” What will I serve first? What would taste better with the other?

EDITORIAL ELEMENTS : 

EDITORIAL ELEMENTS

45-Minute Workshop : 

45-Minute Workshop Work in editorial teams Create the editorial line-up of The Paulinian 36 pages including cover Apply the “full course meal” and “hanjeongsik” Paginate Be creative Presentation

Slide 41: 

http://issuu.com/youngstownstate/docs/ysu_summer_2010_alumni_mag http://issuu.com/office.communications/docs/circle_spring_2010 http://www.issuu.com/unc_charlotte/docs/uncc-magazine-q32010-4

WHAT’S A BLOG? : 

WHAT’S A BLOG? A personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world. Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules. In simple terms, a blog is a web site, where you write stuff on an ongoing basis. New stuff shows up at the top, so your visitors can read what's new. Then they comment on it or link to it or email you. Or not. Blogs have reshaped the web, impacted politics, shaken up journalism, and enabled millions of people to have a voice and connect with others. According to blogger.com

BENEFITS OF BLOGGING : 

BENEFITS OF BLOGGING Search engine marketing Direct communications Brand building Competitive differentiation Relational marketing Exploit the niches Media and public relations Position you as an expert Reputation management Low cost

TYPES OF BLOGS : 

TYPES OF BLOGS Personal Corporate and organizational By genre Political Travelogs Fashion By media type vlog Photoblog tumblelogs

EFFECTIVE BLOGGERS ARE : 

EFFECTIVE BLOGGERS ARE Prolific Concise Analytical Lifelong learners Focused and consistent Planners Persistent Self-starters

ACTIVITY : 

ACTIVITY Create an account using Wordpress Start a blog What interests me? Of the things that interest me, what do I want to share? Can be a “student diary”

issuu.com : 

issuu.com

Thank you! : 

Thank you! Apply what you have learned. I’m just an email (and FB) away.