slide 1: How can Enhanced Brand Content help to improve Conversion rates
Case Study
We have a client who sells products in the category of Home and Kitchen for whom we have created
custom EBC for 3 of their related products in which we have included all the features with photographs
and showcased the products. We tracked the 3 products over a 60 day period – 30 days before and 30
days after adding EBC so that we can compare every particular products effect.
slide 2: EBC Created
slide 5: Here are the results:
If 3 products can give you so much conversion rates in 1 month than can you imagine how much sales
and conversion rate increase will mean in revenue over an entire year
Reasons why this EBC got so good Sales and Conversion rate
1. With the detailed information with stuffed keywords our product got indexed in Amazon
2. Infographic images made a positive influence on sales.
Conclusion
Overall Amazon Enhanced Brand Content is helpful to both sellers and buyers. Sellers can promote their
products and convert more sales and buyers will get a chance to understand the product and its uses in
detail. EBC is an excellent way to increase sales conversion rates optimize product listings and make
more profits. Try EBC with some of your best selling products and take the benefit of Amazon EBC
services at the earliest.