Coca-cola

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Slide 1:

SUMMER INTERNSHIP PROJECT HINDUSTAN COCA-COLA BEV. Pvt. Ltd By: S harad Pande

INTRODUCTION :

Coca cola came to India first in seventies. Coca-Cola returned to India in 1993 . Muhtar Kent, President & CEO Tag lines: “ Paanch matlab chota coke” Thanda matlab coca-cola INTRODUCTION

INTRODUCTION :

In 2009, revenues of $31 billion with $6.8 billion net income. More than 230 million consumers across the world Brand value more than $80 billion . 87% market share in M.P INTRODUCTION

Mission & Vision :

MISSION To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.. VISION People Portfolio Partners Planet Profit Productivity Mission & Vision

4P’S of marketing :

Product Price Place Promotion 4P’S of marketing

Products :

Products

Price:

SKU’S MRP 200ml flavor 9 200ml maaza tetra pack 12 300ml flavor 12 300ml can 20 200ml maaza 9 400ml mmnf/mmpo 20 300ml soda 8 600ml soda 14 600ml flavor 24 600ml maaza 30 1ltr water 16 1.2ltr flavor 35 1.2ltr flavor maaza 55 2ltr flavor 60 Price

Place :

Grocery Traditional type Modern type Convenience – Ice-Cream parlor, pan parlor E&D- Not more than 5 table Hotel Restaurant Travel Railway Bus stand Highway Cinema Single screen Multiplex Place

Promotions:

Through Banner: Through News Paper : Promotions

Promotions :

Through Poster: Promotions

Promotions :

Promotions Television Promotion

The Major Competitors :

PepsiCo Nestlé Red Bull Dabar Rio 7up The Major Competitors

“RED”(Right Execution Daily):

“RED” is all about “ jo dikhta hai wo bikta hai” “RED” check about the following things. To check the activation in various outlets. To check the branding order of the various products in the cooler. Survey has done in the four topics- Impurity VISI COOLER - 30 points AVAILABILTY - 50 points ACTIVATION – 20 points “ RED ” (Right Execution Daily)

Slide 14:

BRAND ORDER Thumsup Coca cola Sprite Limca Fanta Maaza COLOJK FORMS. CO (COLA) = Thumps up, Coca-Cola L (LEMON) = Sprite, Limca O (ORANGE) = Fanta J (JUICE) = Mazaa, K( KINALY)= water and soda

TYPES OF VISI COOLER/CHEST :

Cooler - 2C/s Chest- 4C/s 4C/s 10C/s> above 7C/s 9C/s 20C/s 30C/s TYPES OF VISI COOLER/CHEST

Distribution of outlets: :

Delivery per year VPO CLASS 0-199 Bronze 200-499 Silver 500-799 Gold 800-1499 Diamond 1500-Above Platinum Delivery per year VPO CLASS Distribution of outlets:

SALES PROMOTION : :

Discounts Coupons. Monthly schemes. Daily schemes. Other activates. SALES PROMOTION :

Sales Process:

Sales Process A-Achieve rapport B-Beneficial statements C-Convey solution D-Deal with objection E-End successfull y ABCDE Concept

Suggestions :

SOMEWHERE COMPANY is NOT ABLE TO FULLFILL THE DEMAND OF CUSTOMER REGARDING PROMOTIONS. COMPANY SHOULD MAKE A TEAM OF ELECTRICAL ENGINEERS FOR REFRIGERATORS PROBLEM . Customers are getting every bottle in bad condition. Like mudi so before delivering bottles they have to wash every carat with the water pressure gun. Suggestions

Slide 20:

THANK YOU FOR YOUR PRECIOUS TIME.