WEBINAR -- Google's Mobile-Friendly Algorithm Update

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Presentation Description

For the first time ever, Google has pre-announced an algorithm update. On 4/21, Google will give preference to mobile friendly pages in their search results on mobile devices. Have you analyzed your white label seo clients' websites and had a conversation if they are not mobile-friendly? Join our webinar and learn the following: - More about the upcoming algorithm update on 4/21 - How to test to determine if your website is mobile-friendly - How to determine the potential impact for your client - What steps you can take to make the 4/21 deadline - What happens if you don't make the 4/21 deadline

Comments

By: seo_reseller (42 month(s) ago)

Time to get your website ready for mobile. It is not impacting your rankings in a significant way.

Presentation Transcript

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Mobile Friendly Algorithm Update April 2 2015

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What is it ● Google announced that on 4/21 it will update its algorithm to give preference to mobile pages on mobile devices Starting April 21 we will be expanding our use of mobile- friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently users will find it easier to get relevant high quality search results that are optimized for their devices. Google Webmaster Central Blog 2/26/2015

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Will your client be impacted ● The assumption is that any rankings you have on a mobile device from a non “mobile-friendly” page will go down or be lost. ● Ways to check mobile friendliness ○ Webmaster tools ○ Google mobile friendly tool

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How do I know if I have mobile rankings ● Check Google analytics to look at traffic referred by Google from mobile

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Build a Custom Segment Step 1 Step 2 Step 3

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Quantify potential lost traffic

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Further diagnosis ● Use chrome “inspect element” to test pages for mobile-friendliness

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Choices for mobile websites Responsive or mobile only website

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What can I do before 4/21 1. If on a CMS check to see if there is an updated version of theme that is now responsive 2. If on a CMS select and launch new theme that is mobile responsive 3. If on a CMS select a mobile site plugin that creates a site 4. Select third party mobile solution like Dudamobile

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Other resources CMS Resource WordPress https://wordpress.org/plugins/search.phptypetermqmobile Joomla http://extensions.joomla.org/category/mobile Drupal Version 7: https://www.drupal.org/documentation/mobile Version 8: https://groups.drupal.org/mobile/drupal-8

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Other News ● Press Team Contact ○ Press Releases moving to scheduling app ○ Send multiple reminders to schedule ■ Day 1 ■ Day 3 ■ Day 5 ○ If the task is still assigned to UNASSIGNED on Day 14 then it will be re-purposed into Featured News. The next month the process will start over. ● Business Quotes will be moved to redirect ○ If client wants business quote they will opt-in and our team will call as they do today.

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