PowerPoint Presentation: Social media includes web-based and mobile technologies used to turn communication into interactive dialogue Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Social media is media for social interaction as a super-set beyond social communication . Social media has substantially changed the way organizations, communities, and individuals communicate. What is Social Media? PowerPoint Presentation: Different Types Of Social Media PowerPoint Presentation: Social networking – Facebook , Twitter, LinkedIn , Google + Social bookmarking – Digg , Delicious , Reddit , StumbleUpon Blogs – WordPress , TypePad , Posterous , Tumblr Wikis - Wikipedia Different Types Of Social Media PowerPoint Presentation: Photosharing - Flickr , Photobucket Geolocation -Gowalla , Foursquare, FacebookPlaces Video Sharing - YouTube, Vimeo , iMemories Presentation Sharing - Slideshare.net, Scribd . PowerPoint Presentation: Advantages of Using Social Media Low cost Unlimited access Simplicity Global reach Contact building Flexibility Measurability PowerPoint Presentation: Disadvantages of Using Social Media Time consuming Risk of negative comments Fraud News travels quickly Takes on persona of author Slightly Impersonal PowerPoint Presentation: Facebook (73%) Iphone (62%) Twitter (58%) The MP3 (51%) Satellite Navigation (46%) Ipod (43%) Youtube (39%) High Definition Television (30%) GHD Hair Straighteners (23%) 3D Films (19%). Top 10 Inventions of the Decade PowerPoint Presentation: -Mark Zuckerberg Facebook has more than 845 million active users . PowerPoint Presentation: -Chad Hurley, Steve Chen & Jawed Karim 2 BILLION . The number of YouTube videos viewed per day. THAT’S TWICE AS MANY AS LAST YEAR. PowerPoint Presentation: - Jimmy Donal Wales & Larry Sanger Wikipedia generates approximately 648 million page views per day. PowerPoint Presentation: Social Media in it’s wider sense.. PowerPoint Presentation: 1 in 6. The number of marriages last year between people who met through social media. 27 MILLION. The average number of “tweets” per day on Twitter. Social media is the best way to reach your Influential customers, and the only way to reach your most cynical ones.” Social media is the crack cocaine of the Internet. We want it, we need it, and we go into withdrawal when we don't get enough of it.” PowerPoint Presentation: Slide no. 7, 8, 15, 17,22,24, 57,58,59,61, PowerPoint Presentation: S andor Lavina – 46 awant Varsha – 47 haikh Arifha – 48 higwan Shailesh - 49 Thank You!!!