Success story of Dubai

Download
Share  Add to  Flag Embed
Views:
 
Category: Business & Fin..
     
 
License:   All Rights Reserved

Presentation Description

This presentation helps to understand the strategies used by the rulers of Dubai to develop Dubai as a brand name all over the world and how they used their natural advantage efficiently and convert it into acquired advantage. also helps us to understand strategies acquired by the Dubai to make itself outstanding tourist destination.

Comments

Presentation Transcript

Slide 1: 

Success story of Dubai by-Shakil S Siddiqui

Slide 2: 

DUBAI One of the seven emirates of the U nited Arab Emirates (UAE) Government type – Constitutional Monarchy Area - 3,885 square km Population - 2,262,000 GDP - US$82.11 billion Currency - dirham

Slide 3: 

Al Maktoum royal family — Dubai Sheikh maktoum bin hasher Al Maktoum F ounder of Dubai Mohammed bin Rashid Al maktoum Vice President & Prime Minister of UAE

Slide 4: 

HH Hamdan bin Rashid Al Maktoum — Minister of Finance & Industry. Hamdan bin Mohammad al maktoum — Crown Prince of Dubai.

Slide 5: 

Dubai international airport (DIA) Inaugurated on 30 th sep.1960 1.8 km compact runway A small terminal A control tower Trucial coasts first 2 duty free shops. From E ntrepot trade centre to international leisure and tourism destination. 13% growth in 2003 Ordered 45 airbus aircraft costs around $12.5 billion

Slide 6: 

Shopping centre in DIA – Dubai duty free(DDF ) In 1983 DCA invited a team of consultants from Shannon airport in Ireland Appointed retail designer Fitch & co. Strategy of DDF – Promote its own brand Aggressive promotion 5% of annual budget on promotion “Fly Buy Dubai”

Slide 7: 

Colm McLaughlin (M.D of DDF) “we are probably the best known operations, we are pretty happy about our brand”

Slide 8: 

THE EMIRATES DCA owned airline Fastest growing airlines Received more than 250 international awards

Slide 9: 

Strategies applied Complimentary accommodation at hotels Persuaded hotels to offer discounted rates to passengers Personal video system in all classes throughout its fleet. Sponsorship

Slide 10: 

“Dubai must lead ,not be led” - Sheikh Rashid bin Saeed Al Maktoum ordered the authorities of the natural harbour to accommodate larger ships. revenue from the oil were invested in infrastructure development rapid Expansion no-hold-barred promotion. Retail ,tourism, wholesale, transport & technology.

Slide 11: 

HARBOUR DEVELOPMENT Largest port in the middle-east One of the leading transshipment in the world Port Rashid October 1972 Jebel A li port 1979 Among worlds largest container handling operations

Slide 12: 

Strategies applied Zero taxation 100% foreign ownership

Slide 13: 

THE DESERT MIRACLE Emirates golf club Dubai desert classic was hosted in 1989 All-grass golf course in desert. Credit goes to sheikh Mohammed bin Rashid al Maktoum

Slide 14: 

Dubai Shopping festival (DSF) First held in 1996 Objective revitalizing retail trade in Dubai 2,300 retail outlets participates

Slide 15: 

Strategies applied Dubai Word Cup race was held during festival, boasting a purse of $4 million, of which $2.4 million would go to Winner. Govt. works closely with retailers who are required to offer discounts. Words best brands at worlds lowest prices

Slide 16: 

DEPARTMENT OF TOURISM AND COMMERCE MARKETING (DTCM) 1997 Objective – for the planning , development and regulation of the sector.

Slide 17: 

FACILITIES PROVIDED Liberal atmosphere Safety and comfort of the tourists First-class shopping Mystique and the adventure of Arabia Five star hotels and gold souks Camel racing Sand skiing Desert safaris Wadi bashing Availability of alcohol to foreigners Relaxed dress code

Slide 18: 

BUILDING BEYOND Burj Al Arab hotel Seven star One of the worlds most spectacular and luxurious 361-meters high standing on manmade island

Slide 19: 

Most hoteliers in Dubai are convinced that it will never make money Publicity strategy Tiger woods teeing off from Burj Al Arab’s 28 th storey helipad before playing in the 2004 desert classic.

Slide 20: 

PALM ISLAND Shaped like palm tree 2 islands have 60 luxury hotels Thousands of expensive villas Expensive apartments David Beckham is having one villa in the Palm island

Slide 21: 

HYDROPOLIS First underwater hotel 200 suites Down to a depth of 20 meters below the surface

Slide 22: 

DUBAILAND Costing $ 4.9 billion Indoor snow skiing

Slide 23: 

GRAND HYATT HOTEL

Slide 24: 

BROADNING THE BASE Emirates media Shipping Financial and commercial services Tourism E- commerce finance Technological field

Slide 25: 

FREE ZONE 100% Foreign Ownership 100% Repatriation of Capital and Profits 0% Corporate, Personal Tax Exemption from all Import and Export Duties Free Zone Company Formation is Quicker Inexpensive Workforce and Easy Recruitment Procedures no restrictions on recruiting labour On-site Customs Inspection

Slide 26: 

Dubai internet city Dubai media city Dubai gold and diamond park knowledge village Biotechnology and research park Logistics city

Slide 27: 

Dubai international finance centre (DIFC) Objective – to make Dubai a leading capital market to attract the worlds leading investment banks facilities offer English language Western-style legal infrastructure New laws have been passed to ensure financial transparency World bank will issue a $100 million bond at DIFC

Slide 28: 

PROBLEMS WITH THE GOVERNMENT Law that specifically prohibits criticism of the Government and ruling families The economy is opaque because there is little distinction between government funds and private wealth of maktoums The government owns and control a large part of economy Positive points Ability to act decisively Eliminate red tape Shortening the planning process

Slide 29: 

STRATEGIES APPLIED FOR THE SUCCESS Aggressive promotion Innovations Proper utilization of resources Risk taking policy Dedication towards work Technology-Savvy

Slide 30: 

THANK YOU By- Shakil S. Siddiqui Rizvi Institute of management Studies & Research