ORGANISATIONAL CAPABILITY

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ORGANISATIONAL CAPABILITY :

ORGANISATIONAL CAPABILITY BY: SHADAB AHMAD PGDM(AICTE) ROLL.NO-41

Presentation Outline:

Presentation Outline -Defining organizational capability. -Org. capability as a measurable attribute. -Org. capability from the view of strategists. -Org. capability and Org. appraisal. -Org. capability factors. -Strategic advantage and Org. capability.

ORGANISATIONAL CAPABILITY:

ORGANISATIONAL CAPABILITY Organizational capability is the inherent capacity or potential of an organization to use its strengths and overcome its weaknesses in order to exploit opportunities and face threats in its external environment. -It is also viewed as a skill for coordinating resources and putting them to productive use.

Measurable Attribute:

Measurable Attribute -Subjective Attribute. -it is Measurable and Comparable. -sum total of resources and behavior, strengths & weaknesses, synergistic affects & core competencies

Organizational Capability Factors:

Organizational Capability Factors -Capabilities are developed in specific areas. -Marketing and Operations or in a part of a functional areas, such as R&D & Distribution. -We have divided an Organization into six largely accepted functional Areas.

FUNCTIONAL AREAS:

FUNCTIONAL AREAS (1)FINANCE (2)MARKETING (3)OPERATIONS (4)PERSONNEL (5)INFORMATION (6)GENERAL MANAGEMENT

Financial Capability:

Financial Capability Factors influencing financial capability:- (a)Factors related to sources of funds. (b)Factors related to usage of funds. (c)Factors related to management of funds.

MARKETING CAPABILITY:

MARKETING CAPABILITY Factors influencing marketing Capability:- (a)Product related factors (b)Price related factors (c)Place related factors (d)Promotion related factors (e) Integrative and systemic factors

OPERATIONS CAPABILITY:

OPERATIONS CAPABILITY Factors influencing: Production System Operations and Control system R&D System

PERSONNEL CAPABILITY:

PERSONNEL CAPABILITY Factors influencing Personnel Capability:- (a)Factors related to personnel system. (b)Factors related to organizational & employees characterstics. (c)Factors related to industrial relations.

INFORMATION MANAGEMENT CAPABILITY :

INFORMATION MANAGEMENT CAPABILITY Factors influencing info. Management capability:- (a)Acquisition and retention of information. (b)Processing and synthesis of information. (c)Retrieval and usage of information. (d)Transmission and dissemination.

GENERAL MANAGEMENT CAPABILITY:

GENERAL MANAGEMENT CAPABILITY factors influencing general management capability:- (a)Factors related to general management system. (b)Factors related to General managers. (c)Factors related to external relations. (d)Factors related to organizational climate.

STRATEGIC ADVANTAGE:

STRATEGIC ADVANTAGE -Strategic advantages are the outcomes of Organizational capabilities. -Competitive advantages are the outcomes of Organizational capabilities. -profitability or loss can be the possible outcomes of presence or absence of organizational capabilities.

THANK YOU:

THANK YOU

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