23559293-Idea-Cellular

Slide 1: 

IDEA Cellular Presented by PRAVEEN KUMAR NAMDEO MBA (MS)2YDC FT- 2K9-38

Title Of The Study : 

Title Of The Study MARKETING RESEARCH ON IDEA CELLULAR

What an IDEA SIR JI….. : 

What an IDEA SIR JI….. Started in 1995 as a joint venture among the Tata Cellular and Birla AT&T Communications The co had a split with the Tata taking an exit from the co for Rs.44.06bn Acquisition of Escotel in 2004 gave Idea a pan-India presence covering Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chhattisgarh, Uttar Pradesh Haryana, Kerala, Rajasthan, Delhi (&NCR) and West Bengal with customer base of 47.1 million subscribers First to offer flexible tariff plans for prepaid customers, to launch background tones, group talk and a complete suite of mobile email services Only Indian GSM Operator to win the GSM Association Award for "Best Billing and Customer Care Solution" for 2006 and 2007

COMPETITIVE ANALYSIS : 

COMPETITIVE ANALYSIS Major competitors of Idea are Airtel, Vodafone, BSNL and Reliance Peoples who are in profession line preferred Idea due to its perfect network coverage. Maximum customers are due to the connections provided by the organizations where they are employed. Call rates applied should be affordable enough.

MARKET SHARE : 

MARKET SHARE

AWARNESS IN MARKET : 

AWARNESS IN MARKET People are aware with the services i.e. marketing communication is good. 50% of the people, even after being aware of the brand, have never used idea cellular services. Subscriber are not very much satisfied with the service. So, there is a need to improve the coverage in terms of area as well as network. Most of the subscriber suggested that the advertisement was good enough to communicate the message but what matters at the end is the service provided by idea . So, there is a need to improve the coverage and connectivity of Idea . And other suggestion which was given by the subscribers was that they liked Abhishek Bacchan more as the Brand Ambassador for IDEA.

CUSTOMERINFLUENCE : 

CUSTOMERINFLUENCE GROUP 10 7

RECOMMENDATIONS : 

RECOMMENDATIONS Should enhance its distribution system. Should increase its coverage area. Should become more customer-friendly. Should plan to grow its market share.

CONCLUSION: : 

CONCLUSION: Communication strategy of idea is very good because most of the people are well known to the service by idea .Being new to telecom industry, people are not confident to go for it. Also, competitors of idea are very much powerful in communicating as well as providing the service. And one thing which is focused is that the Brand Ambassador also plays an impotant role in catching the attention of the customer because most of the people reported that they liked Abhishek Bacchan more than Sariya Saran.

Idea change your life : 

Idea change your life ?