building seo, search engine & user friendly website - dilip rajpurohit

Building Search Engine & User Friendly Websites : 

9/20/2010 12:40 AM Building Search Engine & User Friendly Websites By: Dilip Rajpurohit eMail: seodilip4u@gmail.com Mob: 9924016179 Website: www.seo4world.com

Picking Domain Name : 

9/20/2010 12:40 AM Picking Domain Name Choose proper business keyword oriented name Make it As Short as Possible Should be Easy to Spell and Easy to remember. Should be Unique Try to avoid Hyphens and Numbers Register other gTLD/ccTLD domains also. Choosing TLD/ gTLD (Generic Top-level Domains) e.g. .com, .net, .org Choosing ccTLD (Country-code Top-level Domains) e.g. .in, .ca, .it, .uk, .es, .eu, .fr, .se

Finding a Hosting Company : 

9/20/2010 12:40 AM Finding a Hosting Company Should have dedicated IP for your website. Avoid Shared IP. Where exactly are the data centres located What sort of control interface is provided Can 302 and 301 redirects be set up Are custom (404) error pages allowed Does the server accept mod_rewrite and mod_alias directives Is unrestricted access to the .htacess file provided Can raw visitor logs be accessed or downloaded

Picking Powerful Keywords : 

9/20/2010 12:40 AM Picking Powerful Keywords Thinking like customers Think keywords related to your business Starting Keyword Analysis Identifying the obvious keywords Examining competitor’s keywords Looking closely at your list Using Keyword Tools Google AdWords Keyword External Google Trends / Google Insights Word Tracker Microsoft AdCenter Keyword Forecasting

Keyword Placement : 

9/20/2010 12:40 AM Keyword Placement Picking One or Two Phrases per Page: Checking Prominence: Put keywords in: Title tag Metadata Headers Actual Content Navigation links Image names Alt attributes Title attributes Placing Keywords throughout Your site: You should put the keywords in many pages of your site so that the search engine finds many pages from your site for the searched word.

Creating Pages That Search Engines Love : 

9/20/2010 12:40 AM Creating Pages That Search Engines Love Naming Files/Pages (Use easy to remember and keyword rich URLs) Creating navigation structure, that search engine can read Using Proper TITLE tag, DESCRIPTION and KEYWORDS Meta tag Including Image ALT text Using Anchor text Use Header Tags (H1, H2, H3 etc) Adding body text/ Content Optimization Content should be relevant & Unique Include keywords in text Inline Text Links Consider 5-20% keyword density Formatting text (bolding, Italic, Underline, quotes, titles, etc.)

Creating Pages That Search Engines Love : 

9/20/2010 12:40 AM Avoiding Heavy Flash Animations Avoiding heavy images & embedded text in images Sites should have consistent layout and design Pages should be quick to download (30 Second or less) W3C compliant Use robots.txt, Sitemaps Use 301 redirect & 404 page Use XHTML / CSS Creating Pages That Search Engines Love

Avoiding Things That Search Engines Hate. : 

9/20/2010 12:40 AM Avoiding Things That Search Engines Hate. Frames & Frame based websites Use of Invisible text Stuffing keywords Cloaking Creating Doorway Pages

Conclusion : 

9/20/2010 12:40 AM Conclusion What the search engines do Search engines do three things: They index text, so you need a keyword rich text They follow links, so you need to develop page architecture with a strong link component And they measure popularity, which necessitates a high quality external link development All three components are essential,

Thank You : 

9/20/2010 12:40 AM Thank You