logging in or signing up Coca-cola sharadpande1 Download Post to : URL : Related Presentations : Let's Connect Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 1709 Category: Product Traini.. License: All Rights Reserved Like it (0) Dislike it (0) Added: July 03, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 1: SUMMER INTERNSHIP PROJECT HINDUSTAN COCA-COLA BEV. Pvt. Ltd By: S harad PandeINTRODUCTION : Coca cola came to India first in seventies. Coca-Cola returned to India in 1993 . Muhtar Kent, President & CEO Tag lines: “ Paanch matlab chota coke” Thanda matlab coca-cola INTRODUCTIONINTRODUCTION : In 2009, revenues of $31 billion with $6.8 billion net income. More than 230 million consumers across the world Brand value more than $80 billion . 87% market share in M.P INTRODUCTIONMission & Vision : MISSION To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.. VISION People Portfolio Partners Planet Profit Productivity Mission & Vision4P’S of marketing : Product Price Place Promotion 4P’S of marketingProducts : Products Price: SKU’S MRP 200ml flavor 9 200ml maaza tetra pack 12 300ml flavor 12 300ml can 20 200ml maaza 9 400ml mmnf/mmpo 20 300ml soda 8 600ml soda 14 600ml flavor 24 600ml maaza 30 1ltr water 16 1.2ltr flavor 35 1.2ltr flavor maaza 55 2ltr flavor 60 PricePlace : Grocery Traditional type Modern type Convenience – Ice-Cream parlor, pan parlor E&D- Not more than 5 table Hotel Restaurant Travel Railway Bus stand Highway Cinema Single screen Multiplex Place Promotions: Through Banner: Through News Paper : PromotionsPromotions : Through Poster: PromotionsPromotions : Promotions Television PromotionThe Major Competitors : PepsiCo Nestlé Red Bull Dabar Rio 7up The Major Competitors“RED”(Right Execution Daily): “RED” is all about “ jo dikhta hai wo bikta hai” “RED” check about the following things. To check the activation in various outlets. To check the branding order of the various products in the cooler. Survey has done in the four topics- Impurity VISI COOLER - 30 points AVAILABILTY - 50 points ACTIVATION – 20 points “ RED ” (Right Execution Daily)Slide 14: BRAND ORDER Thumsup Coca cola Sprite Limca Fanta Maaza COLOJK FORMS. CO (COLA) = Thumps up, Coca-Cola L (LEMON) = Sprite, Limca O (ORANGE) = Fanta J (JUICE) = Mazaa, K( KINALY)= water and sodaTYPES OF VISI COOLER/CHEST : Cooler - 2C/s Chest- 4C/s 4C/s 10C/s> above 7C/s 9C/s 20C/s 30C/s TYPES OF VISI COOLER/CHESTDistribution of outlets: : Delivery per year VPO CLASS 0-199 Bronze 200-499 Silver 500-799 Gold 800-1499 Diamond 1500-Above Platinum Delivery per year VPO CLASS Distribution of outlets:SALES PROMOTION : : Discounts Coupons. Monthly schemes. Daily schemes. Other activates. SALES PROMOTION :Sales Process: Sales Process A-Achieve rapport B-Beneficial statements C-Convey solution D-Deal with objection E-End successfull y ABCDE Concept Suggestions : SOMEWHERE COMPANY is NOT ABLE TO FULLFILL THE DEMAND OF CUSTOMER REGARDING PROMOTIONS. COMPANY SHOULD MAKE A TEAM OF ELECTRICAL ENGINEERS FOR REFRIGERATORS PROBLEM . Customers are getting every bottle in bad condition. Like mudi so before delivering bottles they have to wash every carat with the water pressure gun. SuggestionsSlide 20: THANK YOU FOR YOUR PRECIOUS TIME. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.