10 Ways to Reduce Bounce Rate


Presentation Description

Bounce Rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.A rising bounce rate is a sure sign that your homepage is boring or off-putting. About AeroLeads - Aeroleads is a prospect generation software started with a vision to provide an intelligent solution to otherwise cluttered sales process by automating the process of finding the relevant prospect details associated with the business of our clients irrespective of the business type.


Presentation Transcript

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19 May 2017 10 Ways to Reduce Bounce Rate Navaneetha ⋅ 2 Comments Do people who visit your page stick around on that page or bounce right off the page Ever wondered why What is a Bounce Rate Bounce rate tells you what percentage of people left a certain page on your website without viewing any other pages. A high bounce rate is significant since it indicates that your website visitors aren’t looking for more content on your site or clicking on your Calls-To-ActionCTA or converting into contacts. Basically it would portray that the viewers don’t have a good first impression of the site. It’s not to be confused with exit rates. An Exit Rate is specific to each page it’s the percentage of people who leave after viewing the page. Your exit rate lets you know the last page that users view before they move on. Whereas Bounce Rate is the measure of site’s ‘stickiness’ or number of visitors who leave your website after visiting a single page. Search Search AeroLeads Blog Prospect Generation Lead Generation and Sales Intelligence Software  Find Relevant Prospects to sell your Product and Services  Find Contact details like Name Phone Number Email of those prospects or any Business  Export Prospect Details to Mailchimp HubSpot and SalesForce or Download them in csv Register Now     Home Looking for Emails Prospects Try AeroLeads Start Your Trial Prospecting Services With PDFmyURL anyone can convert entire websites to PDF

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10 Ways to Reduce Bounce Rate 1. Speed Up your Page Load Time People like fast sites. A slow loading time or buffering of a site can destroy your business and discourage potential customers from buying from you or viewing your page. Google has mentioned that ‘Site Speed’ is a ranking factor and a fast site is a good user experience. The slower your landing pages load the higher is the bounce rate of that page. An example would be the shopping websites. In a study it was found that two thirds of UK consumers 67 cite slow loading pages as the main reason why they would abandon an online purchase. A presentation by A l i E x p r e s s claimed they “reduced load time for their pages by 36 and recorded a 10.5 increase in orders and a 27 increase in conversion rates for new customers.” I n s t a g r a m too increased impressions and user profile scroll interactions by simply speeding up their site. Write for Us Do you have interesting content related to Sales and Marketing Write for AeroLeads blog to reach thousands of readers. Mail us at here with your ideas and content. More Post on Sales The Anatomy of Automatic Lead Generation Feb 1 2018 29 Sales Email Subject Lines that Get Feb 1 2018 With PDFmyURL anyone can convert entire websites to PDF

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2. Content Matters Make the content readable. Powerful content may evoke a “wow” reaction from your readers but it may not solve their problems. In contrast the right content will not only “wow” them but it’ll also suggest tips and solve their problems. View your site from the customer’s perspective and notice that ‘huge Contents’ or masses of contents scare the readers away. Hence highlight the important keywords or sentences to attract the users to that particular content. Bold keywords must be utilized but care must be taken not to use them many times because that would just ruin it’s purpose. Make sure your content is up to date with absolutely no errors must be present on the page. If a customer notices any error then he would directly bounce off the page. Bullet points and Sub headings must be put to use wherever it’s necessary in order to make the content clear to the customer. Make them participate by asking them certain questions as they read. This would make them feel involved and not make them feel ‘bored’ hence reducing the chances of a high bounce rate. 3. Improve Website’s Design First Impression should always be the best. Enhance the usability of the site by adding better color contrast for the backgrounds adding appropriate images with reference to your content different fonts font style and font color for the headings and subheadings. Navigate your pages properly in an orderly format such that you can make it easier for 10 Tips That Will Drastically Improve Jan 31 2018 Why We Love Lead Enrichment And You Jan 31 2018 10 Best Email List Cleaning and Jan 30 2018 11 Genius Lead Generation Plans to Try Jan 30 2018 How to Generate Leads via Webinars Jan 29 2018 5 Data Enrichment Tools for Lead Jan 29 2018 With PDFmyURL anyone can convert entire websites to PDF

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the customers to use your site. Use different Page Layouts for better view of the website. Thus by improving the website’s design you tend to make it easier for the customer’s to use your site and also attract more and more customers. 4. Avoid Irrelevant Popups The least that you want your viewers to feel is to be annoyed looking at pop up ads. Sometimes the ads won’t even be related to the page’s content. Hence more ad popups higher is the bounce rate. But popup ads do have their pros of getting you more customers in your email list. So what can be done then if you need popup ads to take place as well as reduce bounce rate In such circumstances add popups at the bottom of your page or vertically on the left/right side of the page such that the Placements of the ads are not a barricade in front of the viewers. With PDFmyURL anyone can convert entire websites to PDF

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5. Attractive Meta descriptions A Meta Description is a tag in the HTML that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for- phrase is contained in the description. But avoid lengthy descriptions for better efficiency. With PDFmyURL anyone can convert entire websites to PDF

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Thus higher bounce happens when you’re getting the wrong website visitor from the start. 6. Set external links to open in new windows :- If the customer is made to click the back key in order to reach the previous page from the page that he was viewing then it becomes a tedious job for the customer to shuffle among pages. Also sometimes you might loose some important credentials if you had closed the page by mistake. Hence in order to not loose any viewers in the process you can set external links such that the page opens in a new window. If you use a WordPress theme you can download and install the WP external links plugin. It’ll automatically set all of your external links to open in a new tab or window. 7. Make your site mobile friendly When prospects visit your site on their iPhone iPad tablets and other mobile devices will your page display perfectly This question should never be neglected. As the days pass by the technological prospects of every industry is improving. It’s time to take your brand to mobile because your customers have their mobile devices with them everywhere. With PDFmyURL anyone can convert entire websites to PDF

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Almost 95 of your customers use a mobile phone as it’s compact for few and easier to operate for few. Hence optimize your website to mobile phones and make sure your website works flawlessly on mobile devices too 8. Interesting 404 Page There will always be times where there might be broken links you haven’t had time to fix yet and that is where a 404 page comes in. A 404 page directly relates to broken links. Think of a 404 page as a way to save that person from immediately bouncing from your site. Google has some documentation on how to create useful 404 pages. It can also be beneficial to add a bit of humor to your 404 page as the customer would be curious to know more about the company With PDFmyURL anyone can convert entire websites to PDF

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behind it. Here is a great example of GitHub’s 404 page. Also like they did it is recommended you add a search box on your 404 page so that someone can immediately search for what they were trying to originally find. 9. Call-To-Action When the customer is lost the best tip is for the site to be a guide and help the customer by solving his problem. You need to guide the customers towards their goal. The customers shouldn’t have to feel too confused or think too much when arriving at your site. Make certain that your Call-to-Action is prominently placed on your landing page. If needed it could be placed on each page but make sure to not barricade or close upon the customer. Consider these tips to help guide your users to your CTA: Place a ‘search function’ in clear view for users with attractive images. Match the keywords in pop up ads you run to your CTA this way the customers naturally spot what they expected to find. Activate a better Call-To-Action which works efficiently. 10. Add Videos and Suggest Credibility A video can be very appealing and grabs attention to the customers hence make sure to add few videos related to the content on the page. You can use a full screen video as a With PDFmyURL anyone can convert entire websites to PDF

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background or add it next to your call of action. You can use animations music audio narration colors and so many different forms of persuasion tools. Last but not the least build credibility and trust on your website. According to a GlobalSign survey 84 of shoppers abandon a purchase if data was sent over an unsecured connection. Proudly display the glowing reviews of your product or services from third party websites like Product Hunt. Showcase your awards endorsements certifications quality scores and industry affiliations. Make your website secure and display safety seals. By knowing they are safe you can ensure a visitor won’t bounce from your website. With PDFmyURL anyone can convert entire websites to PDF

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