Tips For Improving Slow Summer Sales on eBay & Amazon

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T i p s F o r I m p r o v i n g S l o w S u m m e r S a l e s o n e B a y A m a z o n O nc e t e m pe r a t ur e s oa r s h i gh a nd a l l s c hool s a r e s hut d ue t o s um m e r v a c a t i ons t he o nl i ne s a l e s a l s o w i t ne s s a s i gni f i c a nt d r op. N o w o nde r e - c om m e r c e d e al e r s f i nd i t e x t r e m e l y b or i ng a nd l os s - m a ki ng t i m e o f t he y e a r . H ow e ve r s i m pl y b y o pt i m i z i ng A m a z on m a r ke t i ng s e r vi c e s o nl i ne a f i r m m a y s t i l l e a r n a l ot d ur i ng t he o f f - s e a s on. A n A m a z on s e l l e r h a s t o t w e a k h i s b us i ne s s s t r a t e gi e s d ur i ng t he s um m e r s e a s on t o e ns ur e m or e s a l e s a n d p r of i t s . C ons i de r i ng l ow e r o nl i ne t r a f f i c i n s um m e r t he b e s t w a y t o a t t r a c t m or e b uye r s i s b y p ut t i ng u s e f ul a nd r e l e va nt c ont e nt o n t he s i t e a l ong w i t h c us t om e r s ’ r e vi e w s t ha t p r om pt u s e r s t o b uy p r oduc t s o nl i ne i ns t a nt l y. M or e S at i s f i e d C u s t om e r ’ s R e v i e w s : D u r i ng t he o f f s e a s on a n e nt r e pr e ne ur h a s t o w o r k h a r de r . A r e c e n t s u r ve y h as s t at e d t h at a r ou n d 9 0 o f t h e c u s t om e r s b e l i e ve i n o n l i n e r e vi e w s a n d r e c om m e n d at i on s o f t h e o t h e r p u r c h as e r s . S o w he n y our p r oduc t s h a ve m or e p os i t i ve r e vi e w s o n e B a y a nd A m a z on i t e nha nc e s y our s a l e s t oo. Y ou s houl d a l w a ys r e que s t y our c us t om e r s t o l e a ve t he i r f e e dba c ks o nl i ne a f t e r e v e r y p ur c ha s e . I m p r ove Y o u r A m az on e B ay S E O : T ha t ’ s w he n y ou n e e d t o h i r e a n A m a z on e B a y S E O c ons ul t a nt l i ke e S t or e F ac t or y . T he y a r e t he e x pe r t s a n d h a ve a m pl e e xpe r i e nc e i n e ns ur i ng t ha t y ou g e t t he g r e a t e s t t r a f f i c o n y our A m a z on o r e B a y p r oduc t p a ge . T he p r oduc t k e yw or ds s houl d b e o pt i m i z e d i n s uc h a w a y t ha t m a xi m um c us t om e r s g e t a t t r a c t e d t o y our p r oduc t . Y o u g e t 5 00 c ha r a c t e r s t o o pt i m i z e t he p a ge – m a ke t he b e s t o ut o f i t i nc l udi ng a s m a ny r e l e va nt k e yw or ds a s p os s i bl e .

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C h e ap a n d B e s t : N ot hi ng w o r ks b e s t t ha n t hi s s i m pl e s t r a t e gy. W hi l e m a ny s e l l e r s t r y t o w i n t he b uy b ox t o g e t m or e s a l e s k e e pi ng t he p r i c e r a t e c om pa r a t i ve l y c he a pe r c oul d d o t he t r i c k d ur i ng t he o f f - s e a s on w he n n ot t oo m a ny s e l l e r s a r e a c t i ve o n o nl i ne p or t a l s . D i s c ou n t a n d O f f e r s : C o nt i nui t y i n s a l e s i s i m por t a nt d ur i ng t he s um m e r s e a s on. S o i t w i l l be a pt f or a n onl i ne s e l l e r t o of f e r a n a t t r a c t i ve di s c oun t on hi s pr od uc t s a t of f - s e a s on . U s ua l l y s uc h i t e m s g r a b m a xi m um e ye ba l l s i n t he e B a y p r oduc t s l i s t i ng a s c us t om e r s u s ua l l y w a nt t o b uy p r oduc t s t ha t o f f e r h i ghe s t d i s c ount s t o t he m . A s e l l e r c a n a l s o r e l e as e u n i q u e c o u p on c o d e s i n t h e s i t e w i t h d i s c ou n t o f f e r s r a n gi n g f r om 1 0 t o 8 0 o r m or e . S u c h c ou p on s a r e u s e d t o r e t ai n c u s t om e r ’ s l oyal t y. D i ve r s i f y Y o u r P r od u c t s : T hos e w h o s e l l s e a s ona l p r oduc t s s uf f e r m a xi m um d ur i ng t he s um m e r s e a s on. A n o nl i ne e - c om m e r c e d e a l e r s houl d t r y t o d i ve r s i f y h i s p r oduc t r a nge . I de a l l y h e s houl d d e a l w i t h a w i de r p r oduc t r a nge f or s a l e s o n e B ay a n d A m az on . A l s o a s e l l e r s houl d c he c k h i s e m a i l s r e gul a r l y t o r e s ol ve c u s t om e r ’ s e nqui r i e s p r ope r l y a s t he y c oul d b e h i s p r os pe c t i ve c l i e nt s . S o a d r op i n s a l e s i s n ot a b i g i s s ue u nl e s s i t c ont i nue s l onge r . D ur i ng t he s um m e r o r o f f - s e a s ons s a l e s f i gur e m a y d r op b ut s e l l e r s d o n ot n e e d t o b e p a ni c ky. B y i m pr ovi ng A m az on e B ay s e r vi c e s a nd o f f e r i ng b e t t e r p r oduc t s t o c us t om e r s a n o nl i ne r e t a i l e r c oul d s t i l l g e t t o m a na ge t o s e l l h i s p r oduc t s m or e .

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