JEEP Wrangler Advertising Campaign

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JEEP Wrangler:

JEEP Wrangler Advertising Campaign by Seth Elwood

HISTORY:

HISTORY Jeep CJ7, 1982 First Jeep Wrangler, 1986

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Owns majority share of total market Target market covers nearly everyone Numerous models, designs, and customizations Competition hasn’t held up for four generations Has had successful marketing and high sales volume since its initial inception

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A Unique Brand Image Idealizes sportsy, outdoor lifestyle that exemplifies the adventurous tendencies of the experiencers of our world, according to VALS Minimal competition to detract from the spotlight Jeep Wrangler has always had a core-concept of a rough, outback, tank-like vehicle that is synonymous with the attitude and idealized lifestyle of the younger target market, exemplifying American ideals of exploration, toughness, style, and fun

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Brand Attitude Perception

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Advertising Strategy

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Young American Culture: from East to West coast, the Wrangler embodies boldness, class, and an active lifestyle that appeals to young adults

Strong together, strong wherever, and as wild as you make it.:

Strong together, strong wherever, and as wild as you make it.

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The end

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