Facts about McDonalds :
Facts about McDonalds 70 percent of McDonald's Restaurants are franchises found in 120 countries and territories around the world serve nearly 54 million customers each day. global sales were over $40 billion
Key elements of McDonalds strategies :
Key elements of McDonalds strategies Adding 700-900 restaurants annually Being highly selective in granting franchises Focusing on limited product line & consistent quality Careful attention to store efficiency Extensive advertising & use of Mc prefix Hiring courteous personnel; paying an equitable wage; & providing good training
McDonalds product strategy:
McDonalds product strategy friendlily, fast -served healthy food Consumer’s like-dislike, taste, preference, health etc. are taken into consideration. Provides quality food adapts itself to the local culture Resources to Get the Job Done
McDonald’s pricing strategy :
McDonald’s pricing strategy Value-pricing very large cross section of the Indian population can afford it. does not sacrifice quality for value
McDonalds Place strategy :
McDonalds Place strategy Strategic location environment at the restaurant games on every table clean, comfortable environment especially suited for families.
McDonalds Promotion strategy :
McDonalds Promotion strategy limited value menus, promotional games Using new menu items, low price specials, Extra Value Meals Donations, charity functions celebrates McDonald’s happy day focuses its ad campaigns on its overall Mc Donald experience and active life style.
Other strategies:
Other strategies "better, not just bigger “ to experiment with new technology and to research new markets
Slide 10:
Thank you….